SlideShare a Scribd company logo
Pinterest

Social Media Marketing & Communication
              Mai Hayashi
What is Pinterest?
 History
 -Developed and started a closed beta version in
December 2009 (Invitation-only site)
 -Launched in March 2010
 -Founders -Ben Silbermann, Paul Sciarra, and
Evan Sharp
"Pinterest is a virtual
pinboard, Pinterest allows you to
organize and share all the beautiful
things you find on the web. You can
browse pinboards created by other
people to discover new things and
get inspiration and get inspiration
from people who share your interest "
What is Pinterest Cont’d
 Summary
 -10.4 million registered users

 -Choose a connection with either facebook or
Twitter

  -retaining and engaging users as much as two to
three times as efficiently as Twitter was at a similar
time in history
How to Enjoy Pinterest
 “Pin it!”
   -drag or add it to the bookmark bar
http://www.youtube.com/watch?v=gR
wy0mOAJ7U

   -Smart phone
How to Enjoy Pinterest Cont’d
Create your own pinboard!

 -Erikka Sue
  http://pinterest.com/er1kka/
Fun Facts about Pinterest (Statistics)

 US

 -97% of Pinterest users are women

 -age 25-34 are the biggest demographic

  -Top interests on Pinterest:
crafts, gifts, hobbies/leisure, interior
design, fashion designers/collections
UK
  -the majority of Pinterest is male, and the ratio
is 55(male) to 45(female).

  -Top interests on Pinterest: venture
capital, blogging resources, crafts, Web
stats/analytics, SEO/marketing
Fun Facts Cont’d
 More than one-fifth of Facebook-connected users
 are on Pinterest daily (which represents more than
 2,000,000 members).

 Top areas of the country for Pinterest users: East
 South Central
 (Mississippi, Alabama, Kentucky, Tennessee) and
 West North Central
 (Minnesota, Iowa, Missouri, Nebraska, South Dakota
 and North Dakota)
Fun Facts Cont’d
 The average Pinterest user spends 98 minutes
 per month on the site, compared to 2.5 hours on
 Tumblr, and 7 hours on Facebook

 Daily Pinterest users have increased by more
 than 145 percent since the beginning of 2012
Top Corporate Companies
 Real Simple (34,517 followers),
 HGTV (17,824 followers),
 Nordstrom (9,886 followers),
 Whole Foods (14,217 followers),
 Better Homes and Gardens (15,127 followers),
 Kate Spade (16,371 followers),
 Etsy (53,784 followers)
Sports Teams
 Boston Red Sox
  http://pinterest.com/bostonredsox/


 Boston Celtics
  http://pinterest.com/bostonceltics17/

-Engaging with their fans and promoting
their gears.
ESPN
 ESPN PR
  http://pinterest.com/espnpr/



 NBA on ESPN
  http://pinterest.com/nbaonespn/
College
 NYU
  http://pinterest.com/srcnyu/

 USC
  http://pinterest.com/uscbookstores/?d

 University of Mount Union
  http://pinterest.com/purpleraiders/
More About Pinterest
 Vimeo


http://vimeo.com/

- “Pin It!” bookmarklet now supports videos from
 Vimeo

  ・Make the brands look more professional
Suggestions
 Engagement and embracement are still
 necessary. The number of “Pin it!” gauges your
 passion to tap into the groundswell.

 Pinterest is growing and getting bigger and
 bigger, but consider if you really need to launch
 your own account

 Be strategic.
References
 Vimeo
http://www.prnewsonline.com/watercooler/Pinterest-
Adds-Vimeo-Integration_16297.html
 Why Pinterest is 2012's hottest website
http://www.cnn.com/2012/02/06/tech/web/pinterest-
website-cashmore/index.html
 7 ways to use Pinterest to promote your business
http://www.prdaily.com/Main/Articles/10760.aspx
 17 Pinterest stats to show your boss or client
http://www.prdaily.com/Main/Articles/10905.aspx
 7 ways Pinterest can boost your SEO
http://www.prdaily.com/Main/Articles/10896.aspx

