The digital marketing report outlines strategies to increase conversion rate and return on ad spend. It recommends implementing retargeting to capitalize on high conversion rates from returning visitors. An email marketing program with a new provider and list cooperation is suggested to boost open and click rates. Affiliate marketing and influencer partnerships could help drive traffic. Social media presence should be expanded through contextual content, influencers, and cooperation with home and design websites and blogs. Compelling retargeting ads and ongoing campaign testing are also advised.
http://www.asiadigitalmap.com/ Ogilvy's Social Media team in APAC, 360 Digital Influence, presented via webinar in partnership with The Wall Street Journal and GoToWebinar.
How to Use Native Advertising to Earn Big LinksKaizen
Presented at Search Marketing Day in Warsaw, Poland in June 2014 on how you can use various Native Advertising platforms to help earn links as part of your content marketing strategy.
Material from the Digital Marketing Seminar conducted by Catherine Quiambao, Marketing Strategist.
Crafting a Digital Marketing Plan is a short intensive class that will walk you through the elements of an online marketing strategy. Our end goal is to equip you with practical knowledge to be able to plan, implement and measure effective campaigns.
http://www.asiadigitalmap.com/ Ogilvy's Social Media team in APAC, 360 Digital Influence, presented via webinar in partnership with The Wall Street Journal and GoToWebinar.
How to Use Native Advertising to Earn Big LinksKaizen
Presented at Search Marketing Day in Warsaw, Poland in June 2014 on how you can use various Native Advertising platforms to help earn links as part of your content marketing strategy.
Material from the Digital Marketing Seminar conducted by Catherine Quiambao, Marketing Strategist.
Crafting a Digital Marketing Plan is a short intensive class that will walk you through the elements of an online marketing strategy. Our end goal is to equip you with practical knowledge to be able to plan, implement and measure effective campaigns.
Being a Digital Do-Gooder (IxDA Berlin Event #53)Clive K. Lavery
As digital designers we are constantly being told that we have the power to change the world.
But other than repeating this over and over again in our comfortable bubble of tech meetups, conferences or self centred documentaries how many of us actually use our perceived super powers for something more than making rich companies richer, selling more shoes online or creating something like "Uber for coat hangers"?
In my talk at the IxDA Berlin Event in September 2016 I will look at examples of applied digital do-goodism and discuss some strategies for how we can use our UX and design skills for social good.
Slides may contain traces of half baked philosophy, social romanticism, self guilt and hopefully inspiration.
Event Marketing : Best practices for DigitalWalid SERIR
This is one of my secret presentation during the Social Media Camp Algeria 2018, about how to promote your event with low resources, especially on Digital, by creating a digital strategy for your event, the talk divided into 3 sides, for full strategy before the event, during the event, and also after the event.
This slide, created by Waleed SERIR, all right reserved. you are not allowed to use or share this slide without permission from the creator.
Driving your marketing strategy in 2021. A people-centered framework: attenti...WP Engine
Learn about a people-centered framework for designing your marketing strategy in 2021...one that aligns with your customer’s journey. See examples of companies, including Pepco Holdings, that are doing it right.
Register to watch the on-demand webinar here: https://hs.wpengine.com/2021-marketing-strategy
Beyond Link Bait: Getting Authoritative Mentions Online - Lisa Myersauexpo Conference
Part 3 of 3. Link building is crucial, but link-bait tactics that worked this year may not be as effective next year. This panel session includes 3 diverse presentations outlining the many facets of link building and analysis which focuses on the underlying quality as well as ingenuity needed to get other websites to link to you early and often. It will also explain how you should approach journalists, bloggers and other authoritative sources to enhance your company's online reputation, whether or not you get links.
