The document discusses how HR teams can leverage social media strategies. It defines Web 2.0 and analyzes key deliverables for HR success. The document provides insight into successful social media strategies for platforms like Twitter, Facebook, LinkedIn and YouTube. It outlines best practices for developing a social media strategy including establishing a presence, expanding reach, nurturing relationships and maintaining engagement. The document also examines organizational policies for social media use and shares examples of how social media has driven performance for businesses.