More Related Content

What's hot

Using Social Media to Market Apartments
Using Social Media to Market ApartmentsUsing Social Media to Market Apartments
Using Social Media to Market Apartments
Mike Brewer
 
Social media generic ppt.by Awaaz India Media Pvt. Ltd. Hari Trivedi
Social media generic ppt.by Awaaz India Media Pvt. Ltd. Hari TrivediSocial media generic ppt.by Awaaz India Media Pvt. Ltd. Hari Trivedi
Social media generic ppt.by Awaaz India Media Pvt. Ltd. Hari Trivedi
Hari Trivedi (LION)
 
Step into Social Media Proactive West London - 3rd July 2012- final
Step into Social Media Proactive West London  - 3rd July 2012- finalStep into Social Media Proactive West London  - 3rd July 2012- final
Step into Social Media Proactive West London - 3rd July 2012- final
Promote Public Relations Ltd
 
Social Media Marketing for Nonprofits
Social Media Marketing for Nonprofits Social Media Marketing for Nonprofits
Social Media Marketing for Nonprofits
Social Strategies
 
How Nonprofits Drum Up Giving Through Social Media
How Nonprofits Drum Up Giving Through Social MediaHow Nonprofits Drum Up Giving Through Social Media
How Nonprofits Drum Up Giving Through Social Media
raymundf23
 
Social Media – a Corporate Love Affair or Just a Nightmare?
Social Media – a Corporate Love Affair or Just a Nightmare?Social Media – a Corporate Love Affair or Just a Nightmare?
Social Media – a Corporate Love Affair or Just a Nightmare?
Christian Brosstad
 
Wordcamp Chicago 2010 - Digital Media
Wordcamp Chicago 2010 - Digital Media Wordcamp Chicago 2010 - Digital Media
Wordcamp Chicago 2010 - Digital Media
Jim Turner
 
Internet Marketing Presentation
Internet Marketing PresentationInternet Marketing Presentation
Internet Marketing Presentation
sdfr0024
 
How to Update Your Social Media Marketing Strategy for 2021
How to Update Your Social Media Marketing Strategy for 2021How to Update Your Social Media Marketing Strategy for 2021
How to Update Your Social Media Marketing Strategy for 2021
Julia Campbell
 
Facebook & Twitter for Business
Facebook & Twitter for BusinessFacebook & Twitter for Business
Facebook & Twitter for Business
Dana Jones
 
Social media election 2014 india
Social media election 2014 indiaSocial media election 2014 india
Social media election 2014 india
adverteaze.com
 

What's hot (11)

Using Social Media to Market Apartments
Using Social Media to Market ApartmentsUsing Social Media to Market Apartments
Using Social Media to Market Apartments
 
Social media generic ppt.by Awaaz India Media Pvt. Ltd. Hari Trivedi
Social media generic ppt.by Awaaz India Media Pvt. Ltd. Hari TrivediSocial media generic ppt.by Awaaz India Media Pvt. Ltd. Hari Trivedi
Social media generic ppt.by Awaaz India Media Pvt. Ltd. Hari Trivedi
 
Step into Social Media Proactive West London - 3rd July 2012- final
Step into Social Media Proactive West London  - 3rd July 2012- finalStep into Social Media Proactive West London  - 3rd July 2012- final
Step into Social Media Proactive West London - 3rd July 2012- final
 
Social Media Marketing for Nonprofits
Social Media Marketing for Nonprofits Social Media Marketing for Nonprofits
Social Media Marketing for Nonprofits
 
How Nonprofits Drum Up Giving Through Social Media
How Nonprofits Drum Up Giving Through Social MediaHow Nonprofits Drum Up Giving Through Social Media
How Nonprofits Drum Up Giving Through Social Media
 
Social Media – a Corporate Love Affair or Just a Nightmare?
Social Media – a Corporate Love Affair or Just a Nightmare?Social Media – a Corporate Love Affair or Just a Nightmare?
Social Media – a Corporate Love Affair or Just a Nightmare?
 