A 3 hour workshop on advertising effectiveness. Through the exploration of various advertisements used in the past to convey brand messages, participants are being asked to critically consider and judge the ads on the merits of message, style, tone as well as make assumptions on original ad brief
Pinning for Profit
Maria Harrison, Partner & Owner, BullsEye Strategy
Social media's new darling, Pinterest, is capturing the attention of users worldwide. This virtual interactive bulletin board where individuals and businesses alike can pin interests and drive user's to their site has taken off like wildfire but most companies haven't figured out their Pinterest strategy yet. Come to this session to figure out whether Pinterest is right for your company, and best practices to leverage it. We'll look at real world case studies for large and small to medium sized businesses to see how they're using Pinterest, discuss best practices for setting up a Pinterest presence, how to engage your audience on Pinterest and more. You'll leave these sessions with answers to your biggest burning questions about Pinterest including:
What is Pinterest?
Who's using Pinterest?
Is it right for my business?
How do I get started?
How do I measure my success on Pinterest?
Digital Session for Designers & Interior Architects Mitul Das
The Consumer Connect 2.0 which talks about the broad level framework for Digital comprising of Goal - KPI Matrix , Funnel Overview , Consumer / Channel / Content ...
How do I bring my crowdfunding idea to the crowd?Geert Stox
Crowdfunding is more than having an innovative idea and put it on a crowdfunding platform. Your crowdfunding campaign must be the climax of your efforts, not the start.
Discover 15 tips that will help you get your idea to the crowd in the new economy.
What are the Top 5 Interactive Marketing trends in 2012? And how can you prepare for them and react to the trends as a marketing professional or business owner?
Buzz & Boost Your Events on Social Media by Marijke Hoos #smmcurSocial Media Matters
Facebook events can definitely help (in a big way) the boost of your event.Marijke Hoos teaches how to reach your target group by using the correct tools & content.
The online 'PINBOARD' is driving serious traffic and proving to be a powerful online marketing tool. Here is a quick summary on Pinterest.
Website : www.missinglink.co.in
Facebook : http://www.facebook.com/WeAreTheMissingLink
Twitter : http://twitter.com/missing_link_in
Being a Digital Do-Gooder (IxDA Berlin Event #53)Clive K. Lavery
As digital designers we are constantly being told that we have the power to change the world.
But other than repeating this over and over again in our comfortable bubble of tech meetups, conferences or self centred documentaries how many of us actually use our perceived super powers for something more than making rich companies richer, selling more shoes online or creating something like "Uber for coat hangers"?
In my talk at the IxDA Berlin Event in September 2016 I will look at examples of applied digital do-goodism and discuss some strategies for how we can use our UX and design skills for social good.
Slides may contain traces of half baked philosophy, social romanticism, self guilt and hopefully inspiration.
Event Marketing : Best practices for DigitalWalid SERIR
This is one of my secret presentation during the Social Media Camp Algeria 2018, about how to promote your event with low resources, especially on Digital, by creating a digital strategy for your event, the talk divided into 3 sides, for full strategy before the event, during the event, and also after the event.
This slide, created by Waleed SERIR, all right reserved. you are not allowed to use or share this slide without permission from the creator.
Driving your marketing strategy in 2021. A people-centered framework: attenti...WP Engine
Learn about a people-centered framework for designing your marketing strategy in 2021...one that aligns with your customer’s journey. See examples of companies, including Pepco Holdings, that are doing it right.
Register to watch the on-demand webinar here: https://hs.wpengine.com/2021-marketing-strategy
Beyond Link Bait: Getting Authoritative Mentions Online - Lisa Myersauexpo Conference
Part 3 of 3. Link building is crucial, but link-bait tactics that worked this year may not be as effective next year. This panel session includes 3 diverse presentations outlining the many facets of link building and analysis which focuses on the underlying quality as well as ingenuity needed to get other websites to link to you early and often. It will also explain how you should approach journalists, bloggers and other authoritative sources to enhance your company's online reputation, whether or not you get links.
