The document is a social media report on discussions around the G20 summit from September 1-20, 2016. It summarizes key metrics like total post volume, estimated reach, and impressions. It shows the distribution of posts over time and finds the French delegation represented 27% of discussions. Most discussion took place on websites and Twitter. Popular topics included keywords around innovation and the economy. The audience was majority male and discussions were held in many languages. The report also identifies top performing tweets, Facebook posts, and Instagram posts during this period based on metrics like impressions and estimated reach.

1. Social Media Report – September 20, 2016
Social Media
Report

2. G20YEA - G20YEA
#G20YEAPARAMETER
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With retweets
Filters
September 1, 2016 - September 20, 2016
Period
Radarly by
Tool

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#G20YEA
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Distribution per Day
VOLUME OF POSTS OVER THE MONTH
Based on the total amount of posts published during the selected period (3436 posts)
0
100
200
300
400
500
600
09/01 09/02 09/03 09/04 09/05 09/06 09/07 09/08 09/09 09/10 09/11 09/12 09/13 09/14 09/15 09/16 09/17 09/18 09/19 09/20
+100.0 %2.27m
Estimated Reach
+100.0 %22.9m
Impressions
+100.0 %3.43k
Volume

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Share of voice of the French delegation within the whole conversation (3,43k)
HOW MUCH WAS FRANCE REPRESENTED?
France
27%
928
publications

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#G20YEA
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WHERE DID THE BUZZ HAPPEN?
Blog : 1,95%
Youtube : 0,12%
Website : 41,39%
Forum : 0,12%
Twitter : 24,04%
Media : 16,21%
Instagram : 3,43%
Gplus : 0,03%
Facebook : 12,72%
3.43k

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#G20YEA
0
5
10
15
20
25
30
35
40
0 h 2 h 4 h 6 h 8 h 10 h 12 h 14 h 16 h 18 h 20 h 22 h 0 h 2 h 4 h 6 h 8 h 10 h 12 h 14 h 16 h 18 h 20 h 22 h 0 h 2 h 4 h 6 h 8 h 10 h 12 h 14 h 16 h 18 h 20 h 22 h
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From sept 8 to sept 10
ZOOM ON THE EVENT: A CONSTANT CONVERSATION, MAINLY
FUELLED BY TWITTER
9 sept (15 h – 16 h) = 3,2k Estimated Reach
1
Day 1: 49% of publications Day 2: 34% of publications 3rd day: 17% of publications
8 sept (0h – 1h) = 8,8k Estimated Reach1 8 sept (16 h – 17 h) = 2,4k Estimated Reach2
2
3
3
10 sept (15 h – 16 h) = 4,8k Estimated Reach4
4

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WHAT IS WAS ALL ABOUT: TOPKEYWORDS & TOPICS
Based on the total amount of posts published during the selected period (3436 posts) Based on the total amount of posts published during the selected period (3436 posts)
Most reccuring keywords Most reccuring topics

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#G20YEA
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A DIVERSE & QUALIFIED AUDIENCE
Female : 30.71% Male : 69.29%
Based on 482 posts
Based on 3436 posts
Spanish : 2.7% German : 5.19% French : 32.5%
English : 55.83% Others : 3.77%
Based on the total amount of posts published during the selected period (3436 posts)
Language
689
515
294
182
164
France
United States of
America
Netherlands
China
Canada
Country
Main occupations

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#G20YEA
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Most shared emojis on the period
WITH POSITIVE FEELINGS…

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#G20YEAZOOM ON: TOP TWEETS
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Impressions : 1329326 | Estimated Reach : 106346Permalink
Live | G20 Summit: Knowledge and
innovation driven economy requires free
mobility - Modi https://t.co/zTNwWOsAtQ
dna 09/05/2016
@dna - 1328423 followers
Impressions : 5521511 | Estimated Reach : 441720Permalink
Spotlight: Innovation, reform key to world
economy recovery https://t.co/DvvA1rKezu
#G20 https://t.co/ACf2S1EK6e
China Xinhua Ne... 09/12/2016
@XHNews - 5509772 followers
Impressions : 1982621 | Estimated Reach : 158609Permalink
Xi: Blueprint for innovation-driven growth
has been unanimously adopted by #G20
https://t.co/mx6rxUGchs
People's Daily,... 09/05/2016
@PDChina - 1977805followers
Top Tweets