Wordcamp Chicago 2010 - Digital Media
Wordcamp Chicago 2010 - Digital Media Wordcamp Chicago 2010 - Digital Media
Wordcamp Chicago 2010 - Digital Media
 
Internet Marketing Presentation
Internet Marketing PresentationInternet Marketing Presentation
Internet Marketing Presentation
 
How to Update Your Social Media Marketing Strategy for 2021
How to Update Your Social Media Marketing Strategy for 2021How to Update Your Social Media Marketing Strategy for 2021
How to Update Your Social Media Marketing Strategy for 2021
 
Facebook & Twitter for Business
Facebook & Twitter for BusinessFacebook & Twitter for Business
Facebook & Twitter for Business
 
Social media election 2014 india
Social media election 2014 indiaSocial media election 2014 india
Social media election 2014 india
 

Viewers also liked

6 Interesting Facts About LinkedIn
6 Interesting Facts About LinkedIn6 Interesting Facts About LinkedIn
6 Interesting Facts About LinkedIn
Brenda Meller
 
Pinterest overview - social samosa
Pinterest   overview - social samosaPinterest   overview - social samosa
Pinterest overview - social samosa
Social Samosa
 
Pinterest ppt
Pinterest pptPinterest ppt
Pinterest ppt
Mit Shah
 
Pinterest powerpoint
Pinterest powerpointPinterest powerpoint
Pinterest powerpoint
taylorlynnn
 
Pinterest Presentation
Pinterest PresentationPinterest Presentation
Pinterest Presentation
tlmueller
 
Storytelling for Startups - AIRBNB use case, the "king of storytelling"
Storytelling for Startups - AIRBNB use case, the "king of storytelling"Storytelling for Startups - AIRBNB use case, the "king of storytelling"
Storytelling for Startups - AIRBNB use case, the "king of storytelling"
LoudStory
 
15 Tips for Compelling Company Updates on LinkedIn
15 Tips for Compelling Company Updates on LinkedIn15 Tips for Compelling Company Updates on LinkedIn
15 Tips for Compelling Company Updates on LinkedIn
LinkedIn
 

Viewers also liked (8)

6 Interesting Facts About LinkedIn
6 Interesting Facts About LinkedIn6 Interesting Facts About LinkedIn
6 Interesting Facts About LinkedIn
 
Ppt on pinterest
Ppt on pinterestPpt on pinterest
Ppt on pinterest
 
Pinterest overview - social samosa
Pinterest   overview - social samosaPinterest   overview - social samosa
Pinterest overview - social samosa
 
Pinterest ppt
Pinterest pptPinterest ppt
Pinterest ppt
 
Pinterest powerpoint
Pinterest powerpointPinterest powerpoint
Pinterest powerpoint
 
Pinterest Presentation
Pinterest PresentationPinterest Presentation
Pinterest Presentation
 
Storytelling for Startups - AIRBNB use case, the "king of storytelling"
Storytelling for Startups - AIRBNB use case, the "king of storytelling"Storytelling for Startups - AIRBNB use case, the "king of storytelling"
Storytelling for Startups - AIRBNB use case, the "king of storytelling"
 
15 Tips for Compelling Company Updates on LinkedIn
15 Tips for Compelling Company Updates on LinkedIn15 Tips for Compelling Company Updates on LinkedIn
15 Tips for Compelling Company Updates on LinkedIn
 

Similar to Social media marketing & communication pinterest-

Social media 101seminar and more
Social media 101seminar and moreSocial media 101seminar and more
Social media 101seminar and more
Natasha Marquez
 
Social Media 101: Get Connected, Get Focused and Get Noticed!
Social Media 101: Get Connected, Get Focused and Get Noticed! Social Media 101: Get Connected, Get Focused and Get Noticed!
Social Media 101: Get Connected, Get Focused and Get Noticed!
Holly A. Fisher
 
