My presentation on Superweek 2013 conference. http://superweek.hu/
First, I introduce social media monitoring solutions in general, then focus on Replise technology. Finally, you can see a snapshot on the possibilities of Replise's social media monitoring and analyzing system via the Apple - Samsung trial case-study during the summer of 2012 in Hungarian social media space. The perception of the competing brands were different if we compare journalists to the social media users.