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Marketing your youtube channel 
In this file, you can ref free useful materials about marketing your 
youtube channel and other materials for video marketing such as video 
marketing tips, video marketing tools, video marketing sites. 
If you need top free materials below, please visit: 
videomarketingaz.com 
· Top 21 tips for video marketing 
· Top 31 sites to upload your videos 
· Top free 7 tools for video marketing 
I. Video marketing content for you! 
Do you post videos on YouTube? 
Are you looking for ways to increase your traffic and subscribers? 
To explore how to grow your YouTube audience, I interview Steve 
Dotto for this episode of the Social Media Marketing podcast. 
Video marketing. Free pdf download examples Page 1
More About This Show 
The Social Media Marketing podcast is a show from Social Media 
Examiner. 
It’s designed to help busy marketers and business owners discover what 
works with social media marketing. 
The show format is on-demand talk radio (also known as podcasting). 
In this episode, I interview Steve Dotto, who produces Dotto Tech, a 
YouTube show designed to help you “discover your inner geek,” by 
focusing on productivity, apps and more. In his former life, Steve hosted 
Canada’s largest syndicated technology show of the same name where 
he entertained and informed millions of Canadians on all things tech. 
Steve’s also been involved with theater and comedy at Second City. 
Steve shares how he transitioned from hosting a tech TV show to a 
popular YouTube channel. 
You’ll discover how to grow your YouTube channel. 
Share your feedback, read the show notes and get the links mentioned in 
this episode below! 
Video marketing. Free pdf download examples Page 2
Listen Now 
Podcast: Play in new window | Download | Embed 
You can also subscribe 
via iTunes, RSS, Stitcher, SoundCloud or Blackberry. 
Here are some of the things you’ll discover in this show: 
YouTube Growth 
How Steve transitioned from television to new media 
For 15 years, Steve had a popular TV series in Canada that focused on 
tech. According to Steve, toward the end of the run, the Internet was 
becoming more relevant and the show was becoming less relevant. So 
about four years ago, he pulled the plug on the TV show and then took 
some time to figure out his next step. 
He started to teach, dabbled on YouTube and did a radio show. Then at a 
conference two years ago in Victoria, he met Mari Smith, who 
introduced him to the world of Internet marketing and showed him how 
to build a community. 
Video marketing. Free pdf download examples Page 3
Steve Dotto started focusing on his YouTube channel about a year ago. 
Steve took her advice and added his own approach. About a year ago, he 
really started focusing on YouTube. 
Listen to the show to hear how last year’s YouTube/Google+ changes 
were key for community development. 
Steve’s show format 
Steve’s how-to series shows his viewers how to use tech tools—from 
Google functions to iPhone apps—more effectively. Steve says if you 
watch an episode and say, “I didn’t know I could do that,” “I’d like to do 
that” or “I should be doing that,” then he’s done his job. 
Most of Steve’s videos are between 5 and 12 minutes long, which is a 
little long by conventional YouTube wisdom. His goal is to take on a 
topic and teach his viewers something they probably didn’t 
know. Bottom line, he explains, is edutainment value. 
Listen to the show to hear an example of something Steve teaches during 
an episode. 
Video marketing. Free pdf download examples Page 4
Why you should start a YouTube show 
Steve feels that for many different topics it’s easier to convey a concept 
with inflection through video than on other platforms. 
It’s also a relaxing environment to browse through and discover 
information. Steve says most people will binge-watch YouTube. They’ll 
watch several videos in a row on the same topic to learn something. 
A video is easier to follow than a blog, it’s more engaging than a podcast 
and you can bring all of the media types together, Steve believes. 
Listen to the show to discover how Steve feels about writing. 
What tech Steve uses for his show and why 
Steve sets his broadcasts up as screencasts, but uses an app so viewers 
can also see his face as he explains the tech. 
The why: Content creates a connection between the presenter and 
viewer. Whether it’s a blog, podcast or YouTube video, there is an 
intimate relationship between you, the speaker, and the audience. With 
the vastness of the Internet, Steve believes we often lose that personal 
engagement that happens when someone consumes our content. So we 
need to make every effort to develop that relationship. 