Pinterest MKTG465
Pinterest MKTG465Pinterest MKTG465
Pinterest MKTG465
Jinfeng (Jenny) Jiao
 
Social Media Case Studies
Social Media Case StudiesSocial Media Case Studies
Social Media Case Studies
Kat Tancock
 
PTAs and Social Media
PTAs and Social MediaPTAs and Social Media
PTAs and Social Media
Evelyn McCormack
 
WWW: What Went Wrong and How To Fix It
WWW: What Went Wrong and How To Fix ItWWW: What Went Wrong and How To Fix It
WWW: What Went Wrong and How To Fix It
Ariel Publicity
 
Social Ministry
Social MinistrySocial Ministry
Social Ministry
Liz Carver
 
FACEBOOK Advertising for Small Business
FACEBOOK Advertising for Small BusinessFACEBOOK Advertising for Small Business
FACEBOOK Advertising for Small Business
Mari Connor
 
Pinterest proposal
Pinterest proposalPinterest proposal
Pinterest proposal
Malik Martin
 
Social Media For Non-Profits
Social Media For Non-ProfitsSocial Media For Non-Profits
Social Media For Non-Profits
Abbi Siler
 
Ggd sm-group-presentation-2013
Ggd sm-group-presentation-2013Ggd sm-group-presentation-2013
Ggd sm-group-presentation-2013
Pod Legal
 
Marketing with
Marketing withMarketing with
Marketing with
Benjamin Kepner
 
How Pinterest Can Work for Your Destination
How Pinterest Can Work for Your DestinationHow Pinterest Can Work for Your Destination
How Pinterest Can Work for Your Destination
Stephanie Lynch
 
#SocialSports Presentation
#SocialSports Presentation #SocialSports Presentation
#SocialSports Presentation
Michael Silver
 
Sports and Social Media: Same game; different rules
Sports and Social Media: Same game; different rulesSports and Social Media: Same game; different rules
Sports and Social Media: Same game; different rules
Michael Turley
 
Pinterest and Health Care Social Media
Pinterest and Health Care Social MediaPinterest and Health Care Social Media
Pinterest and Health Care Social Media
Farris Timimi
 
Week 2 twitter
Week 2   twitterWeek 2   twitter
Week 2 twitter
Liz Carver
 
Center for Nonprofit Excellent Workshop
Center for Nonprofit Excellent WorkshopCenter for Nonprofit Excellent Workshop
Center for Nonprofit Excellent Workshop
Beth Kanter
 
Like This. Regram That. Retweet This. Snap That.
Like This. Regram That. Retweet This. Snap That.Like This. Regram That. Retweet This. Snap That.
Like This. Regram That. Retweet This. Snap That.
Claudia Consiglieri
 
Syfab is it for me? social media may 2018
Syfab is it for me? social media may 2018Syfab is it for me? social media may 2018
Syfab is it for me? social media may 2018
Lou Mycroft
 

Similar to Social media marketing & communication pinterest- (20)

Social media 101seminar and more
Social media 101seminar and moreSocial media 101seminar and more
Social media 101seminar and more
 
Social Media 101: Get Connected, Get Focused and Get Noticed!
Social Media 101: Get Connected, Get Focused and Get Noticed! Social Media 101: Get Connected, Get Focused and Get Noticed!
Social Media 101: Get Connected, Get Focused and Get Noticed!
 
