Dell India tries to understand the Fans PC usage pattern and showcase Dell’s range of products to suit every need and also increase fan engagement and reward them.
This presentation covers basic concepts, various social media platforms, the exponential growth of social media, case studies on how social media has benefited businesses and a detailed road map for building one's social media presence on the web.
Digital Brand Reputation and Social Media Monitoring: two key factors in the ...Tommaso Bartali
Analysis concerning two key factors in the social web era: the digital brand reputation and the social media monitoring.
Through the monitoring platform Talkwalker have been followed for three months nine fashion luxury brands with the object to answer these questions:
Could a brand reduce the risk of a possible online reputational crisis by deciding to use, in the social media area, a simple strategy based on a presence without any type of activity/interaction with the users?
Do social media marketing activities really encourage the customer engagement?
Social Brand Monitoring is a great opportunity no company, small or large should ignore. There are social media tools that make it easy to do. For more information visit www.BayshoreSolutions.com
DeVry SEO and Reputation Management Presentation 9_19_2013Michael Fleischner
Michael Fleischner, President of Upward SEO, presents to DeVry University undergraduate and graduate students on the topic of local marketing and reputation management. During this presentation, Michael explains the basics of reputation management and three effective strategies for dealing with reputation that may have been compromised - either for individuals or businesses.
Mr. Fleischner focused on the power of authority websites, social media, and citations, or bolstering website authority and improving online reputation. Learn more about effective reputation management strategies by following Michael on Twitter @fleischnerm or by visiting UpwardSEO.com.
Data That You Can't Find in Analytics - Social Media Monitoring by Replise vi...Janos Palinkas
My presentation on Superweek 2013 conference. http://superweek.hu/
First, I introduce social media monitoring solutions in general, then focus on Replise technology. Finally, you can see a snapshot on the possibilities of Replise's social media monitoring and analyzing system via the Apple - Samsung trial case-study during the summer of 2012 in Hungarian social media space. The perception of the competing brands were different if we compare journalists to the social media users.
Finding Key Influencers and Viral Topics in Twitter Networks Related to ISIS,...Steve Kramer
Paragon Science used a combination of network analysis, community detection, topic detection, sentiment analysis, and anomaly detection methods to find key influencers and viral topics in two recent Twitter data sets: one of 7.9 M tweets regarding ISIS, a second set consisting of more than 117 M tweets about the 2016 primary elections, and a third set of 7M tweets realted to Brexit.
Paragon Science's patented dynamic anomaly detection technology is based on methods drawn from dynamical systems and chaos theory. In particular, we can calculate finite-time Lyapunov exponents from any time-dependent data stream to find the clusters of entities that are behaving most chaotically compared to the rest of the data set. Because we do not have to specify normal vs. abnormal behavior in advance, no machine learning per se is required. In a robust fashion that is tolerant of missing or erroneous data, we can identify the "unknown unknowns" that can represent threats to be mitigate or opportunities to be seized. To date, our technique has been applied successfully to a broad range of industry verticals, including healthcare data (Advisory Board Company), web user behavior data (Vast), mobile phone data (Place IQ), vehicle pricing analytics (Digital Motorworks/CDK Global), online coupon data (RetailMeNot), email monitoring for patent law cases, and social media monitoring.
Ann Michaels & Associates conducted a social media study to learn which of three leading retailers have the most online conversations in a one-month timeframe.
SafetyNet, Ann Michaels & Associates' social media management program, was used to collect data for this study.
In this session, Giles Palmer, Brandwatch, a leading social media monitoring company and Seesmic, the Twitter application provider, will co-present a social media monitoring case study.
This presentation covers basic concepts, various social media platforms, the exponential growth of social media, case studies on how social media has benefited businesses and a detailed road map for building one's social media presence on the web.
Digital Brand Reputation and Social Media Monitoring: two key factors in the ...Tommaso Bartali
Analysis concerning two key factors in the social web era: the digital brand reputation and the social media monitoring.
