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1. AdvanceD DIGITAL
Marketing

2. ABOUT THIS COURSE
This digital marketing course prepares you to become a great marketer. The course is
designed by experts who have relevant digital marketing training and are from digital
marketing institutes. It aims at covering the key concepts of marketing and advertising, as
well focusing on the fundamental statistical tools to aid in analysis, and provides in-depth
knowledge of digital marketing and online tools.
The digital marketing course is meant for those who want to involve themselves in digital
strategies at their current organization, or are looking for a shift in career, or for those who
want to embark on their journey as an entrepreneur. It also is a course for anyone who wants
to add a new and exciting skillset, and ultimately pursue a career in the world of online
marketing.
At the end of the digital marketing course, the participants will thoroughly be able to
understand various activities and channels involved in the marketing process to create,
manage, and implement a strong and effective digital marketing strategy.

3. 01
SUBJECTS
BLOGGING
Basic to Advanced Level
02 eMAIL MARKETING
03 SOCIAL MEDIA MARKETING
FACEBOOK MARKETING
INSTAGRAM MARKETING
LINKEDIN mARKETING
YOUTUBE MARKETING
PINTEREST MARKETING
TWITTER MARKETING
04
05
06
07
08
09

4. 10
SUBJECTS
Search engine optimization
Basic to Advanced Level
11 SEARCH ENGINE MARKETING
12 AFFILIATE MARKETING
13 CONTENT MARKETING
14 MOBILE MARKETING
15 CHAT GPT
16 DIGITAL MARKETING TOOLS

5. BLOGGING

6. In this module you will learn ABOUT BLOGGING.
Module 1: Introduction
Module 2: Build your Blog
Module 3: Basic configuration & Settings
Module 4: Installing Theme for your blog
Module 5: How to create a blog post
Module 6: Post Settings

7. EMAIL MARKETING

8. In this module you will learn ABOUT EMAIL MARKETING
Module 7: Email Marketing Introduction
Module 8: How to Create an Email Campaign
Module 9: Understanding your Email
Marketing Reports

9. SOCIAL MEDIA
MARKETING

10. SOCIAL MEDIA MARKETING
Social media marketing (SMM) (also known as digital marketing and
e-marketing) is the use of social media—the platforms on which users
build social networks and share information—to build a company's
brand, increase sales, and drive website traffic. In addition to providing
companies with a way to engage with existing customers and reach new
ones, social media marketing (SMM) has purpose-built data analytics
that allow marketers to track the success of their efforts and identify
even more ways to engage.

12. Facebook marketing

13. In this module you will learn ABOUT FACEBOOK MARKETING.
Module 10: Setup & Optimize Facebook Page for Business
Module 11: Creating a Business Account
Module 12: Objectives of Facebook Ads
Module 13: How to boost a post on Facebook
Module 14: How to create an Ad
Module 15: How to use Facebook Marketplace
Module 16: How to use creator studio for Facebook
Module 17: Types of Facebook Audience
Module 18: Simple ways to Increase Facebook Engagement

14. INSTAGRAM marketing

15. In this module you will learn ABOUT INSTAGRAM MARKETING
Module 19: Instagram Introduction
Module 20: Types of Instagram Ads
Module 21: Creating Instagram Business Account
Module 22: Create your first Instagram Ad without
Facebook

16. LINKEDIN marketing

17. In this module you will learn ABOUT LINKEDIN MARKETING
Module 23: An Overview on LinkedIn
Module 24: Creating LinkedIn Profile
Module 25: Optimize LinkedIn Profile
Module 26: Creating & Optimizing LinkedIn Page
Module 27: LinkedIn Ads
Module 28: How to Install LinkedIn Insight Tag

18. YOUTUBE marketing

19. In this module you will learn ABOUT YOUTUBE MARKETING
Module 29: YouTube Overview
Module 30: How to create and optimize YouTube Channel
Module 31: How to Upload Videos on YouTube
Module 32: Types of YouTube Ads
Module 33: YouTube Channel and Google Ads Account
Linking

20. PINTEREST marketing

21. In this module you will learn ABOUT PINTEREST MARKETING
Module 34: How to create Pinterest Account (Business
Account)
Module 35: How to create pins on Pinterest
Module 36: How to create board on Pinterest
Module 37: Pinterest SEO
Module 38: Pinterest Ads – How to Create Promoted
Pins

22. TWITTER marketing

23. In this module you will learn ABOUT TWITTER MARKETING
Module 39: Twitter Introduction
Module 40: How to create an Account in Twitter
Module 41: Twitter Ads – How to create Twitter Ads

24. WEBSITE CREATION

25. In this module you will ABOUT WEBSITE CREATION
● What is domain?
● Domain Registration Companies
● Different Domain Extensions
● What is Web Hosting?
● Types of Web Hosting
● Difference between free and paid hosting
● How to purchase a domain and hosting?
● WordPress Overview Dashboard
● Theme & Customization of Installing

26. SEARCH ENGINE
OPTIMIZATION

27. In this module you will learn ABOUT SEARCH ENGINE OPTIMIZATION
● What is SEO & How Do Search Engines Work?
● SEO Audit
● SEO Hats
● Types of SEO
● Duplicate Content
● Keyword Research
● Off Page SEO
● Google Analytics
● Google Search Console
● Sitemaps
● Canonical Tags
● Robots.txt
● Competitor Analysis

28. SEARCH ENGINE
MARKETING

29. In this module you will ABOUT SEARCH ENGINE MARKETING
● Introduction
● Sign up for Google Ads Account
● Types of Bid Strategies
● Types of Ads
● Types of Goals
● Types of ad Assets

30. AFFILIATE MARKETING

31. In this module you will ABOUT AFFILIATE MARKETING
● Affiliate Marketing Overview
● How to become an Amazon Affiliate
● How to generate links for the products that
you are promoting
● Flipkart Affiliate Marketing

32. CONTENT MARKETING

33. In this module you will ABOUT CONTENT MARKETING
● Introduction to Content Marketing
● Introduction of Reddit, Quora, Tumblr
● How to create an account on Reddit
● How to post on Reddit
● How to create an account on Tumblr
● How to Make a Tumblr Post
● How to create an account on Quora
● How to use Quora

34. MOBILE MARKETING

35. In this module you will ABOUT MOBILE MARKETING
● Mobile Marketing Introduction
● SMS Marketing
● Voice Campaign

36. CHAT GPT

37. In this module you will ABOUT CHATGPT
● What is ChatGPT?
● Features of Chat GPT
● Top AI tools you NEED to know about
● How is chatGPT useful in SEO
content writing
● Benefits of using chat GPT for
keyword research

38. DIGITAL MARKETING
TOOLS

40. WHO CAN ENROL?
Our best digital marketing course provides
in-depth knowledge along with real- time projects
and internships to build your resume strong
enough to crack your dream job in an MNC
company. The skillset, experience, and exposure
gained during the course enable you to build your
own agency to be an outstanding freelancer.
Job SeekeR
House Wife
STUDENTS BUSINESS OWNERS
Entrepreneurs

41. GOOGLE CERTIFICATIONS

42. TRANSORZE CERTIFICATE

43. Thank You