Pinterest MKTG465
Pinterest MKTG465Pinterest MKTG465
Pinterest MKTG465
 
Social Media Case Studies
Social Media Case StudiesSocial Media Case Studies
Social Media Case Studies
 
PTAs and Social Media
PTAs and Social MediaPTAs and Social Media
PTAs and Social Media
 
WWW: What Went Wrong and How To Fix It
WWW: What Went Wrong and How To Fix ItWWW: What Went Wrong and How To Fix It
WWW: What Went Wrong and How To Fix It
 
Social Ministry
Social MinistrySocial Ministry
Social Ministry
 
FACEBOOK Advertising for Small Business
FACEBOOK Advertising for Small BusinessFACEBOOK Advertising for Small Business
FACEBOOK Advertising for Small Business
 
Pinterest proposal
Pinterest proposalPinterest proposal
Pinterest proposal
 
Social Media For Non-Profits
Social Media For Non-ProfitsSocial Media For Non-Profits
Social Media For Non-Profits
 
Ggd sm-group-presentation-2013
Ggd sm-group-presentation-2013Ggd sm-group-presentation-2013
Ggd sm-group-presentation-2013
 
Marketing with
Marketing withMarketing with
Marketing with
 
How Pinterest Can Work for Your Destination
How Pinterest Can Work for Your DestinationHow Pinterest Can Work for Your Destination
How Pinterest Can Work for Your Destination
 
#SocialSports Presentation
#SocialSports Presentation #SocialSports Presentation
#SocialSports Presentation
 
Sports and Social Media: Same game; different rules
Sports and Social Media: Same game; different rulesSports and Social Media: Same game; different rules
Sports and Social Media: Same game; different rules
 
Pinterest and Health Care Social Media
Pinterest and Health Care Social MediaPinterest and Health Care Social Media
Pinterest and Health Care Social Media
 
Week 2 twitter
Week 2   twitterWeek 2   twitter
Week 2 twitter
 
Center for Nonprofit Excellent Workshop
Center for Nonprofit Excellent WorkshopCenter for Nonprofit Excellent Workshop
Center for Nonprofit Excellent Workshop
 
Like This. Regram That. Retweet This. Snap That.
Like This. Regram That. Retweet This. Snap That.Like This. Regram That. Retweet This. Snap That.
Like This. Regram That. Retweet This. Snap That.
 
Syfab is it for me? social media may 2018
Syfab is it for me? social media may 2018Syfab is it for me? social media may 2018
Syfab is it for me? social media may 2018
 

Recently uploaded

Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
Tatiana Kojar
 
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024
Jason Packer
 
Recommendation System using RAG Architecture
Recommendation System using RAG ArchitectureRecommendation System using RAG Architecture
Recommendation System using RAG Architecture
fredae14
 
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdfMonitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Tosin Akinosho
 
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxOcean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
SitimaJohn
 
Artificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopmentArtificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopment
Octavian Nadolu
 
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptxChoosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
Brandon Minnick, MBA
 
Webinar: Designing a schema for a Data Warehouse
Webinar: Designing a schema for a Data WarehouseWebinar: Designing a schema for a Data Warehouse
Webinar: Designing a schema for a Data Warehouse
Federico Razzoli
 
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and MilvusBuilding Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
Zilliz
 
Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
Jakub Marek
 
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup SlidesProgramming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
Zilliz
 
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceAI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
IndexBug
 
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracyGraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
Tomaz Bratanic
 
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
MichaelKnudsen27
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
akankshawande
 
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc
 
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Speck&Tech
 
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Jeffrey Haguewood
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
Quotidiano Piemontese
 
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
DianaGray10
 

Recently uploaded (20)

Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
 
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024
 
Recommendation System using RAG Architecture
Recommendation System using RAG ArchitectureRecommendation System using RAG Architecture
Recommendation System using RAG Architecture
 
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdfMonitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
 
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxOcean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
 
Artificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopmentArtificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopment
 
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptxChoosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
 
Webinar: Designing a schema for a Data Warehouse
Webinar: Designing a schema for a Data WarehouseWebinar: Designing a schema for a Data Warehouse
Webinar: Designing a schema for a Data Warehouse
 
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and MilvusBuilding Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
 
Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
 
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup SlidesProgramming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
 
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceAI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
 
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracyGraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
 
