The document proposes using Pinterest to expand the brand of the New York Mets baseball team and increase fan engagement. It recommends creating separate Pinterest accounts targeting male and female demographics. The male-focused account would feature boards such as "Mets Man Caves" and "Classic Mets Moments" while the female-focused "Mrs. Mets" account would have boards like "Attractive Mets Players" and "Mets Wedding Ideas." Goals for the accounts include increasing followers, pins, and driving ticket/merchandise sales through contests and exclusive content reveals.

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Team 3 Pinterest Proposal
Malik Martin, Bria Greenwood, Emily Edick, Romaine Allison, Jacqueline Ezeani, John
Sheehan and Kambry Wynn

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Introduction:
What is Pinterest?
In terms of social media, Pinterest is the new kid on the block. Pinterest has been
around for five years now, but people are just starting to jump on board. More and more
sports teams are starting to join Pinterest as well. Pinterest is a social media platform
that operates like a virtual scrapbook. Pinterest users are able to create theme based
boards and pin different pictures, stories, and videos found on the internet. It’s a way for
users to plan their lives, as well as show off their passion, personality, creativity, and
interest. It’s a fun way to express yourself. Users can also pin and repin things to their
board that captured their attention. Pinterest is recognized as the fastest growing social
platform of all times. As of November 2013, Pinterest had over 53 million active users.
In 2014, the growth of Pinterest active users grew to 97%. There is an upward trend in
the growth and popularity of Pinterest.
Goal:
Using Pinterest, we want to expand the Mets brand and increase fan
engagement among Mets fans. We’re hoping to attract both male and female
demographic. However, it’s not enough just to follow the Mets on Pinterest. We want
fans to purchase tickets and buy merchandise off of the Pinterest account.
Objectives:
 Increase fan engagement.
 Make men feel more comfortable using Pinterest.

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 Eliminate the stigmas associated with Pinterest
Target Audience
 Women over the age of 35 with children.
 Men over the age of 35 who are Mets Fan
 Adolescence between ages 18-25
 Die-hard Mets Fans
Pinteresting Facts about Pinterest
One of the many great things about Pinterest is that 80% of its active users are
females. This is great way to appeal to the female demographics, which makes 80% of
household purchasing decisions. Even though, Pinterest is skewed toward women, it
can also be marketed towards men as well. In 2013, males using Pinterest was only
8%. That number grew to 13% in 2014. Another great thing about Pinterest is that you
can link your other social media profiles to your Pinterest page. Sports teams can also
link their team website on Pinterest, in order to entice fans to make purchases. This is
an excellent way to drive traffic back to your website.
How are Sports teams using Pinterest?
Pinterest offers sports teams another unique opportunity to build their brand and
connect with their fan base. What separate Pinterest from other social media platforms
is that its users are more engage in their own interest, rather than status updates about
what someone is doing. Pinterest is a community which groups people together that

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have the same interest. Pinterest users are also more like to associate themselves with
a brand on Pinterest than any other social media platform.
Sport teams are using Pinterest to showcase content, sell team related
merchandise, display the history of the team, and provide behind the scenes access
within the organizations. For example, the Seattle Mariners have 36,160 followers, 127
likes, 2,194 pins, and 40 different boards on their Pinterest Page. Some of their boards
include “Art in the Park”, “Giveaways, promotions, and special events”, and “things you
can do with a baseball bat”. One of the things we liked about the Mariners Pinterest
page is the creativity involved with the name of the boards. It immediately captures your
attention and makes you want follow this team on Pinterest, even if you’re not a fan of
the team. This is a very successful Pinterest page that the New York Mets can follow.
Another successful sport team with a Pinterest page is Liverpool FC. They
current have 1,174,540 followers, 1,589 pins, and 91 boards. Some of their boards
include: “FC Fan Art”, “Famous celebrity LFC Fans”, and “LFC: The Greatest Fans in
the world.” This Pinterest page is well organized and it has a variety of different
categories to choose from. LFC Pinterest page is a long term goal that the Mets can
shoot for.
Mets Pinterest Account
The New York Mets currently have 3,023 followers, 427 pins, and 24 boards on
their Pinterest page. These numbers are respectable for an MLB team, but were looking
to increase those numbers. At the end of the 2015 MLB season we want 40 boards, 500
pins, and 5,000 followers on the Mets Pinterest. However, we also want Met fans to

