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Social Media Clinic 
Tuesday, December 10, 2013 
Why Should You 
Dress Up Your 
Facebook Page 
for the Holidays? 
Presenter: 
Erika L. Forsythe 1
Why make your Facebook page festive? 
Crowdtap Survey and Infographic | crowdtap.com 
65% of shoppers consult social media to find gift ideas 
67% of shoppers purchased a gift found via social media
35% influenced by peer social media recommendation vs. 
34.5% influenced by a positive Amazon.com review 
http://mashable.com/2013/08/21/social-media-shopping/
Facebook leads the pack as the strongest social influencer for purchases 
http://mashable.com/2013/08/21/social-media-shopping/
44.3% of shoppers discovered deals via peer recommendation 
http://mashable.com/2013/08/21/social-media-shopping/
Share the Georgia Tech connection. 
Share the holiday deal of a colleague.
http://kentscountrycookies.com/store.html
http://kentscountrycookies.com/
https://www.facebook.com/kentscountrycookies
Community Buzz and Peer Recommendations 
https://www.facebook.com/kentscountrycookies
Holiday images may better inspire a gift purchase. 
https://www.facebook.com/kentscountrycookies
Take This Home 
With you
REFERENCES 
Belosic, J. (October 31, 2013). “5 Ways to Prepare Your Facebook 
Page for the Holidays.” socialmediaexaminer.com. Retrieved 
December 6, 2013 from 
http://www.socialmediaexaminer.com/prepare-your-facebook-page-for- 
the-holidays/ 
Lu, D. (August 21, 2013). “65% of Shoppers Tap Social Media for 
the Perfect Gift.” mashable.com. Retrieved December 6, 2013 from 
http://mashable.com/2013/08/21/social-media-shopping/ 
Burning Man (October, 2013). [photo of gift] 
blog.burningman.com/Retrieved December 6, 2013 from 
http://blog.burningman.com/2013/10/eventshappenings/event-the-gift- 
from-economy-to-cosmology/
REFERENCES 
Hill, K.. (Copyright 2010). Kent’s Country Cookies. Retrieved 
December 6, 2013 from http://kentscountrycookies.com/. 
Hill, K.. Kent’s Country Cookies on Facebook. Retrieved December 
6, 2013 from https://www.facebook.com/kentscountrycookies 
Cooper, J. [photo of construction] “How To: Build an Old-School 
Log Cabin | Building Small Log Homes” www.loghome.com 
Retrieved December 6, 2013 from http://www.loghome.com/how-to- 
build-an-old-school-cabin/
Next Social Media Marketing Clinic 
Tuesday, January 14, 2014
Company Name Here 
Click Here To Add Text. 
Click Here To Add Text. 
Click here to add text. Click here to add text. Click here 
to add text. Click here to add text. Click here to add text. 
Click here to add text. Click here to add text. Click here 
to add text. Click here to add text. Click here to add text. 
Click here to add text. Click here to add text. Click here 
to add text. Click here to add text. 
Click here to add text. Click here to add text. Click here 
to add text. Click here to add text. Click here to add text. 
Click here to add text. Click here to add text. Click here 
to add text. Click here to add text. Click here to add text. 
Place Logo Here, 
Otherwise Delete Box 
Place Photo Here, 
Otherwise Delete Box
REFERENCES 
Noff, A. (February 1, 2010). “Building a presence from scratch on the Social Web.” 
Socialmedia.biz. Retrieved November 14, 2013 from 
http://socialmedia.biz/2010/02/01/hp-israels-psg-group-gains-momentum- 
in-the-social-media-world/ 
Willis, G. (October 8, 2013). “How small business can boost success 
through social media.” [Video file]. Fox Business. The Willis Report. 
Retrieved November 14, 2013, from 
http://video.foxbusiness.com/v/2730842578001/how-small-business- 
can-boost-success-through-social-media/ 
Dennis. [Expert Cartoon]. 2012. Actlikeaman.org. Retrieved from 
http://www.actlikeaman.org/master/expert/ 
Mershon, P. (January 18, 2012). “9 Small Business Social Media Success Stories.” 
Socialmediaexaminer.com. Retrieved November 14, 2013 from 
http://www.socialmediaexaminer.com/9-small-business-social-media-success-stories/
REFERENCES 
Anthony, S. “A Day in the Life of Sifu Anthony (or any Small Business Owner).” 
Retrieved November 14, 2013, from flowingzen.com/8729/a-day-in-the-life-of-sifu-anthony 
Hart, G. “Stop Selling & Start Succeeding.” Sales Du Jour. Retrieved November 14, 
2013, from http://www.salesdujour.com/selling/stop-selling-and-start-succeeding/ 
Lucy. (July 19, 2013). :6 ways to build community around sharing platforms.” Unstash 
Retrieved November 14, 2013, from http://blog.unstash.com/6-ways-to-build-community-around- 
your-sharing-platform/
Click Here To Add Text. 
Click Here To Add Text. 
Click here to add text. Click here to add text. Click here to add text. Click 
here to add text. Click here to add text. Click here to add text. Click here to 
add text. Click here to add text. Click here to add text. Click here to add text. 
Click here to add text. Click here to add text. Click here to add text. Click 
here to add text. Click here to add text. Click here to add text. Click here to 
add text. Click here to add text. Click here to add text. Click here to add text. 