Through the monitoring platform Talkwalker have been followed for three months nine fashion luxury brands with the object to answer these questions:
Could a brand reduce the risk of a possible online reputational crisis by deciding to use, in the social media area, a simple strategy based on a presence without any type of activity/interaction with the users?
Do social media marketing activities really encourage the customer engagement?
Social Brand Monitoring is a great opportunity no company, small or large should ignore. There are social media tools that make it easy to do. For more information visit www.BayshoreSolutions.com
DeVry SEO and Reputation Management Presentation 9_19_2013Michael Fleischner
Michael Fleischner, President of Upward SEO, presents to DeVry University undergraduate and graduate students on the topic of local marketing and reputation management. During this presentation, Michael explains the basics of reputation management and three effective strategies for dealing with reputation that may have been compromised - either for individuals or businesses.
Mr. Fleischner focused on the power of authority websites, social media, and citations, or bolstering website authority and improving online reputation. Learn more about effective reputation management strategies by following Michael on Twitter @fleischnerm or by visiting UpwardSEO.com.
Data That You Can't Find in Analytics - Social Media Monitoring by Replise vi...Janos Palinkas
My presentation on Superweek 2013 conference. http://superweek.hu/
First, I introduce social media monitoring solutions in general, then focus on Replise technology. Finally, you can see a snapshot on the possibilities of Replise's social media monitoring and analyzing system via the Apple - Samsung trial case-study during the summer of 2012 in Hungarian social media space. The perception of the competing brands were different if we compare journalists to the social media users.
Finding Key Influencers and Viral Topics in Twitter Networks Related to ISIS,...Steve Kramer
Paragon Science used a combination of network analysis, community detection, topic detection, sentiment analysis, and anomaly detection methods to find key influencers and viral topics in two recent Twitter data sets: one of 7.9 M tweets regarding ISIS, a second set consisting of more than 117 M tweets about the 2016 primary elections, and a third set of 7M tweets realted to Brexit.
Paragon Science's patented dynamic anomaly detection technology is based on methods drawn from dynamical systems and chaos theory. In particular, we can calculate finite-time Lyapunov exponents from any time-dependent data stream to find the clusters of entities that are behaving most chaotically compared to the rest of the data set. Because we do not have to specify normal vs. abnormal behavior in advance, no machine learning per se is required. In a robust fashion that is tolerant of missing or erroneous data, we can identify the "unknown unknowns" that can represent threats to be mitigate or opportunities to be seized. To date, our technique has been applied successfully to a broad range of industry verticals, including healthcare data (Advisory Board Company), web user behavior data (Vast), mobile phone data (Place IQ), vehicle pricing analytics (Digital Motorworks/CDK Global), online coupon data (RetailMeNot), email monitoring for patent law cases, and social media monitoring.
Ann Michaels & Associates conducted a social media study to learn which of three leading retailers have the most online conversations in a one-month timeframe.
SafetyNet, Ann Michaels & Associates' social media management program, was used to collect data for this study.
In this session, Giles Palmer, Brandwatch, a leading social media monitoring company and Seesmic, the Twitter application provider, will co-present a social media monitoring case study.
Social media case studies - examples of well run user generated content campaigns, some that have back-fired, interesting cases where social technologies have enabled people or projects to get picked up and broadcast virally that propels into mainstream - and a look at some cases that have been controversial recently
Social Media Case Studies B2B Technology CompaniesVizRED
This is the English translation for a presentation we did at a multinational software company. It includes several case studies how companies are creating content to share in Social Media.
DataSift's Rob Bailey at The Social Media Strategies Summit DataSift
Social monitoring has gone from a fancy nice-to-have, to an essential strategic tool for all organizations. DataSift provides insights into customers, the market and trending topics.
DataSift attended the Social Media Strategies Summit in San Francisco, where Rob Bailey, our CEO, discussed the seven measurable actions that further your company’s marketing and social media efforts. In addition to providing a framework for moving your company’s efforts from beginner to pro, Rob highlighted companies who are thinking strategically about social media, such as Taco Bell, Burberry and KFC.