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purchase merchandise and tickets off of the Mets Pinterest account. These numbers
are very realistic with the strategy we have in place.
The Master Plan
Our goal is to attract both a male and female demographic. We feel that the best
way to accomplish this goal is to create two separate Pinterest accounts. One for the
New York Mets organization, which will target more of a male demographic, and a Mrs.
Met Pinterest account, that will target the female demographic. The reason why we
have choosen to do separate accounts is because men and women have different
interest and use Pinterest for different reasons. Women use Pinterest for cooking
recipes, fashion, and planning weddings. Men use Pinterest for sports, technology, cars,
and men’s fashion. Fashion is a common interest which both men and women share,
therefore that will be a category on both pages. We also want to rename some of the
boards already on the Mets Pinterest Page. The more creativity involved with the name
of the boards, the more people will want to follow that particular team.
Special Contest
We’re also planning to have a Mrs. Met Pinterest contest. You have to create a
board that describes a perfect Mets game. The winner of this contest will get a pair of
free tickets and a 20% discount in the team store. Another strategy, we came up with is
to reveal something exclusive to fans on Pinterest. The Seattle Seahawks revealed their
2012-2013 uniforms on Pinterest. If the Mets design some new uniforms they can

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create a board on Pinterest displaying it to the fans. This is a great way to get fans
engaged and garner their opinions about the new uniforms.
Boards for the Men’s Page
 Mets man caves
 Classic met Moments
 Mets Tattoo ideas
 Mets Legends
 1969 World Series
 Shea Stadium
 NY Swag
 Beer/game day food
 Mets in the community
 Mets Stats
 Behind the scenes access
 Mets watches
 Mets players on twitter
 A day in the life of Mets players
 2015 tickets, promotions, and giveaways.
 Spring Training
 Opening Day
 NY Baseball

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Boards for the women’s page
 Attractive Met Players
 Fashion packages
 Healthier alternatives to ballpark food
 Health, wellness, and beauty
 Mets decorations
 Mets Mother’s Day
 Mets Makeup
 Mets wedding ideas
 Mets jewelry
 Mets accessories
 Mets Models
Creative new Boards
 Mr. Wright (women who found there soul mate.
 NY State of mind
 #WerenottheYankees
 #Thisisouryear
 Jumping the broom with Jacob DeGrom
 HarveyMaina (All things Matt Harvey)
 HallofFans (Most active fans on social media will get inducted into the
HOF)
 Zack’s snack pack (Zach Wheeler)

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 Find your niche with John Niese
Benefits
One of the benefits associated with our Pinterest Proposal is that it reaches a
broad range of demographics. We’re targeting men, women, and young adults who are
Mets fans. By having two separate Pinterest accounts were able to appeal to more than
one demographic at a time. We want men to feel comfortable about being on Pinterest,
seeing that it caters more toward women. Another benefit about our proposal is that it
has something for everyone. When you go on the Mets new Pinterest page, we
guarantee you’re going to be blown away. We want the Mets to have the best Pinterest
account in the entire MLB.
Conclusion
Pinterest is a new and innovative way for sport teams to build their brand as well
as connect with their diverse fan base. It a great way for sport teams to market their
organization, sell merchandise, and develop personal relationship with their consumers.
Being able to develop a personal relationship and have an emotional connection with
your consumers is valuable to the overall success of your brand. Some of the benefits
of using Pinterest include: drive traffic back to your site, drive sales, connect with
different markets, appeal to several demographics, and bring the personality of your
brand to life. Pinterest is a social media phenomenon that continues to grow and attract
new users every day. Our goals for this proposal is to expand the Mets brand, increase
fan engagement, appeal to multiple demographics, and reach new markets. Pinterest is

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built around a community of people who share common interest and likes, and we want
all Mets fan to be part of this community. Mets fan have one thing in common, they all
love the New York Mets.
“Pinning=Winning”

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References
Dougherty, J. ( January 2015). 25 Pinterest Stats, Facts, & PR Best
Practices.
Retrieved from Cision. http://www.cision.com/us/2015/01/25-pinterest-
facts-and-pr-best-practices/
Hambrick, M, Kang, S. (2014). Pin It: Exploring How Professional Sport
Organizations Use Pinterest as a Communication and Relationship
Marketing Tool. Communication & Sport I-24
Laird, S. (February 2012). Pinsanity: How Sport Teams are winning on
Pinterest.
Retrieved from Mashable. http://mashable.com/2012/02/24/pinterest-
sports/