The how: Steve did more than 300 episodes of television shows 
featuring demos, so he came to the process with a lot of experience. This 
what he uses for his video setup: 
 Mac computer 
 Good-quality webcam (Logitech c930e webcam), along with 
the Webcam Settings app 
 A lighting kit (CowboyStudio lighting kit), along with F.lux 
software to change screen colors 
 ScreenFlow app for screencasting 
 Chromakey Green Screen backdrop 
Video marketing. Free pdf download examples Page 5
Steve uses ScreenFlow to edit his videos. 
The final piece of tech is a really good-quality audio setup. People will 
watch bad video with good audio, but they will not listen to good video 
with bad audio, Steve explains. 
Listen to the show to discover how Steve adjusts the camera, lighting 
and audio settings for his videos. 
What Steve thinks about viral videos 
Since we hear success stories of viral video hits, people think the 
only path to success on YouTube is quick, massive growth. That’s not 
true, Steve says. YouTube is like any social network. Apply the basics of 
social networking to YouTube, develop your audience and give it a try. 
Listen to the show to find out why consistency is the key to success. 
How YouTube subscribers and recommendations help your 
business 
Steve decided to grow his YouTube channel during summer 2013, and 
made a commitment to publish at least one new piece of content each 
week (he has since increased it to two). The goal wasn’t to grow the 
channel; it was to see if he could build a business or livelihood with 
YouTube as his primary channel. 
Video marketing. Free pdf download examples Page 6
Getting a YouTube subscriber is no different than getting a Facebook 
fan, Steve explains. When you post a new video, your subscribers will 
get a notification (although how they get that notification depends on 
their settings). Having a reasonable number of subscribers gives you 
social proof that you’re a player in your area of expertise. 
In 2 weeks, this video generated 5,719 views and 138 up votes. 
The main bonus: When you have subscribers, it creates a bit of 
momentum off the top when you post a new video. You’ll automatically 
get a certain number of plays in the first 24 hours, which is crucial 
for YouTube’s search engine. (It’s the second largest search engine in 
the world.) The key is getting your videos recommended when people 
are watching other videos. 
Steve’s channel began gaining ground when his videos started getting 
recommended, as people searched for keywords in videos he produced. 
Listen to the show to discover what percentage of views Steve gets from 
his videos being recommended. 
Video marketing. Free pdf download examples Page 7
Steve’s quest for 100,000 subscribers 
When he really started to develop his channel in September 2013, Steve 
had 4,000 or 5,000 subscribers. His first goal was to be at 10,000 
subscribers by the end of 2013, and he hit it on December 29. He is 
currently at 40,000 and intends to pass 50,000 subscribers this year. 
At this level, he’s getting good traction. Steve just finished launching his 
first successful online course on Evernote. He did a product launch with 
a webinar and got a reasonable amount of sales from it. And a big part of 
the support came from that YouTube community he developed. 
For Steve, there’s little money to be made in advertising on YouTube. 
With 40,000 subscribers and around 180,000 views per month (which is 
just over 1 million minutes per month), Steve makes a little over $1,000 
a month off AdSense. However, there are other revenue options like 
promoting products as mentioned above. 
Video marketing. Free pdf download examples Page 8
There’s also a crowd funding website called Patreon, where people can 
ask their community to support them financially. Steve uses Patreon and 
gives incentives to viewers who contribute. This model also works for 
podcasters. 
Steve says the biggest difference between YouTube and network 
television is that when he was on TV, he never knew who his audience 
was, they just knew him. Now he knows his audience too. It’s smaller, 
shares Steve, but the members are his friends. 
Listen to the show to discover how Steve publishes and cross-promotes 
his videos. 
Hear how to grow your YouTube channel. 
Discovery of the Week 
Are you familiar with Skitch? Skitch is a cool screen capture and 
annotation application that you can use on your desktop or mobile 
device. It’s part of Evernote, and you can use it on Mac, Windows, 
Android or iPhone devices. 
Video marketing. Free pdf download examples Page 9
Skitch lets you easily and quickly annote and markup images. 
Take a photo or a screen capture, and then use Skitch to call attention to 
something on it by drawing arrows or adding text on top of that picture. 