A 3 hour workshop on advertising effectiveness. Through the exploration of various advertisements used in the past to convey brand messages, participants are being asked to critically consider and judge the ads on the merits of message, style, tone as well as make assumptions on original ad brief
Pinning for Profit
Maria Harrison, Partner & Owner, BullsEye Strategy
Social media's new darling, Pinterest, is capturing the attention of users worldwide. This virtual interactive bulletin board where individuals and businesses alike can pin interests and drive user's to their site has taken off like wildfire but most companies haven't figured out their Pinterest strategy yet. Come to this session to figure out whether Pinterest is right for your company, and best practices to leverage it. We'll look at real world case studies for large and small to medium sized businesses to see how they're using Pinterest, discuss best practices for setting up a Pinterest presence, how to engage your audience on Pinterest and more. You'll leave these sessions with answers to your biggest burning questions about Pinterest including:
What is Pinterest?
Who's using Pinterest?
Is it right for my business?
How do I get started?
How do I measure my success on Pinterest?
Digital Session for Designers & Interior Architects Mitul Das
The Consumer Connect 2.0 which talks about the broad level framework for Digital comprising of Goal - KPI Matrix , Funnel Overview , Consumer / Channel / Content ...
How do I bring my crowdfunding idea to the crowd?Geert Stox
Crowdfunding is more than having an innovative idea and put it on a crowdfunding platform. Your crowdfunding campaign must be the climax of your efforts, not the start.
Discover 15 tips that will help you get your idea to the crowd in the new economy.
What are the Top 5 Interactive Marketing trends in 2012? And how can you prepare for them and react to the trends as a marketing professional or business owner?
Buzz & Boost Your Events on Social Media by Marijke Hoos #smmcurSocial Media Matters
Facebook events can definitely help (in a big way) the boost of your event.Marijke Hoos teaches how to reach your target group by using the correct tools & content.
The online 'PINBOARD' is driving serious traffic and proving to be a powerful online marketing tool. Here is a quick summary on Pinterest.
Website : www.missinglink.co.in
Facebook : http://www.facebook.com/WeAreTheMissingLink
Twitter : http://twitter.com/missing_link_in
2. Content
Elevator Pitch
Brand Brief
Segmentation&Targeting
Empathy Map
KPI
Increase Conversion Rate
Increase Efficiency of ROAS by channel
Digital Marketing Strategies
Retargeting
E-mail Marketing
Affiliate Marketing
Social Media Marketing
Facebook Campaign
Conclusion
3. Elevator Pitch
!
!
x is an online collective of furniture designers who inspired by
NYC and make small space urban city living a bit easier through
innovative, functional, chic and affordable products
!
6. I don’t have enough money
My house is so small
I’m a NewYorker!
Shall we go shopping
I have lots of friends!
Fashion and Design is everything!
I’m SO BUSY
I don’t have time for cooking
!
!
!
Carrie
30Years Old
Fashionable
Women
Lives in NYC
Jr.
Account
Manager
!
!
Use Social Media
Make Online Shopping
Have party Read Home decor
Watch Movies and Sex and the city
I feel sexy
I’m trendy
I love shopping
I’m a NewYorker!
I want to live in a chic design house
like in the magazines where
I would not be embarrassed
to my friends
I have to manage the time and money
Where will my friend stay ?
Goes to work every day till 9am to -6 pm
Persona Empathy Map-1
The designs seems good in the web
site
but I don’t think
they will look good in my apartment
and will have the same quality as
they say
7. I don’t have enough money
My house is so smallLet’s go to a party
I have lots of friends!
I have to study at home
I will order pizza
!
!
Jack
28 Years Old
Men
Lives in NYC
Bachelors
Student
or
Part-time
worker
Spends his time with playstation/xbox
Use food delivery websites
Have party and one night stand
Watch series like Breaking Bad
I don’t care
I love being bachelors
I love playstation/xbox
I need more space in my room
Where will my friend stay ?
I don’t want my table to be
broken when
we play xbox in our bull
session
Persona Empathy Map-II
My sofa should transform to a bed
easily especially if I have a one night
stand in my house
8. I need to make money
I must satisfy my customerMy designs are very cool
I can design a chic and affordable room
I have to work with
various cost effective companies
I need lean designs
!
!
