Carpiture is developing a marketing plan for its Facebook channel. It aims to increase fans by 10% and engagement by 20% in December through organic and promoted posts. The primary target audience is males and females aged 25-35 who are newly engaged or recently moved, living in Cairo, Giza, or Alexandria. The secondary target is males and females aged 36-49 who are recently moved. A daily posting schedule is outlined focusing on games, voting, stories, facts, motivation, and tips. Sample post ideas provided include games, surveys, decor tips, and cleaning tips. The total budget for promoted posts in December is $400.

1. Carpiture
MARKETING PLAN
FOR FACEBOOK CHANNEL

2. Index
Current social presence.
Comparing the social media profiles.
Objectives and steps.
The scope of channels managed.
Target audience and budget.
Samples of posting ideas.
Posting schedule
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3. Though analyzing the top furniture brands we find the first one is “Kabbani Furniture” by 1.3M
fans then “Smart Furniture” by 753K fans, then “Carpiture” in the third level by 699K fans and
last in the fours level is “Art house furniture” by 473 fans, you will find in talbe below the
engagement rates and posting per day through the last month.
3
Kabbani Furniture Smart Furniture Carpiture Art house furniture
@kabbnicompany @smartfurnitureonline @carpiture @arthosefurniture
1.3M Fans 753K Fans 699K Fans 473K Fans
1.36
Post per day
0.13%
Engagement
0.50
Post per day
0.26%
Engagement
1.14
Post per day
0.40%
Engagement
2.61
Post per day
0.33%
Engagement
Current social presence.

4. Carpiture during last three Months
4
Months
Video
Posts
Picture Fans
Total
Engagement
Total
Posts
Aug 13 21 652K 104K 34
Sep 7 17 674K 117K 25
Oct 12 22 690K 122K 36
652K
674K 690K
Aug Sep Oct
Fans
104K
117K
122K
Aug Sep Oct
Engagement+3.37% +2.37%
+12.5%
+4.27%
During last three months we find the fans of “Carpiture” page fans
are growing +5.6%, also the fans engagements growing +16.7%, to
increase the fans number and engagements we need to create posts
for “Tips & Tricks”, “How to", "riddles” to provide the customer
more advice and make our fans more loyal to brand name.

5. Comparing profiles
5
Page Number of posts Video-posts Picture Posts Total Engagement
Art house furniture 170 12 154 152,709
Carpiture 95 32 60 343,427
Kabbani Furniture 129 9 117 152,344
Smart Furniture 35 3 32 216,010
170
95
129
35
12
32
9 3
154
60
117
32
Art house furniture Carpiture Kabbani Furniture Smart Furniture
Number of posts Video-posts Picture Posts
18%
40%17%
25%
Engagements
Art house furniture Carpiture
Kabbani Furniture Smart Furniture
Through analysis the competitors Facebook pages during last three months for (number of posts, post types), we find
“Art house furniture” is biggest post publisher by publishing 170 post, and the most of them are photos, on other hand
the biggest engagements brand are “Carpiture” by having 40% of total engagements for four brands, that’s means
audience are more interactive with “Carpiture” posts and this is good opportunity to attract more leads to visit the
branch's by Promocode example.

6. Target audience (Primary Target)
Demographic Profile
Residential
Area
Physiographic
Profile
Interests
Estimated
Daily Results
Budget
- Males & Females
- 25 to 35 Years
- Newly engaged (1 year).
- Newly engaged (3 months).
- Newly-engaged (6 months).
- Recently moved.
- Cairo
- Giza
- Alexandria
- Business Men
- Employee
- Furniture
- Home improvement
- Bedroom
- Bedroom furniture
- Chair
- Coffee table
- Couch
- Dining room
- Drawer (furniture)
- IKEA
- Modern furniture
- Sofa bed
- Table (furniture)
-Wardrobe
Reach
7.7K - 22K
Post Engagement
650 - 1.9K
The total budget during December
Up to $400.00 total.
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7. Demographic Profile
Residential
Area
Physiographi
c Profile
Interests
Estimated Daily
Results
Budget
- Males & Females
- Married
- 36 to 49 Years.
- Recently moved.
- Cairo
- Giza
- Alexandria
- Business Men
- Employee
- Furniture
- Home improvement
- Bedroom
- Bedroom furniture
- Chair
- Coffee table
- Couch
- Dining room
- Drawer (furniture)
- IKEA
- Modern furniture
- Sofa bed
- Table (furniture)
-Wardrobe
Reach
7.5K - 22K
Post Engagement
671 - 1.9K
The total budget during
December
Up to $400.00 total.
(Secondary Target)Target audience
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8. Communication methods
Channels &
number of
posts
Content Types
Key performance indicators
(KPIs)
Lingo:
Arabic, English (Posts/Replies)
Tonality:
Friendly
Change the slogan to:
“‫عايز‬ ‫لو‬furniture‫كاربيتشر‬ ‫تعالى‬ ‫يبقى‬“
Facebook /
Instagram
3 post every
day.
- Engagement Activation
(quizzes)
- Inspiration, Tips & Tricks
- Announcements
- Sales & Offers
- Event offers
- Voting Post
- Seasonal Videos
- Increase number of fans +10%
through organic and promoted Ads
during December.
- Increase engagement rates +20%
during December through organic and
promoted posts.
Samples of posting ideas.
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9. Posting Schedule
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Week 1 Week 2 Week 3 Week 4 Week 5
Sunday Game Tips Engagement query Voting Tips
Monday Facts Motivate Short story Motivation Facts
Tuesday Voting Short story Game Funny picture Game
Wednesday Short story Game Facts Tips
Thursday Engagement query Voting Short story Engagement query
Friday Motivation Game Facts Short story
Saturday Funny Picture Motivation Game voting Voting
Post type Number of posts
Game 6
Voting 5
Short story 5
Facts 4
Motivation 3
Tips 3
Engagement query 3
Funny picture 2