Use these images for a blog post or a social media update. The best part 
is that it’s integrated with Evernote, so your image will be available 
anywhere the program’s installed. Check out Steve Dotto’s review of 
Skitch. 
Listen to the show to learn more and let us know how Skitch works for 
you. 
Other Show Mentions 
Today’s show is sponsored 
by Social Media Success Summit 2014. 
This is our largest online event. It’s completely online, so no travel 
involved. There will be three sessions each day spread over an entire 
month. Each day has a theme, like deep dives into Google+, Facebook, 
LinkedIn and Twitter marketing. 
Video marketing. Free pdf download examples Page 10
To help you do everything you could be doing with your social media 
marketing, we have some spectacular sessions lined up. 
We have more than 3,000 attendees from all over the world, from 
solopreneurs to some of the biggest brands in the world. Do you want to 
figure out how to best use YouTube, blogging, podcasting, Facebook, 
Pinterest, Google+, Instagram or any of the major social networks? Are 
you ready to take your social media efforts to the next level? Join us 
from the comfort of your home or office. 
Our 45 Social Media Success Summit speakers include Jay Baer, Mari 
Smith, Mark Schaefer, Amy Porterfield, Bryan Kramer, Nichole Kelly, 
Pat Flynn, Lee Odden, Joe Pulizzi, Kim Garst, Martin Shervington, Neal 
Schaffer, Viveka von Rosen, Gideon Shalwick, Stanford Smith, Cliff 
Ravenscraft, John Lee Dumas, Sue B. Zimmerman, Andrea Vahl and 
Todd Wheatland. 
If you want to learn more, visit here where you can check out all of the 
speakers and the agenda. Make sure you grab your ticket before the price 
goes up. We’ve got a lot of earlybird sales going on right now. 
Key takeaways mentioned in this episode: 
 Check out Dotto Tech and sign up for the newsletter. 
 Learn about Steve’s courses: Evernote Made Easy and 3 Steps to 
Inbox Zero. 
 Watch Steve’s videos on YouTube. 
 Follow Dotto Tech on Facebook, Twitter and Google+. 
 Listen to the Geek Life with Steve Dotto podcast. 
 Learn about the funding platform Patreon. 
 Check out items for your home video studio: Logitech c930e 
webcam, Webcam Settings app, CowboyStudio lighting kit, F.lux 
software, ScreenFlow and Chromakey Green Screen backdrop. 
 Explore Skitch to add notes or emphasis to your photos. 
 Learn more about Social Media Success Summit 2014. 
Help Us Spread the Word! 
Video marketing. Free pdf download examples Page 11
Please let your Twitter followers know about this podcast. Simply click 
here now to post a tweet. 
If you enjoyed this episode of the Social Media Marketing podcast, 
please head over to iTunes, leave a rating, write a review and 
subscribe. And if you listen on Stitcher, please click here to rate and 
review this show. 
Ways to subscribe to the Social Media Marketing podcast: 
 Click here to subscribe via iTunes. 
 Click here to subscribe via RSS (non-iTunes feed). 
 You can also subscribe via Stitcher, SoundCloud and Blackberry. 
What do you think? Do you post videos? How do you interact with 
your subscribers? What sorts of tools and equipment do you 
use/recommend? Please leave your comments below. 
II. Video marketing tips 
#1: Make your title count 
Just like a headline to a blog post, 
video titles can pull powerful 
traffic. There are two main reasons 
why the title is so important. One, 
a great title can instantly grab a 
viewer’s attention. 
Two, when you use the appropriate keywords in your title, you are more 
likely to show up on search engines when people are searching for your 
topic. And remember Google owns YouTube, so there’s a story 
connection between video and searching. 
#2: Provide excellent content 
Take some time to think about your ideal viewer. What do you know 
that they’ll find valuable? What can you teach them? “How-to” videos 
Video marketing. Free pdf download examples Page 12
are extremely successful because not only do they offer great value to 
your viewer, but also you’re able to showcase your knowledge and skill, 
thus positioning yourself as an expert. This is key as you continue to 
grow your brand. 
#3: Include your URL in your video 
When you edit your video, take advantage of the different editing 
features. One easy feature is to add a text box to your video. This is 
where you can display your website address and it’s a great way to get 
exposure. 
