The document is an Instagram analytics report for the account "mbusa" from January 1, 2016 to May 13, 2016. It summarizes key metrics about the account's audience, engagement, and optimization over this time period, including a 22.8% increase in followers, over 6 million total likes and comments, and data on top performing post types, tags, times to post, and gender/location of the audience.

1. mbusa
Instagram account report
Jan 01, 2016 - May 13, 2016

2. mbusa / Audience Jan 01, 2016 - May 13, 2016 by Week
Total Followers Count
1,093,804
▲ 22.8%
Followers Change
+223,031
Max. Followers Change
19,132
Jan 04
Avg. Followers Change
+11,738.47
Total Followers

3. mbusa / Audience Jan 01, 2016 - May 13, 2016 by Week
Growth of Total Followers
Gained and Lost Followers

4. mbusa / Audience Jan 01, 2016 - May 13, 2016 by Week
Gender of Followers

5. mbusa / Audience Jan 01, 2016 - May 13, 2016 by Week
Countries of Followers (Map)

6. mbusa / Audience Jan 01, 2016 - May 13, 2016 by Week
Countries of Followers
Cities of Followers

7. mbusa / Engagement Jan 01, 2016 - May 13, 2016 by Week
Total Posts Total Likes Total Comment Avg. Likes per Post Avg. Comments per Post
615 6,974,790 38,761 11,341.12 63.03
Number of Posts
Interactions

8. mbusa / Engagement Jan 01, 2016 - May 13, 2016 by Week
Avg. Post Eng. Rate Max. Post Eng. Rate Avg. Profile Eng. Rate Max. Profile Eng. Rate
1.16% 1.48% 5.38% 10.07%
Jan 18 Jan 11
Post Engagement Rate
Profile Engagement Rate

9. mbusa / Engagement Jan 01, 2016 - May 13, 2016 by Week
Top Posts by Engagement Rate
2.6% 23k 215 2.6% 26k 194 2.5% 22k 242 2.4% 20k 627
2.2% 21k 297 2.1% 20k 202 2.1% 19k 186 2.0% 19k 586

10. mbusa / Optimization Jan 01, 2016 - May 13, 2016 by Week
Best Time to Post

11. mbusa / Optimization Jan 01, 2016 - May 13, 2016 by Week
Top Tags by Interactions
Most Effective Tags

12. mbusa / Optimization Jan 01, 2016 - May 13, 2016 by Week
Post Types Most Engaging Post Types

13. mbusa / Optimization Jan 01, 2016 - May 13, 2016 by Week
Top Photo Filters Most Engaging Photo Filters

14. mbusa / Optimization Jan 01, 2016 - May 13, 2016 by Week
Top Video Filters Most Engaging Video Filters

15. Instagram Metrics
Total Followers
Growth of Total Followers
Gained and Lost Followers
Gender of Followers
Countries of Followers
Cities of Followers
Number of Posts
Interactions
Post Engagement Rate
Profile Engagement Rate
The number of profile's Followers during a selected time range.
The absolute increase or decrease in Followers during a selected time range.
The number of Followers gained and lost during a selected time range.
The distribution of gender of Followers during a selected time range.
The distribution of countries of Followers during a selected time range.
The distribution of cities of Followers during a selected time range.
The total number of Posts published during a selected time range.
The total number of Likes and Comments divided by their type during a selected time range.
Calculated as the sum of all Likes and Comments divided by number of Posts, divided by number of Followers during a selected time range.
Calculated as the sum of all Likes and Comments divided by number of Followers during a selected time range.

16. Instagram Metrics
Top Posts by Engagement Rate
Best Time to post
Top Tags by Interactions
Most Effective Tags
Top Posts sorted by Engagement Rate during a selected time range.
Shows the times of day and the days of the week when your audience has been interacting during a selected time range. The darkest
red is the best time for you to post. (Timezone: Zulu)
Top Tags used by the number of interactions received during a selected time range.
Top Tags by the average number of interactions received during a selected time range.