The document summarizes a LinkedIn social selling workshop which covered:
1. Foundations of social selling and why reps lose deals by not understanding buyers or staying connected
2. How social selling utilizes social networks to build relationships and engage prospects
3. How LinkedIn Sales Navigator helps sellers expand their network and access prospects
4. Examples of successful social selling programs and best practices for implementation including creating awareness, providing education, and ensuring accountability.
5. Data showing the increases in opportunities, deal size, and ROI that social selling programs can provide.
Social Selling Index: Measure Your Social Selling & Drive More PipelineSimone Van Cleve
Join leading experts from LinkedIn to learn more about how you can socially sell on the professional network--and how you can measure your social selling prowess. Plus, learn major trends that SSI reveals about the sales profession around the globe!
Get an insider's look at how LinkedIn trains its own sales reps to approach to social selling. Dominic Archibald shares best practices from LinkedIn to help you develop your own strategy on how to better use LinkedIn for your sales teams.
Pioneering LinkedIn sales executives are changing how sales is done. Their social selling techniques are reshaping prospecting and turning the conventional sales process on its head. Hear firsthand from three of the top performing members of our sales team — salesperson to salesperson — as they reveal how they run sales at LinkedIn, the tools they use, and their top tips for success.
If you work in Sales, the challenges posed by today's informed purchaser will come as old news. But have you discovered new ways to generate demand, deliver insights and build advocacy within your prospect accounts. This presentation covers Build a network of advocacy to avoid the risk of lack of support across prospect organisations
Create a deep understanding of their customer's business in order to teach them something new
Generate new demand in a world of reluctant, risk adverse customers
Social Selling Index: Measure Your Social Selling & Drive More PipelineSimone Van Cleve
Join leading experts from LinkedIn to learn more about how you can socially sell on the professional network--and how you can measure your social selling prowess. Plus, learn major trends that SSI reveals about the sales profession around the globe!
Get an insider's look at how LinkedIn trains its own sales reps to approach to social selling. Dominic Archibald shares best practices from LinkedIn to help you develop your own strategy on how to better use LinkedIn for your sales teams.
Pioneering LinkedIn sales executives are changing how sales is done. Their social selling techniques are reshaping prospecting and turning the conventional sales process on its head. Hear firsthand from three of the top performing members of our sales team — salesperson to salesperson — as they reveal how they run sales at LinkedIn, the tools they use, and their top tips for success.
If you work in Sales, the challenges posed by today's informed purchaser will come as old news. But have you discovered new ways to generate demand, deliver insights and build advocacy within your prospect accounts. This presentation covers Build a network of advocacy to avoid the risk of lack of support across prospect organisations
Create a deep understanding of their customer's business in order to teach them something new
Generate new demand in a world of reluctant, risk adverse customers
Over 100 sales leaders converged in LinkedIn's San Francisco office to learn about how social selling is transforming sales teams. Featuring speakers from Golden State Warriors and NetSuite.
LinkedIn and Hootsuite partner to demystify where social media and social selling can play an important role in the sales process. From strategy to implementation to measurement, Sara Cohen and Amy McIlwain deconstruct social selling and review key considerations when building a social organization.
Jaymie Brill reviews how LinkedIn Sales Navigator can help financial services professionals tackle social media and best utilize the platform for driving business development and uncovering revenue-generating opportunities.
Bryan Romeike will discuss how professional service providers can leverage LinkedIn for relationship building as well as how to identify the warmest path to reach and engage with potential decision-makers.
LinkedIn is one of the most frequently used tools in every sales team’s playbook. But are sales professionals utilizing the platform most effectively to keep up with buyers? Get the fundamental right with the four behaviors of social selling.
Vernon Bubb, LinkedIn, Association of Sales Professionals - Annual Conference...LinkedIn Sales Solutions
The Sales profession is evolving.
In a world where personalization is rapidly becoming the standard, we’re quick to reject anything that feels generic or impersonal. Buyers no longer have patience for the tried and true sales tactics you’ve been using for years. For sales and marketing professionals, this presents a new set of challenges.
Discover how your peers are conquering these challenges in the new sales era and how social selling can become a competitive advantage for you and your company.
LinkedIn Sales Navigator combines LinkedIn's network data, relevant news sources, and your accounts, leads, and preferences to help you identify key contacts and reach out with customized recommendations and insights.
General overview of Sales Navigator tailored specifically for business development teams for professional services companies. Speaker is Kathryn Dobkin. Goes over Leadbuilder, Advanced Search, InMail tactics.
Linked Live WebCast: How Top Teams Win In Today's Dynamic Social Selling Envi...LinkedIn Sales Solutions
Sales reps who master social selling are 51% more likely to exceed their quota. In this presentation, you'll learn how to increase your (or your team’s) sales performance by excelling at The 4 Pillars of Social Selling.
View the Recorded WebCast, http://youtu.be/pNc4i3hfI_8, to learn how top performing salespeople:
• Use LinkedIn's Social Selling Index (SSI) to effectively measure their team's and individual social selling performance.
• Use LinkedIn to increase SSI and improve their benchmark score.
• Exceed quota, make club and get promoted faster.