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#G20YEAZOOM ON: TOP FACEBOOK POSTS
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Permalink
Le G20 insiste sur la relance budgétaire
pour stimuler la croissance
OptionWeb 09/05/2016
2,979 subscribers
Permalink
Hangzhou – Host City of G20 Summit |
Study in China
Hangzhou is the host city of G20 Summit
held on 4th and 5th September. Click here
http:...
UWO Student Ser... 09/05/2016
5,427 subscribers
Permalink
Le déménagement Made in Shanghai, China
:)
En direct du G20 Young Entrepreneurs'
Alliance : quand les co-fondateurs de
DesBrasEnPlus Démén...
DesBrasEnPlus D... 09/06/2016
4,656 subscribers
Top Facebook Posts

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#G20YEA
Which posts were the most exposed during the time period ? What are the contents and the key metrics associated to those posts?
ZOOM ON: TOP INSTAGRAM POSTS
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Impressions : 54747 | Estimated Reach : 8212 Permalink
Have a wonderful Sunday #g20yea #beijing
#workingladies #myvliscomoment
#vliscooutfit #proudlycongolese
#team243???????? #entrepreneurlifest...
Patricia Bizzol... 09/11/2016
@workingladie - 54747 subscribers
Impressions : 54747 | Estimated Reach : 8212 Permalink
G20yea #beijing
#entrepreneurssummit2016
#youngentrepreneursalliance
#yournetworkisyounetworth #raisingfunds
#findindpartners #growingbusine...
Patricia Bizzol... 09/12/2016
@workingladie - 54747 subscribers
Impressions : 54747 | Estimated Reach : 8212 Permalink
G20 Young Entrepreneurs Alliance #g20yea
#entrepreneurssummit2016 #beijing
#youngentrepreneursalliance #networking
#innovation #entrepreneur...
Patricia Bizzol... 09/12/2016
@workingladie - 54747 subscribers
Top Instagram Posts

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#G20YEA
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Twitter Accounts
TOP INFLUENCERS
LanguageCountryAuthor's GenderFollowersTweetsAccount
ENFR-49549Anaxago
@Anaxago_team
FRFR-32119Creads
@creads
FRFR-10213Lzeeraerd
@LZeeraerd
ENXX-19117813EY
@EYnews
ENITMale75821Arzillion Inc
@arzillion

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#G20YEA
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Facebook Pages
TOP INFLUENCERS
LanguageCountryAuthor's GenderFansPostsAccount
ENXX-29456White Dragon Society
FRXXMale43638DesBrasEnPlus
Déménagement
ESXX-215511Empresarios Jovenes
CAINTRA
ITXXMale637512Giovani Imprenditori
Confindustria
ESXX-1181529Comisión Nacional de
Empresarios Jóvenes de
COPARMEX

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Instagram Accounts
TOP INFLUENCERS
LanguageAuthor's GenderFollowersPostsAccount
ENFemale27405Angelica Krystle Donati
@angiedonati
EN-10295lisavonsturmer
@lisavonsturmer
ENMale17165Clinton Senkow ????
@clintonsenkow
FRMale6235Bastien Poulain
@bastienpoulain
ENMale33724Etienne Crevier
@etiennecrevier

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GLOSSARY
Author’s gender
Represents the gender of the author who published the post. If the data is not
available, it is automatically detected. Possible values: Female, Male.
Impressions
Global audience, maximum number of users that can see the post at the time of
publication.
Languages
The language of the post is automatically detected. Only the top 5 languages are
displayed in the chart.
Most recurring keywords
The list of the 20 most recurring keywords within the posts matching the query.
Platform
The platform displays the source of each post. Possible values are: Facebook,
Twitter, Instagram, Google+, Youtube, Dailymotion, Blog, Website, Media, Forum,
Reviews, Comment, Off-line press.
Estimated reach
Estimated number of users exposed to the post when it was published.
Estimated reach of a post = impressions of the post x platform reach ratio
Sentiment
Sentiment analysis consists in attributing a tonality to a post. This tonality
represents the overall sentiment expressed in the post and can have one of the
following values : positive, negative, mixed or neutral.
Top Cities
Represent the city where the post was published. Geolocation can be provided
from the original source or inferred automatically. The chart displays the top 5
cities.
Top Countries
Represent the country where the post was published. Geolocation can be
provided from the original source or inferred automatically based on the author
location. The chart displays the top 5 cities.
Volume
The volume is the number of posts.

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CONTACT
www.linkfluence.com
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