Click here to add text. Click here to add text. Click here to add text. Click 
here to add text. Click here to add text. Click here to add text. Click here to 
add text. Click here to add text. Click here to add text. Click here to add text. 
• Bullet points to emphasize 
• Bullet points to emphasize 
• Bullet points to emphasize 
• Bullet points to emphasize 
• Bullet points to emphasize 
• Bullet points to emphasize 
• Bullet points to emphasize 
• Bullet points to emphasize 
• Bullet points to emphasize 
Place Photo Here, 
Otherwise Delete Box 
Place Photo Here, 
Otherwise Delete Box 
Click Here To 
Add Text. 
This could be a 
call out area.
90 
80 
70 
60 
50 
40 
30 
20 
10 
0 
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr 
East 
West 
North 
Click Here To Add Text. 
Click Here To Add Text. 
Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Continue text. 
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Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Continue text.

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Social Media: Why You Should Dress Up Your Facebook Page for the Holidays - 12.10.13

  • 1. Social Media Clinic Tuesday, December 10, 2013 Why Should You Dress Up Your Facebook Page for the Holidays? Presenter: Erika L. Forsythe 1
  • 2. Why make your Facebook page festive? Crowdtap Survey and Infographic | crowdtap.com 65% of shoppers consult social media to find gift ideas 67% of shoppers purchased a gift found via social media
  • 3. 35% influenced by peer social media recommendation vs. 34.5% influenced by a positive Amazon.com review http://mashable.com/2013/08/21/social-media-shopping/
  • 4. Facebook leads the pack as the strongest social influencer for purchases http://mashable.com/2013/08/21/social-media-shopping/
  • 5. 44.3% of shoppers discovered deals via peer recommendation http://mashable.com/2013/08/21/social-media-shopping/
  • 6. Share the Georgia Tech connection. Share the holiday deal of a colleague.
  • 7.
  • 11. Community Buzz and Peer Recommendations https://www.facebook.com/kentscountrycookies
  • 12. Holiday images may better inspire a gift purchase. https://www.facebook.com/kentscountrycookies
  • 13. Take This Home With you
  • 14. REFERENCES Belosic, J. (October 31, 2013). “5 Ways to Prepare Your Facebook Page for the Holidays.” socialmediaexaminer.com. Retrieved December 6, 2013 from http://www.socialmediaexaminer.com/prepare-your-facebook-page-for- the-holidays/ Lu, D. (August 21, 2013). “65% of Shoppers Tap Social Media for the Perfect Gift.” mashable.com. Retrieved December 6, 2013 from http://mashable.com/2013/08/21/social-media-shopping/ Burning Man (October, 2013). [photo of gift] blog.burningman.com/Retrieved December 6, 2013 from http://blog.burningman.com/2013/10/eventshappenings/event-the-gift- from-economy-to-cosmology/
  • 15. REFERENCES Hill, K.. (Copyright 2010). Kent’s Country Cookies. Retrieved December 6, 2013 from http://kentscountrycookies.com/. Hill, K.. Kent’s Country Cookies on Facebook. Retrieved December 6, 2013 from https://www.facebook.com/kentscountrycookies Cooper, J. [photo of construction] “How To: Build an Old-School Log Cabin | Building Small Log Homes” www.loghome.com Retrieved December 6, 2013 from http://www.loghome.com/how-to- build-an-old-school-cabin/
  • 16. Next Social Media Marketing Clinic Tuesday, January 14, 2014
  • 17. Company Name Here Click Here To Add Text. Click Here To Add Text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Place Logo Here, Otherwise Delete Box Place Photo Here, Otherwise Delete Box
  • 18. REFERENCES Noff, A. (February 1, 2010). “Building a presence from scratch on the Social Web.” Socialmedia.biz. Retrieved November 14, 2013 from http://socialmedia.biz/2010/02/01/hp-israels-psg-group-gains-momentum- in-the-social-media-world/ Willis, G. (October 8, 2013). “How small business can boost success through social media.” [Video file]. Fox Business. The Willis Report. Retrieved November 14, 2013, from http://video.foxbusiness.com/v/2730842578001/how-small-business- can-boost-success-through-social-media/ Dennis. [Expert Cartoon]. 2012. Actlikeaman.org. Retrieved from http://www.actlikeaman.org/master/expert/ Mershon, P. (January 18, 2012). “9 Small Business Social Media Success Stories.” Socialmediaexaminer.com. Retrieved November 14, 2013 from http://www.socialmediaexaminer.com/9-small-business-social-media-success-stories/
  • 19. REFERENCES Anthony, S. “A Day in the Life of Sifu Anthony (or any Small Business Owner).” Retrieved November 14, 2013, from flowingzen.com/8729/a-day-in-the-life-of-sifu-anthony Hart, G. “Stop Selling & Start Succeeding.” Sales Du Jour. Retrieved November 14, 2013, from http://www.salesdujour.com/selling/stop-selling-and-start-succeeding/ Lucy. (July 19, 2013). :6 ways to build community around sharing platforms.” Unstash Retrieved November 14, 2013, from http://blog.unstash.com/6-ways-to-build-community-around- your-sharing-platform/
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