Online Reputation Management - A Case StudyFionn Downhill
Online Reputation Management a case study on dominating the top 10 for your name or your brand. Your name and your brand are your greatest assets learn to protect them from online attacks.
Social media strategy for apparel Brand Case study: "Raymonds Complete man",S...Foresight Opticals
Social Media Strategy case study for B2c Apparel Brand case study for Raymond's the complete Man the case study has complete study how to set social media strategy goals,use keywords analytics to choose right social media channels,create a execution plan,manage and monitor social media content syndication
generate social media analytics using various social media monitoring tools,online reputation management.
Social Media Marketing Case Study: Neo CricketWATConsult
This presentation showcases the NEO Cricket Social Media Marketing Case Study which talks about the leanings, achievements and exposure a sports entertainment brand like NEO Cricket can have on Social Media.
The Campaign was essentially called "Dekh Lega India" which was run parallel and in sync with Neo Cricket's Offline Advertising.
Social media case study: Häagen-Dazs - increasing customer engagement with FM...Qube Media
A social media case study showing a successful campaign to increase customer engagement for FMCG brand Häagen-Dazs, delivered by social media agency Qube Media.
The is the extended case study of the Barack Obama campaign.
This presentation was done by Igor Beuker, to 150 marketers at the SRM Guru meeting 2009 in Amsterdam.
The session lasted 2 hours and the audience was excited and inspired by Obama’s great “brand interaction strategy”. Download the presentation for the slide notes with Igor's story.
All research was done by Paul van Veenendaal, who used over 250 different sources to create this huge slide deck.
If you are inspired by this story, you will probably also like our blog: http://www.ViralBlog.com
All credits go to Barack Obama and his campaign team. Barack Obama, marketer of the year!
How Starbucks Became the Apple of CoffeeGraham Brown
If you owned stock in Starbucks and Apple, you'd be sitting on a 1000% return on your investment over the last 7 years.
The phenomenal rise of these two companies is the result of clear focus on their brand marketing strategy, one which required a conscious split from traditional BRANDING based advertising, to marketing fit for the 21st century: BRAND EXPERIENCE.
In this presentation, we'll look at the success story from the Starbucks side: a case study of how Starbucks became a loved brand like Apple and the 5 factors that underpin its class-leading marketing strategy.
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
Case study focusing on a campaign that was activated by Gozoop for Mashreq Bank.
Since it was the 43rd National UAE day, fans were asked to showcase pictures of all those things that make Dubai what it is today.
Gozoop executed a campaign for Vox Cinemas. A micro-site was made to introduce the 4th part of Transformers (Transformers: Age of Extinction). Gaining the maximum points and interacting with the brand was the core concept of this project. Users could earns points by playing games, watching the movie, tweeting and sharing images.
Social media case studies - examples of well run user generated content campaigns, some that have back-fired, interesting cases where social technologies have enabled people or projects to get picked up and broadcast virally that propels into mainstream - and a look at some cases that have been controversial recently
Social Media Case Studies B2B Technology CompaniesVizRED
This is the English translation for a presentation we did at a multinational software company. It includes several case studies how companies are creating content to share in Social Media.
DataSift's Rob Bailey at The Social Media Strategies Summit DataSift
Social monitoring has gone from a fancy nice-to-have, to an essential strategic tool for all organizations. DataSift provides insights into customers, the market and trending topics.
DataSift attended the Social Media Strategies Summit in San Francisco, where Rob Bailey, our CEO, discussed the seven measurable actions that further your company’s marketing and social media efforts. In addition to providing a framework for moving your company’s efforts from beginner to pro, Rob highlighted companies who are thinking strategically about social media, such as Taco Bell, Burberry and KFC.
Online Reputation Management - A Case StudyFionn Downhill
Online Reputation Management a case study on dominating the top 10 for your name or your brand. Your name and your brand are your greatest assets learn to protect them from online attacks.