William
36Years Old
Men
Architect
Interior
Designer
Purchaser
Reads architect blogs
Visits inspired websites for home decor
Joins linked in group discussions
Use Houzz for product comparison
I’m so passionate for
creative design
I love my job
I should reduce my budget
I should prove myself
to my boss
Persona Empathy Map-III
I want to show a visual prototype to
my boss/customer to convince them
so It should be very easy to get
useful image from their web site
It would be great to see the
samples of the product
without visiting their office
I follow new design trends
10. KPI
Increase Conversion Rate
Source:WordStream http://bit.ly/1BMygjO ; http://bit.ly/Jms398
Conversion rate of X is notably low comparing to
E-commerce and Home&Garden industry
E-Commerce Conversion Rate
0.31%
2.35%
2.21%
X
E-commerce
VS Home&Garden
11. Others ; 16%
Google/cpc ; 38%
Google-organic ; 23%
Direct/
none;23%
Period: Jan’14-Jan 15
Houzz,referral;32%
info/nyfu;15%
m.facebook,referral ;13%
Yahoo,organic ; 11%
facebook,referral ; 11%
Doubleclick,referral ; 9%
Bing/organic; 9%
All Sessions
Others
KPI
Increase efficiency of ROAS per Channel
✴The share of direct/none session is quite high which shows: Lack of Campaign Tagging
✴Share of social channel is significantly low
X
14. Retargeting
Period: Jan’14-Jan 15
Although new visitors are almost double of the returning visitors number, the
conversion rate of returning visitors are 7 times higher than new visitors, which
proves the necessity of a successful retargeting program
ReturningVisitor: 31.7%
NewVisitor: 68.3%
15. E-mail Marketing*
Source:Mailchimp http://bit.ly/1dZWyeh
Industry Open Click Soft Bounce
eCommerce 17.35% 3.0% 0.48%
Home and Garden 26.44% 4.4% 1.04%
➡ Selecting a new e-mail marketing company
➡ Cooperation with Houzz for email list
➡ Compelling pop-up light boxes
➡ Creating abandon cart campaigns
Tactics:
*Direct Marketing Association estimates that email marketing typically returns $40 for every $1 invested.
20. Facebook Campaign
ll link to you
ll link to you
Why X sofas are functional?
You can also use our sofas for transportation. Convertible sofas, acrobatics
desks and tricks you didn’t know an ottoman can do..
Jack
Order Now
X
21. Facebook Campaign
ll link to you
ll link to you
Don’t waste your time to set up!
Once the items are available for purchase, you will receive them
in 48 HOURS..
Order Now
Jack
X
22. Facebook Campaign
You can do a karaoke party on our sofas. Convertible sofas, acrobatics
desks and tricks you didn’t know an ottoman can do..
Why X sofas are functional?
Carrie
Order Now
X
23. Facebook Campaign
Carrie
Don’t waste your time to set up!
Once the items are available for purchase, you will receive them
in 48 HOURS..
Order Now
X
24. Facebook Campaign
ll link to you
ll link to you
Let’s make their dreams come true..
X is a collective of furniture designers who shares the same passion to
make urban living chic,modern and freakishly functional..
William
Schedule a meeting
X
25. Facebook Campaign
ll link to you
ll link to you
Let’s make an art by interior design..
X is a collective of furniture designers who shares the same passion to
make urban living chic,modern and freakishly functional..
Marry
Schedule a meeting
X
26. Conclusion
Create sustainable social media strategies
➡ Contextual/Compelling Content
➡ list.ly, scoop.it, Google alert
➡ Use influencer marketing tactics
➡ Work with an influencer market company
➡ Follow influencers from social accounts
Create an efficient e-mail marketing program
➡ Work with a professional company
➡ Cooperate with some companies for e-mail
list
➡ Request e-mail in every pages of your sites
Cooperate with various affiliate marketers
➡ homelivingstyle.com
➡ switchmodern.com
➡ njmodern.com
➡ homedecorators.com
➡ designerliving.com
Create a compelling ad for retargeting program
➡ Always use call to action
➡ Track and Test your ads changing:
➡ Image, Header, Call to Action
➡ Segment your audience