Facebook LIVE How to Livestream to Engage with Your Customers & Increase Business
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Facebook, the #1 social media platform on the planet, has now made it even easier and more fun to authentically connect with your customers. Facebook LIVE is all about interacting with your audience in REAL TIME. It breaks down the barriers and creates a connection that transcends traditional marketing limitations. In this cannot miss session, Vanessa will introduce you to the world of Facebook LIVE and the different ways your business can benefit from using this exciting new platform. And if you've never attended one of Vanessa's LIVE training's, you're in for quite a show! She's real, raw, she keeps things simple and she's quite the, shall we say, colorful entertainer. She believes in having fun while you learn, which is why so many of her online training's fill up fast! In this LIVE training you'll learn: ✔How to go live on Facebook. ✔What to do BEFORE you go Live (most people miss this part) ✔What to do DURING your livestreams to make them as engaging and as effective as possible. ✔What to do AFTER your livestreams. Follow up is EVERYTING! I'll show you how to do it well! ✔The different types of broadcasts you can do. We're going to get creative here! ✔How to repurpose your livestreams so you can reach a wider audience. ✔The differences/benefits of going live via your Personal Profile vs a Business Page. This is important to know!
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Facebook LIVE How to Livestream to Engage with Your Customers & Increase Business
- 1. FACEBOOK LIVE We’re LIVE in 3…2…1!
- 2. Vanessa Cabrera…This is Me https://www.facebook.com/groups/YourKeystoDigitalMarketingSucess/
- 3. Agenda 1. What is Facebook Live 2. How to go Live on Facebook 3. What to do Before, During and After your livestream 4. Different Livestreaming Tactics to Boost Your Business 5. Benefits of Business Page vs Personal Page www.vanessa-cabrera.com
- 5. How to Go Live on Facebook Using Your Phone 1. Tap “What's on your mind” at the top of News Feed. Image showing Facebook's composer input field 2. Select “Live Video” from the dropdown menu. Image showing Live Icon 3. Add a description and choose your audience before hitting "Go Live." You'll see a three-second countdown before your broadcast begins! www.vanessa-cabrera.com
- 6. Step by Step
- 7. How to go live on Facebook using your computer 1. Tap “What's on your mind” at the top of News Feed. You’ll now see the option to Go Live 2. Add a description of your Livestream & choose your audience. 3. You'll see a 3…2…1 countdown before your broadcast begins! www.vanessa-cabrera.com
- 8. You can now livestream in… Facebook Groups AND within Facebook Events THAT’S HUGE! www.vanessa-cabrera.com
- 9. Why You Should Be Livestreaming ASAP! People spend 3x longer watching live video compared to a video that's pre-recorded. Users comment on Facebook Live Videos at 10x the rate of regular videos Live videos have 135% greater organic reach than photos The number of videos showing up in people’s news feeds has increased by 360% compared to 2016
- 10. What To Do Before You Go Live Test..Test…& Test www.vanessa-cabrera.com
- 11. What To Do Before You Go Live Test..Test…& Test Tell your audience about it before hand Make sure you have a strong signal and that your phone is fully charged. Recommend hardwiring your laptop. Use a tripod or selfie-stick for stability www.vanessa-cabrera.com
- 12. What To Do Before You Go Live www.vanessa-cabrera.com
- 13. What To Do Before You Go Live Why are you going Live? www.vanessa-cabrera.com
- 14. What To Do During Your Livestream Introduce yourself Interact with your viewers…say their names! Encourage interaction by asking them questions. When answering their questions, be sure to state the question first then answer it www.vanessa-cabrera.com
- 15. What To Do During Your Livestream Include a call to action. What’s the next step they should take with you or your business? www.vanessa-cabrera.com
- 16. DetermineYour CallTo Action… aka why are they joining your list? Schedule a meeting with you Register for an event Special deal Offer your freebie aka your opt-in
- 17. What To Do After You Go Live Confirm that the livestream posted to your Facebook page, group or personal profile Like and respond to your viewers comments Save your video so it can be repurposed Take note of the questions and comments you received www.vanessa-cabrera.com
- 18. Email + Social Media = Increases customer reach RepurposeYour LivestreamsTo ExtendYour Reach