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she 
used a text box in her video to display key information, including her 
website URL at the end of her video. Smart move! 
#4: Take advantage of video’s branding opportunities 
For branding purposes, have your company logo displayed prominently 
somewhere on the screen. You can do this at all times, or during key 
times in your video. 
In the image below, notice how the company logo is displayed in the 
upper-left corner. You can display your logo throughout your video or 
only at key times. 
#5: Always provide an HTML link 
When you post on YouTube, you have the option to write a short 
description of your video. Always start with the link you want to drive 
your viewers to so you don’t miss this key opportunity. 
Video marketing. Free pdf download examples Page 13
Here’s a snapshot of the description boxes from one of my YouTube 
videos. Notice the placement of my website URL (it’s the first thing 
you want to put in the box!) and the keywords I used in my title as well 
as the description. 
#6: Go beyond YouTube 
Most people post their videos on YouTube. In addition to this, make 
sure to always embed your video on your own website. This will 
increase the amount of time people spend on your website and help grow 
a captive audience. 
Also, Google’s algorithms consider how many times a video is viewed, 
and embedded video views you receive get added to the ‘views’ tally on 
YouTube. This is important for showing up in Google search results! 
Video marketing. Free pdf download examples Page 14

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Marketing your youtube channel

  • 1. Marketing your youtube channel In this file, you can ref free useful materials about marketing your youtube channel and other materials for video marketing such as video marketing tips, video marketing tools, video marketing sites. If you need top free materials below, please visit: videomarketingaz.com · Top 21 tips for video marketing · Top 31 sites to upload your videos · Top free 7 tools for video marketing I. Video marketing content for you! Do you post videos on YouTube? Are you looking for ways to increase your traffic and subscribers? To explore how to grow your YouTube audience, I interview Steve Dotto for this episode of the Social Media Marketing podcast. Video marketing. Free pdf download examples Page 1
  • 2. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Steve Dotto, who produces Dotto Tech, a YouTube show designed to help you “discover your inner geek,” by focusing on productivity, apps and more. In his former life, Steve hosted Canada’s largest syndicated technology show of the same name where he entertained and informed millions of Canadians on all things tech. Steve’s also been involved with theater and comedy at Second City. Steve shares how he transitioned from hosting a tech TV show to a popular YouTube channel. You’ll discover how to grow your YouTube channel. Share your feedback, read the show notes and get the links mentioned in this episode below! Video marketing. Free pdf download examples Page 2
  • 3. Listen Now Podcast: Play in new window | Download | Embed You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. Here are some of the things you’ll discover in this show: YouTube Growth How Steve transitioned from television to new media For 15 years, Steve had a popular TV series in Canada that focused on tech. According to Steve, toward the end of the run, the Internet was becoming more relevant and the show was becoming less relevant. So about four years ago, he pulled the plug on the TV show and then took some time to figure out his next step. He started to teach, dabbled on YouTube and did a radio show. Then at a conference two years ago in Victoria, he met Mari Smith, who introduced him to the world of Internet marketing and showed him how to build a community. Video marketing. Free pdf download examples Page 3
  • 4. Steve Dotto started focusing on his YouTube channel about a year ago. Steve took her advice and added his own approach. About a year ago, he really started focusing on YouTube. Listen to the show to hear how last year’s YouTube/Google+ changes were key for community development. Steve’s show format Steve’s how-to series shows his viewers how to use tech tools—from Google functions to iPhone apps—more effectively. Steve says if you watch an episode and say, “I didn’t know I could do that,” “I’d like to do that” or “I should be doing that,” then he’s done his job. Most of Steve’s videos are between 5 and 12 minutes long, which is a little long by conventional YouTube wisdom. His goal is to take on a topic and teach his viewers something they probably didn’t know. Bottom line, he explains, is edutainment value. Listen to the show to hear an example of something Steve teaches during an episode. Video marketing. Free pdf download examples Page 4
  • 5. Why you should start a YouTube show Steve feels that for many different topics it’s easier to convey a concept with inflection through video than on other platforms. It’s also a relaxing environment to browse through and discover information. Steve says most people will binge-watch YouTube. They’ll watch several videos in a row on the same topic to learn something. A video is easier to follow than a blog, it’s more engaging than a podcast and you can bring all of the media types together, Steve believes. Listen to the show to discover how Steve feels about writing. What tech Steve uses for his show and why Steve sets his broadcasts up as screencasts, but uses an app so viewers can also see his face as he explains the tech. The why: Content creates a connection between the presenter and viewer. Whether it’s a blog, podcast or YouTube video, there is an intimate relationship between you, the speaker, and the audience. With the vastness of the Internet, Steve believes we often lose that personal engagement that happens when someone consumes our content. So we need to make every effort to develop that relationship. The how: Steve did more than 300 episodes of television shows featuring demos, so he came to the process with a lot of experience. This what he uses for his video setup:  Mac computer  Good-quality webcam (Logitech c930e webcam), along with the Webcam Settings app  A lighting kit (CowboyStudio lighting kit), along with F.lux software to change screen colors  ScreenFlow app for screencasting  Chromakey Green Screen backdrop Video marketing. Free pdf download examples Page 5
  • 6. Steve uses ScreenFlow to edit his videos. The final piece of tech is a really good-quality audio setup. People will watch bad video with good audio, but they will not listen to good video with bad audio, Steve explains. Listen to the show to discover how Steve adjusts the camera, lighting and audio settings for his videos. What Steve thinks about viral videos Since we hear success stories of viral video hits, people think the only path to success on YouTube is quick, massive growth. That’s not true, Steve says. YouTube is like any social network. Apply the basics of social networking to YouTube, develop your audience and give it a try. Listen to the show to find out why consistency is the key to success. How YouTube subscribers and recommendations help your business Steve decided to grow his YouTube channel during summer 2013, and made a commitment to publish at least one new piece of content each week (he has since increased it to two). The goal wasn’t to grow the channel; it was to see if he could build a business or livelihood with YouTube as his primary channel. Video marketing. Free pdf download examples Page 6
  • 7. Getting a YouTube subscriber is no different than getting a Facebook fan, Steve explains. When you post a new video, your subscribers will get a notification (although how they get that notification depends on their settings). Having a reasonable number of subscribers gives you social proof that you’re a player in your area of expertise. In 2 weeks, this video generated 5,719 views and 138 up votes. The main bonus: When you have subscribers, it creates a bit of momentum off the top when you post a new video. You’ll automatically get a certain number of plays in the first 24 hours, which is crucial for YouTube’s search engine. (It’s the second largest search engine in the world.) The key is getting your videos recommended when people are watching other videos. Steve’s channel began gaining ground when his videos started getting recommended, as people searched for keywords in videos he produced. Listen to the show to discover what percentage of views Steve gets from his videos being recommended. Video marketing. Free pdf download examples Page 7
  • 8. Steve’s quest for 100,000 subscribers When he really started to develop his channel in September 2013, Steve had 4,000 or 5,000 subscribers. His first goal was to be at 10,000 subscribers by the end of 2013, and he hit it on December 29. He is currently at 40,000 and intends to pass 50,000 subscribers this year. At this level, he’s getting good traction. Steve just finished launching his first successful online course on Evernote. He did a product launch with a webinar and got a reasonable amount of sales from it. And a big part of the support came from that YouTube community he developed. For Steve, there’s little money to be made in advertising on YouTube. With 40,000 subscribers and around 180,000 views per month (which is just over 1 million minutes per month), Steve makes a little over $1,000 a month off AdSense. However, there are other revenue options like promoting products as mentioned above. Video marketing. Free pdf download examples Page 8
  • 9. There’s also a crowd funding website called Patreon, where people can ask their community to support them financially. Steve uses Patreon and gives incentives to viewers who contribute. This model also works for podcasters. Steve says the biggest difference between YouTube and network television is that when he was on TV, he never knew who his audience was, they just knew him. Now he knows his audience too. It’s smaller, shares Steve, but the members are his friends. Listen to the show to discover how Steve publishes and cross-promotes his videos. Hear how to grow your YouTube channel. Discovery of the Week Are you familiar with Skitch? Skitch is a cool screen capture and annotation application that you can use on your desktop or mobile device. It’s part of Evernote, and you can use it on Mac, Windows, Android or iPhone devices. Video marketing. Free pdf download examples Page 9
