Pinterest is a social media platform launched in 2010 that allows users to create and share pinboards of visual content they find interesting. It has over 10 million registered users, most of whom are women ages 25-34 interested in crafts, gifts, and design. Popular brands and organizations use Pinterest to engage with fans by curating pinboards of related images and videos. While mainly used for inspiration and entertainment, Pinterest can also help promote businesses when used strategically.