The document discusses social media and public relations. It covers topics like the differences between closed and open media, how social media has changed communication flows, and the importance of building relationships and trust. It also provides examples of how various social platforms like Twitter can be used for PR purposes.

1. 2 0 1 0 0 1 2 6 seminar PRone Medicom PR1 Division Digital PR Made By @JERRYEFFECT Relation Context Social Network

2. @JERRYEFFECT PRone Medicom PR1 Division Digital PR Made By @JERRYEFFECT

3. R elation S ocial Media S NS C ontext “ 人” PR

4. Information Relation Publishing Relation “ Information” (“Consumer” = “Producer”) S ocial N etworking S ervice About Social Media

5. About Social Media

6. Communication Flow About Social Media E-mail Cafe Messenger Closed Media Blog SNS Open Media C C C C C C C

7. About Social Media Closed Media Open Media Communication Save Social Media Classification

8. About Social Media Why ?? Web 2.0 Mobile 2.0 Information Service Network Service Collecting Connecting Main : Traditional Media Main : User

9. Distribution “ 人” Information Build up trust More Fast More Easy About Social Media Closed Media Social Media

10. About Social Media Company Brand Government YOU!!! Context Crowdsourcing Collaboration Collective intelligence Relation & Communication

11. Context Crowdsourcing Collaboration Collective intelligence Relation & Communication About Twitter

12. About Twitter

13. About Twitter M ultimedia M essaging S ervice PRone Medicom PR1 Division Digital PR Made By @JERRYEFFECT

14. About Twitter PR 人 @jerryeffect @sociallog @claire0312 Grouping Relation & Communication We love PR @ME TOO

15. Friends About Twitter News Promotion Information Friends News Promotion Information Information, come and find me PRone Medicom PR1 Division Digital PR Made By @JERRYEFFECT

16. About Twitter PRone Medicom PR1 Division Digital PR Made By @JERRYEFFECT @R e T wit

17. About Twitter

18. Practice About Twitter PRone Medicom PR1 Division Digital PR Made By @JERRYEFFECT

19. Money Ability Humanity Trust Confidence About Twitter PRone Medicom PR1 Division Digital PR Made By @JERRYEFFECT

20. About Twitter He is my friend!! Advocacy Tone Down I don’t care~~!! Make a mistake PRone Medicom PR1 Division Digital PR Made By @JERRYEFFECT

21. @DISCUSSION : SOCIAL MEDIA & PR Your comments RT @DISCUSSION : SOCIAL MEDIA & PR PRone Medicom PR1 Division Digital PR Made By @JERRYEFFECT

22. P R PR can win when they emphasize relation!! PRone Medicom PR1 Division Digital PR Made By @JERRYEFFECT

23. THANK YOU PRone Medicom PR1 Division Digital PR Made By @JERRYEFFECT