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
 
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy Survey
 
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
 
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
 
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
 

Social media marketing & communication pinterest-

  • 1. Pinterest Social Media Marketing & Communication Mai Hayashi
  • 2. What is Pinterest?  History -Developed and started a closed beta version in December 2009 (Invitation-only site) -Launched in March 2010 -Founders -Ben Silbermann, Paul Sciarra, and Evan Sharp
  • 3. "Pinterest is a virtual pinboard, Pinterest allows you to organize and share all the beautiful things you find on the web. You can browse pinboards created by other people to discover new things and get inspiration and get inspiration from people who share your interest "
  • 4. What is Pinterest Cont’d  Summary -10.4 million registered users -Choose a connection with either facebook or Twitter -retaining and engaging users as much as two to three times as efficiently as Twitter was at a similar time in history
  • 5. How to Enjoy Pinterest  “Pin it!” -drag or add it to the bookmark bar http://www.youtube.com/watch?v=gR wy0mOAJ7U -Smart phone
  • 6. How to Enjoy Pinterest Cont’d Create your own pinboard! -Erikka Sue http://pinterest.com/er1kka/
  • 7. Fun Facts about Pinterest (Statistics) US -97% of Pinterest users are women -age 25-34 are the biggest demographic -Top interests on Pinterest: crafts, gifts, hobbies/leisure, interior design, fashion designers/collections
  • 8. UK -the majority of Pinterest is male, and the ratio is 55(male) to 45(female). -Top interests on Pinterest: venture capital, blogging resources, crafts, Web stats/analytics, SEO/marketing
  • 9. Fun Facts Cont’d  More than one-fifth of Facebook-connected users are on Pinterest daily (which represents more than 2,000,000 members).  Top areas of the country for Pinterest users: East South Central (Mississippi, Alabama, Kentucky, Tennessee) and West North Central (Minnesota, Iowa, Missouri, Nebraska, South Dakota and North Dakota)
  • 10. Fun Facts Cont’d  The average Pinterest user spends 98 minutes per month on the site, compared to 2.5 hours on Tumblr, and 7 hours on Facebook  Daily Pinterest users have increased by more than 145 percent since the beginning of 2012
  • 11. Top Corporate Companies  Real Simple (34,517 followers),  HGTV (17,824 followers),  Nordstrom (9,886 followers),  Whole Foods (14,217 followers),  Better Homes and Gardens (15,127 followers),  Kate Spade (16,371 followers),  Etsy (53,784 followers)
  • 12. Sports Teams  Boston Red Sox http://pinterest.com/bostonredsox/  Boston Celtics http://pinterest.com/bostonceltics17/ -Engaging with their fans and promoting their gears.
  • 13. ESPN  ESPN PR http://pinterest.com/espnpr/  NBA on ESPN http://pinterest.com/nbaonespn/
  • 14. College  NYU http://pinterest.com/srcnyu/  USC http://pinterest.com/uscbookstores/?d  University of Mount Union http://pinterest.com/purpleraiders/
  • 15. More About Pinterest  Vimeo http://vimeo.com/ - “Pin It!” bookmarklet now supports videos from Vimeo ・Make the brands look more professional
  • 16. Suggestions  Engagement and embracement are still necessary. The number of “Pin it!” gauges your passion to tap into the groundswell.  Pinterest is growing and getting bigger and bigger, but consider if you really need to launch your own account  Be strategic.
  • 17. References  Vimeo http://www.prnewsonline.com/watercooler/Pinterest- Adds-Vimeo-Integration_16297.html  Why Pinterest is 2012's hottest website http://www.cnn.com/2012/02/06/tech/web/pinterest- website-cashmore/index.html  7 ways to use Pinterest to promote your business http://www.prdaily.com/Main/Articles/10760.aspx  17 Pinterest stats to show your boss or client http://www.prdaily.com/Main/Articles/10905.aspx  7 ways Pinterest can boost your SEO http://www.prdaily.com/Main/Articles/10896.aspx