The document discusses the importance of social media for brands in enhancing their value and customer acquisition through targeted engagement. It emphasizes the need for brands to utilize advanced software and strategic services for effective social media marketing, including the establishment of a strong presence and interaction with users. Additionally, it highlights successes from various campaigns run by smi network, showcasing their ability to boost engagement and conversion rates for clients.

1. Create brand value and achieve
conversion thru targeted engagement in
social media.
Do you know where you stand in social media?
Are you engaged?
Can you afford not to be?

2. MISSION STATEMENT
Marketers are not software developers and software
developers are not marketers.
We are crossing that chasm.
We want to provide state of the art software to clients
that deliver insightful marketing campaigns on the
frontier of the online marketing sphere that is Social
Media Integration.

3. THE SOCIAL MEDIA MARKETING COMMAND CENTER
With scintillating growth in social media user base as experienced by Facebook, Twitter, LinkedIn,
et al in the last couple of years, the landscape of social media has firmly established itself as a
“must” medium for Brands, global and local, to target for brand value creation and customer
acquisition. The intrinsic nature of topic specific conversation in social media proves to be a fertile
ground for targeted publishing at a level no other medium has even been able to achieve in the
history of marketing.
For Brands to capitalize in this new medium, it takes tremendous man power to “sift” through vast volumes
of social media traffic that is “noisy” by nature. Brands at all levels, private or public, global or local, must
first assess their own standings amongst social media users by identifying relevant conversations with
respect to their brands and product spaces. They then have to establish creative and engaging social
media footprints to achieve Fan Base or Follower Base expansion and retention amongst well over 1 billion
users on Facebook and Twitter and other major social networking portals. Ultimately, Brands need to be
able to effectively engage with these relevant users with well crafted marketing campaigns. As such,
Brands need a technology platform and strategic advisory services helping them to monetize this evolving
medium.
SMInetwork™ is the end-to-end social media marketing solution for Brands to achieve this very goal.

4. ―Usage among Boomers social media usage increased from 54 to 76
percent. Among Millennials/GenY — those 13- to 31-years-old —
usage grew from 84 to 91 percent over the last year.‖ SOURCE

5. OLD FASHIONED MARKETING IN A VIRAL WORLD
CUSTOMER ACQUISITION AND RETENTION
SMInetwork™ CUSTOMER
The Social Media Marketing ACQUISITION:
Command Center
We provide various options
including fully managed
accounts for specific
campaigns and
engagement/lead-generation
specific campaign executions
to achieve customer
conversion.

6. We build your social media fan base, with you and for you.
We pin point the audience that want to buy from and engage with
your brand.
 Measure and identify demographical
profiles
 Engage with relevant social media
participants via mass targeted publishing
with brand specific campaign messages,
such as product introduction, sales
promotion, for both customer acquisition
and retention
 Track engagements in the social realm
 Social Media footprints analytics for your
brand and your competition
 Identify vertically targeted influencers
thru the audience profile, making and
creating advocates of the brand

7. We Also Provide Creative/Strategic Assistance
 Facebook Fan Page creation
 Interactive Tab implementation
 Customized Twitter page graphics design
 SMI Network ensures that all campaigns achieve full optimization by
providing creative and technical work on clients’ Social Media footprints
 SMI Network builds websites around relevance profiles and marketing
strategies

8. Customers want to know more! Content Marketing is
Branding. Content Builds Your Brand.
On Twitter 3 Million Questions are being asked each month.
• Active users, with >100 followers, are asking 73% of questions to their
followers:
◦ Truth is, only 29% of those questions are always answered.
◦ Of the answers given, only 41% are actually from businesses.
These users want to know more about your brand!
When answers are given, those users are 59% more likely to
follow back and make a purchase.
Web 3.0 is coming, and according to LinkedIn founder Reid Hoffman,
it will be all about data. This data will help find your buyers!

9. They are geared up for 2011!
Marketers in 2011:
• 70% plan to increased their social media budget by more than 10% this year.
◦ Companies included are:
 Bank of America, Colgate-Palmolive and Mini USA , among others.
It’s the new marketing medium!
• It was reported that social media will take 11.9% percent of their budget this
year compared to 13% for their TV budget.
• $26 Billion was spent on social media marketing last year.
87% of these companies said social media was important to very important to
achieving their biggest marketing goal in 2011.

10. With a combined 32 years experience in Direct Response
Marketing, we are able to bring Direct Response Results,
while at the same time vamping up your Social Media
Campaign. Instant Results, while building long lasting
branding.

11. Integrating Social Media Campaign with E-Commerce
 Overview
 Travel & Resort client ran several SMI Network Headed promotions off of their
Facebook wall. We were tasked with building out a relevance profile, that enabled
us to identify their audience and reach out and engage, driving traffic to the
executed Social Media Sites.
 Highlights
 In a 90 day test, SMI Network was responsible for a 12% increase in likes to their
Facebook Fan Page.
 The highly targeted fans that were driven to the site created a tremendous
conversation ration of 49.3%
 Because we were demonstrating our value and services to the client we were able
to provide them with extremely valuable fan base at only $1.19 a like.
 Results
 12% increase in likes to Facebook page
 $1.19 cost effective value for likes
 49.3% like to buy conversion ratio
 2 new bookings directly mentioned the Facebook campaign

12. SMI Network was contracted to drive traffic to a Facebook Fan Page
promoting the benefits of home security systems
 Overview
 SMI Network was given the opportunity to work with a giant in the Home Security
Business. This campaign was targeting individuals who had been burglarized with the
goal of educating them on the value of owning a home monitoring system
 Highlights
 In three months, SMI Network identified thousands of individuals who had been or
known someone who had been
 burglarized
 Thousands of those highly targeted individuals and potential clients were driven to the
advertisers Facebook page
 Results
 320% Increase in total Facebook fan base in three months, ―likes‖
 17% of the targeted audience opted in to the call to action on the Facebook fan page,
and requested more information
 Increased engagement on the advertisers ―Wall‖
 Reduction in CRM expenses over the two months the campaign ran

13. SMI Network was tasked to increase Facebook Fans to extend
awareness for local farms throughout the United States
 Overview
 For 90 days SMI Network was responsible for building out social media sites,
and develop overall branding for an online Agriculture site.
 Highlights
 Delivered thousands of targeted fans to the advertisers Facebook ―Info‖ page
 Assisted in content to engage new visitors and ―Likes‖
 Far exceeded goals for total ―Likes‖
 Results
 Increased total ―Likes‖ 100%
 Enhanced ―fan‖ engagement through personalized content
 Created a viral effect that has showed an increase in total ―Likes‖ post-
acquisition

14.  SMI Network has a proven strategy to measure ROI thru Social Media.
 Utilizing our proprietary software – SMInetwork™, we take the guess work
out of your social marketing campaigns and create the answer, generate
the results, WITH you and FOR you.
 We specialize in social media optimization. Our software enable our
clients monitoring relevant conversations and engaging with targeted
social media users across social media networks.
Facebook tops Google for weekly
traffic in the U.S. – Hitwise Intelligence

15. Social Media Influence …
The future of social media influence a combination of online
and offline factors. Finding people that are vertically influential
to your audience and creating brand advocates of them spreads
your message to groups of people who likely trust them and
rely on their opinions.
Social media is still about relationships, and there’s no
substitute for getting to know the people you are hoping will
help you promote your brand.
We have created a proprietary
vertically specific influencer tool
to help guide and introduce you
to your audience