This plan shows how to develop Convergys Egypt presence in Social media through three months (July, Aug, Sep), according to analysis results for the last three months for social media and market.

1. • Current Social Presence
• Comparing the social media profile.
• Objectives and Steps
• The scope of channels managed
• Target Audience
• Targeting and Budget
• Samples of posting ideas.
Index

2. Current Social Presence
%Facebook Page
2.1MTotal Fans
1.8KNumber Of Reactions
31Number Of Comments
171Number Of Shares
2KTotal interactions
%Types of Posts
16.7%Videos
3.3%Links
80%Pictures
During the last three Months the number of comments is very
low that is mean we need to publish more interactive posts
what’s make page fans more engaging with posts.
Also we need to increase the Video posts, and create other post
type like GIFs, and being active in Instagram & YouTube , and also
we need to increase the deals with Social media influencers, as
you will see in the next slid how competitor use the different
channels

3. Current Social Presence
Convergys Egypt Vodafone Egypt Careers Teleperformance Egypt Raya Contact Center
Facebook 2.1M
www.facebook.com/convergysEgypt
289K
www.facebook.com/VodafoneEgyptCa
reers
1.9M
https://www.facebook.com/Tele
performanceEgypt/
188.4K
https://www.facebook.com/Raya
ContactCenterhr/
Instagram 2,064 followers
https://www.instagram.com/concent
rixeg/
5,230 Followers
www.instagram.com/vodafoneegyptc
areers
4,386 followers
https://www.instagram.com/tele
performance_egypt/
3,121 followers
https://www.instagram.com/rayac
ontactcenter/
YouTube
N/A N/A
912 subscribers
https://www.youtube.com/user/
teleperformancegypt
298 subscribers
https://www.youtube.com/chann
el/UCXJwd0QoAw2YN_IjU6xM8xg
Comparing the social media profile for Convergys Egypt with competitors.

4. Objectives
Objectives and Steps
Increase fans number by posting information related to industry.
Increase fan base.
Improving fans engagement & loyalty by create post about work environments and the
benefits for Concentrix Employees.
Improve fans engagement &
loyalty.
Excel the brand position by create posts related to the trends and setting up strong community
by Facebook groups for exchange the ideas and knowledge.Excel the brand position.
- Design and develop the digital media channels create poll questions.
- Record videos and shots photos from work environment.
- Maximize brand awareness and promote the posts through social media channels.
- Engaging with fluent speakers for (GR,FR,SP,IT) in Egypt through social media channels.
- Mange communication platforms at customers touch points on digital media.
- Covering all events related to company and industry and publishing at social media channels.
Marketing Steps

5. Digital Media Channel Number of posting per channel per time period
Facebook 2-3 Posts per week
Instagram 2-3 Posts per week
YouTube Number of posts depends upon availability
of content provided and budget
Total: 20 – 28 posting per month
The scope of channels managed includes
Digital media Channels

6. Target Audience
CBAClassificatio
n
Expert and seniors career
level how looking to grow up
in his career path
Age group (35 - 40)
Post graduated who looking to increase
income
Age group (25-34)
Fresh and undergraduate
who looking to start his new career
Age group (18- 24)Steps
Asking polls questions
(Do you have a best friend at
work?)
Asking queries like (what if …..)Create Quizzes and riddles
1
Showing how easy to
upgrades by showing the
stories of Concentrix
employees
Showing how is Concentrix job is best
place gives competitive salary
Showing how is Concentrix jobs is best
opportunity for start the new career
2
Publishing how Concentrix
develop the policies and
strategies
Publishing the information related to
annual increase and
different benefits for Concentrix
employees
Publishing information related to how
to catch the opportunities through GIF
animation post3

7. We will target the audience
according to their behaviors and
Interests as you see in the photo at
the left side, also will apply this for
each language by different Ad
group to measure how successful
for each one.
Target Audience

8. In this profile we change some
details to targeting different
persons by different behaviors and
goals.
Target Audience

9. Estimated size of audienceLanguage
Speakers2.5K - 3K peopleGerman Language
3K - 3.5K peopleSpanish
1.5K - 2K people
5K - 6K people
Français (Canada)
Français (France)
1.5K - 2K peopleItalian
This is an estimate of the size of the audience
that's eligible to see ads according targeting
criteria and shown ads on Facebook apps
and services in the past 30 days.
Targeting criteria:
Age group (18-24)
Location: (Cairo, Giza, Faiyoum)
Total advertising budget is 800$ per month for
all ad group related to (German language ,
Spanish, France, Italian)
Targeting and Budget

10. Samples

11. Samples

12. Samples

13. Thanks
mohamadnor2001@gmail.com
Mobile: 01282210191