Social media strategy for apparel Brand Case study: "Raymonds Complete man",S...Foresight Opticals
Social Media Strategy case study for B2c Apparel Brand case study for Raymond's the complete Man the case study has complete study how to set social media strategy goals,use keywords analytics to choose right social media channels,create a execution plan,manage and monitor social media content syndication
generate social media analytics using various social media monitoring tools,online reputation management.
Social Media Marketing Case Study: Neo CricketWATConsult
This presentation showcases the NEO Cricket Social Media Marketing Case Study which talks about the leanings, achievements and exposure a sports entertainment brand like NEO Cricket can have on Social Media.
The Campaign was essentially called "Dekh Lega India" which was run parallel and in sync with Neo Cricket's Offline Advertising.
Social media case study: Häagen-Dazs - increasing customer engagement with FM...Qube Media
A social media case study showing a successful campaign to increase customer engagement for FMCG brand Häagen-Dazs, delivered by social media agency Qube Media.
The is the extended case study of the Barack Obama campaign.
This presentation was done by Igor Beuker, to 150 marketers at the SRM Guru meeting 2009 in Amsterdam.
The session lasted 2 hours and the audience was excited and inspired by Obama’s great “brand interaction strategy”. Download the presentation for the slide notes with Igor's story.
All research was done by Paul van Veenendaal, who used over 250 different sources to create this huge slide deck.
If you are inspired by this story, you will probably also like our blog: http://www.ViralBlog.com
All credits go to Barack Obama and his campaign team. Barack Obama, marketer of the year!
How Starbucks Became the Apple of CoffeeGraham Brown
If you owned stock in Starbucks and Apple, you'd be sitting on a 1000% return on your investment over the last 7 years.
The phenomenal rise of these two companies is the result of clear focus on their brand marketing strategy, one which required a conscious split from traditional BRANDING based advertising, to marketing fit for the 21st century: BRAND EXPERIENCE.
In this presentation, we'll look at the success story from the Starbucks side: a case study of how Starbucks became a loved brand like Apple and the 5 factors that underpin its class-leading marketing strategy.
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
Case study focusing on a campaign that was activated by Gozoop for Mashreq Bank.
Since it was the 43rd National UAE day, fans were asked to showcase pictures of all those things that make Dubai what it is today.
Gozoop executed a campaign for Vox Cinemas. A micro-site was made to introduce the 4th part of Transformers (Transformers: Age of Extinction). Gaining the maximum points and interacting with the brand was the core concept of this project. Users could earns points by playing games, watching the movie, tweeting and sharing images.
To create awareness about the exclusive four part series on the reigning IPL champions Kolkata Knight Riders. Diverting people from the online community to watch the programme with
interesting campaign to get maximum reach and viewership.To get more interaction on the social media platforms and encourage fans to
participate actively on the page.
#Dhoom3AtVox was chosen as a joint venture between YashRaj films and VOX cinemas.
Centric to Twitter, the participants had to tweet to unlock clues, and move on to the next level.
The game’s layout was designed in congruence with the movie theme.
Better Homes had planned ‘Safety Matters’ offline campaign that aimed at educating UAE residents in all aspects of safety in the home.
Social media is a great platform to spread awareness – hence the offline campaign, ‘Safety Matters’ came to life on Facebook.
The objective was to encourage people to be safe in the home especially when they have children around.
Xpress Money decided to begin the New Year by helping the underprivileged in society as part of H.O.P.E, their consolidated sustainable corporate responsibility platform. Gozoop suggested leveraging the strong Facebook community of Xpress Money and bring users together to help Xpress Money donate an amount towards a noble cause.
The objective was to optimise the Independence Day fervor on Twitter and engage with Twitteratis talking about Independence Day. The participating audience was expected to be primarily Indians and Pakistanis and we decided to interact with them by asking them a simple question i.e. ‘what do you need freedom from’?
The Health Maniac game is based on the famous Pacman
The ‘Health Maniac’ had to feast on the healthy fruits, vegetables, consume vitamins for energy boosters and avoid the enemies
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve