Ann Michaels & Associates conducted a social media study to learn which of three leading retailers have the most online conversations in a one-month timeframe. SafetyNet, Ann Michaels & Associates' social media management program, was used to collect data for this study.

1. SafetyNet Case Study: Which Company Has More Online Buzz?

8. Case Study Analysis Geography - IKEA

9. Case Study Analysis Geography – Crate & Barrel

10. Case Study Analysis Geography – Pottery Barn

12. Case Study Analysis Sentiment Report Sentiment refers to the tone of content for each result collected. Sentiment ranges from positive to negative, and neutral results are collected as well. Neutral results include informational pieces, notification of upcoming events and promotions, and similar information. For each retailer, the majority of collected data is neutral with regard to sentiment, with very few negative results found. This is a positive finding, as it does not appear that there are many negative conversations happening for any of these retailers. Charts reflecting the sentiment of data collected for each retailer can be found on the following slide.

13. Case Study Analysis Sentiment Report IKEA Pottery Barn Crate & Barrel

15. Thank you for taking the time to review this case study. If you would like more information about SafetyNet, or would like to discuss starting a program for your business, please do not hesitate to contact us at your convenience. Marianne Hynd, Ann Michaels & Associates [email_address] 630.922.7804 ext 104 Visit us online: www.socialmediamanagement.net