- 19. Different Types of Broadcasts Find Your Inspiration! • Host a Q&A livestream • How to videos – teach them how to do something • Behind the scenes – think backstage pass! • Broadcast Live Events • Run a contest • Announce breaking news www.vanessa-cabrera.com
- 20. BUSINESS PAGE vs YOUR PERSONAL PAGE 1. The Facebook Algorithm LOVES it when you go Live 2. More options to share the video 3. Turn a Livestream into a Facebook Ad www.vanessa-cabrera.com
- 21. FOUR BRAND NEW FACEBOOK LIVE FEATURES It’s getting exciting! 1. You can now go live via AUDIO ONLY 2. You can now go live with another person via your phone 3. You can now add captions to your livestreams 4. You can now share your desktop www.vanessa-cabrera.com
- 22. Simple Takeaways Facebook LOVES it when you go Live! You don’t have to be perfect Don’t panic if nobody shows up HAVE FUN! www.vanessa-cabrera.com
- 23. FREE DOWNLOAD 16 Facebook LIVE Marketing Tactics www.vanessa-cabrera.com/16waysfacebooklive
Editor's Notes
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- Rule of thumb is 20 lines of text
- Our research also shows that 1 link gets the best click-through rate. You want your audience to take an action, so use a link to make that clear. Two links are OK, but once you get to three links, the click-through rate starts to decline. Any higher than 5 links means that people are LESS likely to click ANYWHERE in your email. So try to stick with only one or two clicks, and keep them high in your message so people do not have to scroll down to take an action. [click to build] and don’t forget that more than half of your audience is reading email on a mobile device…who is going to scroll through 14 articles on their phone? And for your mobile readers – make sure that you’re keeping your messages short, and your calls to action above the fold (meaning, readers don’t have to scroll down to get to your most important content). Source: Constant Contact study: http://news.constantcontact.com/research/constant-contact-data-reveals-direct-correlation-between-email-campaign-effectiveness-and-n
- Rule of thumb is 20 lines of text
- 1 out of every 3rd pesron opens an email based on its subject line
- Rule of thumb is 20 lines of text
- 1 out of every 3rd pesron opens an email based on its subject line
- 1 out of every 3rd pesron opens an email based on its subject line
- 1 out of every 3rd pesron opens an email based on its subject line
- 1 out of every 3rd pesron opens an email based on its subject line
- 1 out of every 3rd pesron opens an email based on its subject line
- [CLICK TO BUILD EACH BASIC SUBJECT LINE WITH ONE REVEAL. RDDs CAN GET OTHER INPUT FROM AUDIENCE MEMBERS BUT OFFER THEIR OWN REVEALS] Ad-lib: Read them all aloud and try to be interactive.
- 1 out of every 3rd pesron opens an email based on its subject line
- [Slide builds automatically] When it comes to extending your reach, you want to make sure that you’re meeting your audience where they are. Email is a great place to start, but you can reach more people by sharing your email content on all of your social media platforms. Think about it this way – there is probably some overlap between your email contact list and your followers on social media, but those groups are not likely to be identical. Also, what your followers do on social media, THEIR followers see. If someone likes or comments on your post on Facebook, all of their friends will see that, and see your name. Marketing on social media tends to be less expensive than traditional advertising. If cost is an issue, you’ll get more return on your time, money and energy by going first through email and subsequently through Facebook, LinkedIn, Twitter, etc. Each has its own typical audience and decision process. You want to start on the social networks you already use, and then begin to move to where your customers and contacts are so that you can leverage the existing network you have on those sites and begin to generate some social visibility along the way. To be clear, email IS part of social media. And if you’re doing it right, keeping your messages short, making the action or response obvious and simple and providing access, information and real value, then you will grow your business.
- Think about a curator at an art museum. That person uses their expertise to collect and present artwork from many different sources and arrange them in a way that’s educational and organized – they’re not responsible for painting every canvas!
- 1 out of every 3rd pesron opens an email based on its subject line
- 1 out of every 3rd pesron opens an email based on its subject line
- Make no mistake about it you’re the inbox is a battle ground and your fighting for attention