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Obama's Transition Challenge

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Alan Rosenblatt
Alan Rosenblatt

10.2009 Key

News & Politics
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The Transition Challenge From Online Campaigning to Governing Online, and Back Again Alan Rosenblatt, Ph.D. [email_address] Twitter: @CAPAction and @DrDigipol Facebook.com/AmericanProgressAction Facebook.com/DrDigipol
Still it changes ,[object Object],[object Object],[object Object],[object Object],[object Object]
Not just more channels ,[object Object],[object Object],[object Object]
Dimensions of digital communication strategy Social Networks & Social Media (Grassroots & Grasstops) Transactional Websites (Information Exchange, Donations, & Action) Email Lists & Brochure Websites (Broadcast & Narrowcast) Audience Interacts with Each Other Audience Interacts with Campaign, Organization, or Government Audience Interacts with Information All-way Communication Two-way Communication One-way Communication Community Action Information 3-D 2-D 1-D
The audience has power
Obama then: campaign & transition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Obama now: governing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Expect the unexpected – what’s next? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Obama campaign tried everything Here There and Everywhere
Challenges of transparent & connected government ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Transition Challenge From Online Campaigning to Governing Online, and Back Again Alan Rosenblatt, Ph.D. [email_address] Twitter: @CAPAction and @DrDigipol Facebook.com/AmericanProgressAction Facebook.com/DrDigipol

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Obama's Transition Challenge

  • 1. The Transition Challenge From Online Campaigning to Governing Online, and Back Again Alan Rosenblatt, Ph.D. [email_address] Twitter: @CAPAction and @DrDigipol Facebook.com/AmericanProgressAction Facebook.com/DrDigipol
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  • 4. Dimensions of digital communication strategy Social Networks & Social Media (Grassroots & Grasstops) Transactional Websites (Information Exchange, Donations, & Action) Email Lists & Brochure Websites (Broadcast & Narrowcast) Audience Interacts with Each Other Audience Interacts with Campaign, Organization, or Government Audience Interacts with Information All-way Communication Two-way Communication One-way Communication Community Action Information 3-D 2-D 1-D
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  • 9. Obama campaign tried everything Here There and Everywhere
  • 10.
  • 11. The Transition Challenge From Online Campaigning to Governing Online, and Back Again Alan Rosenblatt, Ph.D. [email_address] Twitter: @CAPAction and @DrDigipol Facebook.com/AmericanProgressAction Facebook.com/DrDigipol