Uploaded byGnostixSocialMedia
Embracing Social with Gnostix Social Media Monitoring at Ignite Athens 2012
The document emphasizes the importance of embracing social media to enhance brand culture and community by fostering dialogue rather than broadcasting messages. It highlights the need for organizations to shift from hierarchical to horizontal relationships, utilize social media for engagement, and develop measurement strategies aligned with business objectives. Successful brands view themselves as networks that connect individuals around shared interests, enhancing collaboration and communication.
More Related Content
Similar to Embracing Social with Gnostix Social Media Monitoring at Ignite Athens 2012
Embracing Social with Gnostix Social Media Monitoring at Ignite Athens 2012
- 1. Embracing Social Roberta Gogos@rgogos www.gnostix.gr @gnostix
- 2. Welcome to therevolution!
- 3. Brands that shyaway…
- 4. Change is theonly constant "When people see things, they feel things. And when they feel things, they change."
- 5. Strategy 101: Knowthyself
- 6. Knowledge ~ Vision~ Insight Brand = Culture Brand = Community •KNOWLEDGE: Who are you? Understand your company’s DNA •VISION: What do you want to be? •INSIGHT: Who are you speaking to? What’s your audience (or market)?
- 7. Converse don’t broadcast Innew media people want and expect conversations – we must create them!
- 8. The business ofbusiness is.. S oc ia l
- 9. Corporate culture shift • Humanize the company • Information sharing & engaging to create dialogue/ conversations • From hierarchical to horizontal relationships (social media democratizes)
- 10. Moving beyond fear… ..towardsa culture of acceptance. FACT: Most organizations still fear social media
- 11.
- 12. Where to start? • Use social media to demonstrate executive support and build confidence throughout the organization. • Or start small with a narrow and specific purpose - consider a starter set of social media purposes that are magnetic to individuals to attract them into collaborative communities.
- 13. Influence on company strategy& growth • Bringing together ideas of global workforce • Productivity improvement, reducing email • Faster finding people, info, expertise • Collaborate and share information • Widening of personal networks, build professional relationships, improve own status and creating communities
- 14. The big socialexperiment Many companies are stumbling blindly into social media marketing without a measurement strategy in place.
- 15. Listening to customers “You'vegot to let the conversations happen, even if you might not like all of that conversation, it's going to happen around the water cooler anyway.” The thing is to be there when they do happen!
- 16. Revisit tradition forinnovation Organizations that develop social media measurement strategies which align key success metrics with business objectives will evolve more quickly. This requires a pragmatic strategy & measurement plan.
- 17. Social marketing analytics …isthe discipline that helps companies measure, assess & explain the performance of social media initiatives in the context of specific business objectives.
- 18. Social media isn’ta campaign But the presence of a friend amongst friends
- 19. Successful brands.. ..see themselvesas networks which can connect like-minded people around shared interests and causes
- 20. Thank you! Learnmore: gnostix.gr Email us at info@gnostix.gr Follow us @gnostix on Twitter Meet us on LinkedIn at linkedin.com/company/gnostix Visit our blog at gnostix.gr/blog Like us on Facebook at facebook.com/Gnostix
Editor's Notes
- #15 Social media measurement has helped dozens of organizations take a Methodical Pragmatic and Common Sense approach to measuring social marketing initiatives