10. ‫للصورة‬ ‫الصحيح‬ ‫الترتيب‬ ‫ايه‬ ‫كاربيتشر‬ ‫على‬ ‫متابعنا‬ ‫لو‬
Samples of Game post ideas.
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11. ‫اي‬ ‫قد‬ ‫وقت‬ ‫منك‬ ‫اخد‬ ‫الوصورة‬ ‫ترتيب‬ ‫التعليقات‬ ‫في‬ ‫واكتبلنا‬ ‫الرابط‬ ‫على‬ ‫ادخل‬‫ه؟‬
https://bit.ly/2rgYqkG
Samples of Game post ideas.
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12. ‫عل‬ ‫البيت‬ ‫في‬ ‫بالراحة‬ ‫الشعور‬ ‫وبيوصلك‬ ‫والشياكة‬ ‫التميز‬ ‫في‬ ‫بتفرق‬ ‫االثاث‬ ‫قطع‬ ‫تناسق‬‫بنستخدم‬ ‫احنا‬ ‫كدة‬ ‫شان‬
‫ا‬ ‫مع‬ ‫بتتناسب‬ ‫المعارض‬ ‫في‬ ‫موجودة‬ ‫اللي‬ ‫الديكورات‬ ‫كل‬ ‫وهتالقي‬ ‫التنجيد‬ ‫واقمشة‬ ‫األخشاب‬ ‫اجود‬‫ذواق‬
‫مناسبة‬ ‫وتكلفة‬ ‫مختلفة‬.
Samples of posting ideas.
12

13. ‫الكالسيك؟‬ ‫وال‬ ‫اكتر‬ ‫المودرن‬ ‫بتفضل‬
Samples of posting ideas.
13

14. ‫الـ‬ ‫بتشتري‬ ‫وانت‬ ‫تراعيه‬ ‫الزم‬ ‫شيئ‬ ‫اهم‬ ‫ايه‬ ‫رأيكم‬ ‫من‬furniture‫لبيتك؟‬
Samples of posting ideas.
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15. 3‫بيتك‬ ‫في‬ ‫االثاث‬ ‫قطع‬ ‫لتنظيف‬ ‫طرق‬
‫الب‬ ‫في‬ ‫عندك‬ ‫اللي‬ ‫االثاث‬ ‫قطع‬ ‫ورونق‬ ‫جمال‬ ‫على‬ ‫تحافظ‬ ‫علشان‬‫يت‬
‫عن‬ ‫هنكلم‬ ‫انهارده‬ ‫الخامات‬ ‫مع‬ ‫مناسبة‬ ‫تنظيف‬ ‫وسيلة‬ ‫اختار‬3‫طرق‬
‫البيت‬ ‫في‬ ‫عندك‬ ‫اللي‬ ‫األثاث‬ ‫لقطع‬ ‫تنظيف‬:
‫الجاف‬ ‫التظيف‬:
‫ممكن‬ ‫االثاث‬ ‫قطع‬ ‫لون‬ ‫مغطية‬ ‫االتربة‬ ‫بتبقى‬ ‫االوقات‬ ‫اغلب‬ ‫في‬‫في‬
‫سوا‬ ‫اي‬ ‫او‬ ‫ماء‬ ‫اضافة‬ ‫بدون‬ ‫قطنية‬ ‫قماش‬ ‫قطعة‬ ‫تستخدم‬ ‫دي‬ ‫الحالة‬‫ئل‬
‫اخرى‬.
‫التنظيف‬ ‫وسوائل‬ ‫الماء‬ ‫استخدام‬:
‫المن‬ ‫السائل‬ ‫اختار‬ ‫االثاث‬ ‫قطع‬ ‫على‬ ‫دهنية‬ ‫سوائل‬ ‫وجود‬ ‫حالة‬ ‫في‬‫ظف‬
‫التركيز‬ ‫ثم‬ ‫القطن‬ ‫من‬ ‫صغيرة‬ ‫من‬ ‫قطعة‬ ‫على‬ ‫وضعه‬ ‫مع‬ ‫المناسب‬‫على‬
‫قم‬ ‫ثم‬ ‫األثاث‬ ‫قطعة‬ ‫على‬ ‫العالقة‬ ‫الدهنية‬ ‫السوائل‬ ‫او‬ ‫البقع‬ ‫مكان‬‫بتوزيع‬
‫االثاث‬ ‫على‬ ‫قطعة‬ ‫على‬ ‫من‬ ‫التنظيف‬ ‫سائل‬ ‫وتجفيف‬.
‫األبيض‬ ‫الخل‬ ‫باستخدام‬ ‫التنظيف‬:
‫استخد‬ ‫ثم‬ ‫التنظيفة‬ ‫علبة‬ ‫في‬ ‫الماء‬ ‫مع‬ ‫االبيض‬ ‫الخل‬ ‫بمزج‬ ‫قم‬‫الخليط‬ ‫م‬
‫بقط‬ ‫ذلك‬ ‫بعد‬ ‫التجفيف‬ ‫تنسى‬ ‫وال‬ ‫االسطح‬ ‫وتنظيف‬ ‫لتلميع‬‫القماش‬ ‫من‬ ‫عة‬
‫الجاف‬.
Samples of posting ideas.
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16. Thanks
mohamadnor2001@gmail.com
Mobile: 01282210191