  • 10. Skitch lets you easily and quickly annote and markup images. Take a photo or a screen capture, and then use Skitch to call attention to something on it by drawing arrows or adding text on top of that picture. Use these images for a blog post or a social media update. The best part is that it’s integrated with Evernote, so your image will be available anywhere the program’s installed. Check out Steve Dotto’s review of Skitch. Listen to the show to learn more and let us know how Skitch works for you. Other Show Mentions Today’s show is sponsored by Social Media Success Summit 2014. This is our largest online event. It’s completely online, so no travel involved. There will be three sessions each day spread over an entire month. Each day has a theme, like deep dives into Google+, Facebook, LinkedIn and Twitter marketing. Video marketing. Free pdf download examples Page 10
  • 11. To help you do everything you could be doing with your social media marketing, we have some spectacular sessions lined up. We have more than 3,000 attendees from all over the world, from solopreneurs to some of the biggest brands in the world. Do you want to figure out how to best use YouTube, blogging, podcasting, Facebook, Pinterest, Google+, Instagram or any of the major social networks? Are you ready to take your social media efforts to the next level? Join us from the comfort of your home or office. Our 45 Social Media Success Summit speakers include Jay Baer, Mari Smith, Mark Schaefer, Amy Porterfield, Bryan Kramer, Nichole Kelly, Pat Flynn, Lee Odden, Joe Pulizzi, Kim Garst, Martin Shervington, Neal Schaffer, Viveka von Rosen, Gideon Shalwick, Stanford Smith, Cliff Ravenscraft, John Lee Dumas, Sue B. Zimmerman, Andrea Vahl and Todd Wheatland. If you want to learn more, visit here where you can check out all of the speakers and the agenda. Make sure you grab your ticket before the price goes up. We’ve got a lot of earlybird sales going on right now. Key takeaways mentioned in this episode:  Check out Dotto Tech and sign up for the newsletter.  Learn about Steve’s courses: Evernote Made Easy and 3 Steps to Inbox Zero.  Watch Steve’s videos on YouTube.  Follow Dotto Tech on Facebook, Twitter and Google+.  Listen to the Geek Life with Steve Dotto podcast.  Learn about the funding platform Patreon.  Check out items for your home video studio: Logitech c930e webcam, Webcam Settings app, CowboyStudio lighting kit, F.lux software, ScreenFlow and Chromakey Green Screen backdrop.  Explore Skitch to add notes or emphasis to your photos.  Learn more about Social Media Success Summit 2014. Help Us Spread the Word! Video marketing. Free pdf download examples Page 11
  • 12. Please let your Twitter followers know about this podcast. Simply click here now to post a tweet. If you enjoyed this episode of the Social Media Marketing podcast, please head over to iTunes, leave a rating, write a review and subscribe. And if you listen on Stitcher, please click here to rate and review this show. Ways to subscribe to the Social Media Marketing podcast:  Click here to subscribe via iTunes.  Click here to subscribe via RSS (non-iTunes feed).  You can also subscribe via Stitcher, SoundCloud and Blackberry. What do you think? Do you post videos? How do you interact with your subscribers? What sorts of tools and equipment do you use/recommend? Please leave your comments below. II. Video marketing tips #1: Make your title count Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer’s attention. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. And remember Google owns YouTube, so there’s a story connection between video and searching. #2: Provide excellent content Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them? “How-to” videos Video marketing. Free pdf download examples Page 12
  • 13. are extremely successful because not only do they offer great value to your viewer, but also you’re able to showcase your knowledge and skill, thus positioning yourself as an expert. This is key as you continue to grow your brand. #3: Include your URL in your video When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is where you can display your website address and it’s a great way to get exposure. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video. Smart move! #4: Take advantage of video’s branding opportunities For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video. In the image below, notice how the company logo is displayed in the upper-left corner. You can display your logo throughout your video or only at key times. #5: Always provide an HTML link When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity. Video marketing. Free pdf download examples Page 13
  • 14. Here’s a snapshot of the description boxes from one of my YouTube videos. Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description. #6: Go beyond YouTube Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 14