Social media monitoring is an effective means of collecting and monitoring what is said online about your company and brand.

1. Ann Michaels & Associates, Ltd.Ann Michaels & Associates, Ltd.
SafetyNetSafetyNet
Social Media Monitoring ResultsSocial Media Monitoring Results

2. Sample Media MonitoringSample Media Monitoring
ResultsResults
To best illustrate how the SafetyNet program works, Ann Michaels & AssociatesTo best illustrate how the SafetyNet program works, Ann Michaels & Associates
prepared a sample case study. The results and analytical data are enclosed in thisprepared a sample case study. The results and analytical data are enclosed in this
presentation.presentation.
Social media monitoring is becoming increasingly important as social mediaSocial media monitoring is becoming increasingly important as social media
becomes a dominant force in consumer opinion and an influence on wherebecomes a dominant force in consumer opinion and an influence on where
consumers choose to spend their money. Companies can use SafetyNet as aconsumers choose to spend their money. Companies can use SafetyNet as a
proactive means to monitor their brand online.proactive means to monitor their brand online.

3. ResultsResults
The following slides depict examples of weekly reports that are available withThe following slides depict examples of weekly reports that are available with
SafetyNet. Each result provides you with a link to the original source of theSafetyNet. Each result provides you with a link to the original source of the
information, a brief snippet of the post/information, as well as the popularityinformation, a brief snippet of the post/information, as well as the popularity
rating.rating.
This rating determines the strength of the source – the more stars, the moreThis rating determines the strength of the source – the more stars, the more
popular and prominent this source is online. More readers are attached to strongerpopular and prominent this source is online. More readers are attached to stronger
sources, so word of mouth may travel quicker through these venues.sources, so word of mouth may travel quicker through these venues.
In the actual reports you receive, which are received via email, you would be ableIn the actual reports you receive, which are received via email, you would be able
to click on the link to pull up and read the entire posting.to click on the link to pull up and read the entire posting.

4. ResultsResults

5. ResultsResults

6. Quarterly Analytical ReportsQuarterly Analytical Reports
Analytical Reports are also available to provide you with further detail and analysisAnalytical Reports are also available to provide you with further detail and analysis
into the information collected. Quarterly reports are generated and prepared ininto the information collected. Quarterly reports are generated and prepared in
a Power Point presentation on a quarterly basis, which is submitted via email toa Power Point presentation on a quarterly basis, which is submitted via email to
key staff within your organization.key staff within your organization.
On the following slides you will see examples of the analytical data compiledOn the following slides you will see examples of the analytical data compiled
during this review.during this review.

7. Strength of InformationStrength of Information
This report provides an overview of the strength of the sources that have been collected, which
correlates with the stars assigned to each entry in your weekly report. With a large volume of information
coming from high rated sources (9’s and 10’s), it shows the importance of monitoring what information is
being discussed, as this information will typically see a strong reader base. Lower rated sources typically
generate a lower readership, with the information being shared not widely read among your consumers.

8. Share of VoiceShare of Voice
This report will show you the sources of information where consumers are talking about you online. At a
glance, you can see what forms of social media produce higher traffic regarding your concepts and
brand.
Additionally, if you want to compare share of voice among your locations, or compare your company’s
share of voice with that of your competitors, this report would allow to do so.

9. DemographicsDemographics
Demographic information, including the age and gender of the author, can be
collected to learn more about consumer demographics. This information is collected
when possible, but is not available from all sources collected. You will see the
number of unknown results at the bottom of each report.

10. Tone of ContentTone of Content
The system will generate a report showing a snapshot of the tone of the information
collected. One quick glance will show you how well your company and competitors are
perceived and being discussed online.

11. MapOverlayMapOverlay
Where are the conversations coming from? The larger the pushpin, the more data that is collected
from that area. Hovering over the pushpins will show the exact number of posts/pieces of
information from that geographical area.

12. Thank you in advance for your time and consideration.Thank you in advance for your time and consideration.
For more information, or to start the SafetyNet Program,For more information, or to start the SafetyNet Program,
please do not hesitate to contact me at yourplease do not hesitate to contact me at your
convenience.convenience.
Kathy DoeringKathy Doering
Ann Michaels & Associates, Ltd.Ann Michaels & Associates, Ltd.
www.annmichaelsltd.comwww.annmichaelsltd.com
630-922-7804 ext.102 kdoering@ishopforyou.com630-922-7804 ext.102 kdoering@ishopforyou.com