• Cut prospecting time in half and more effectively engage decision makers at target accounts.
Conventional account management strategies are limiting growth. Join our own Director of Product Marketing, Dominic Archibald, for a deep dive into how you can stand out and add value with LinkedIn.
Join LinkedIn Sales Solutions' VP of Sales Mike Derezin as he shares his thoughts on the biggest risks to your sales process and reviews some of the strategies that he's seen work for sales leaders who want to set their teams up for success in the face of changing economic times.
Over 100 sales leaders converged in LinkedIn's San Francisco office to learn about how social selling is transforming sales teams. Featuring speakers from Golden State Warriors and NetSuite.
LinkedIn and Hootsuite partner to demystify where social media and social selling can play an important role in the sales process. From strategy to implementation to measurement, Sara Cohen and Amy McIlwain deconstruct social selling and review key considerations when building a social organization.
Jaymie Brill reviews how LinkedIn Sales Navigator can help financial services professionals tackle social media and best utilize the platform for driving business development and uncovering revenue-generating opportunities.
Bryan Romeike will discuss how professional service providers can leverage LinkedIn for relationship building as well as how to identify the warmest path to reach and engage with potential decision-makers.
LinkedIn is one of the most frequently used tools in every sales team’s playbook. But are sales professionals utilizing the platform most effectively to keep up with buyers? Get the fundamental right with the four behaviors of social selling.
Vernon Bubb, LinkedIn, Association of Sales Professionals - Annual Conference...LinkedIn Sales Solutions
The Sales profession is evolving.
In a world where personalization is rapidly becoming the standard, we’re quick to reject anything that feels generic or impersonal. Buyers no longer have patience for the tried and true sales tactics you’ve been using for years. For sales and marketing professionals, this presents a new set of challenges.
Discover how your peers are conquering these challenges in the new sales era and how social selling can become a competitive advantage for you and your company.
LinkedIn Sales Navigator combines LinkedIn's network data, relevant news sources, and your accounts, leads, and preferences to help you identify key contacts and reach out with customized recommendations and insights.
General overview of Sales Navigator tailored specifically for business development teams for professional services companies. Speaker is Kathryn Dobkin. Goes over Leadbuilder, Advanced Search, InMail tactics.
Linked Live WebCast: How Top Teams Win In Today's Dynamic Social Selling Envi...LinkedIn Sales Solutions
Sales reps who master social selling are 51% more likely to exceed their quota. In this presentation, you'll learn how to increase your (or your team’s) sales performance by excelling at The 4 Pillars of Social Selling.
View the Recorded WebCast, http://youtu.be/pNc4i3hfI_8, to learn how top performing salespeople:
• Use LinkedIn's Social Selling Index (SSI) to effectively measure their team's and individual social selling performance.
• Use LinkedIn to increase SSI and improve their benchmark score.
• Exceed quota, make club and get promoted faster.
• Cut prospecting time in half and more effectively engage decision makers at target accounts.
Conventional account management strategies are limiting growth. Join our own Director of Product Marketing, Dominic Archibald, for a deep dive into how you can stand out and add value with LinkedIn.
Join LinkedIn Sales Solutions' VP of Sales Mike Derezin as he shares his thoughts on the biggest risks to your sales process and reviews some of the strategies that he's seen work for sales leaders who want to set their teams up for success in the face of changing economic times.
A new survey of more than 1,000 sales and business development professionals in the UK has revealed almost one in four top-performing sales professionals spend up to two hours a day using social media.
Steve Kaplan, our Sales Navigator Product Lead, will go through the recent CRM partnership announcement and what it means to clients. Ola Bailey, CSM, will also cover simple steps on how to turn on CRM sync.
LinkedIn Sales Navigator combines LinkedIn's network data, relevant news sources, and your accounts, leads, and preferences to help you identify key contacts and reach out with customized recommendations and insights.
On the 27th of July, LinkedIn held an afternoon High Tea event that discussed Business Strategy in the Digital Era. Guests heard from a number of thought leaders who discussed social selling, and more specifically, how they can gain a competitive sales advantage to rapidly enhance their sales teams effectiveness through targeted social media engagement. This presentation was shown on the day and gives insights into the components of social selling, reps who are using social to be competitive, and how to put this strategy into practice.
Webinar on how sales leaders can best use LinkedIn for social selling - goes over fundamental 4 behaviors related to social selling and gives tips on how to start taking action now.
LinkedIn Breakfast: Generating more opportunities with LinkedIn Sales NavigatorLinkedIn Sales Solutions
On the 18th of August, LinkedIn held a Breakfast event in Brisbane that discussed how sales teams can generate more opportunities with Sales Navigator.
Guests heard from David Watson, Head of Acquisition in Sales Solutions, who introduced the event and discussed how sales teams are more engaged, more connected and more successful with their buyers through Sales Navigator.
To see the tool in action, a leading LinkedIn sales rep proceeded to run a live demonstration and showcase how to leverage the network of 450M+ professionals to reach prospects and engage through insights.
Finally, David ran a fireside chat with a current customer who has been able to leverage the LinkedIn platform to create significant sales success.
Every day, people share billions of public posts across social media, and every one of these updates – no matter how innocuous – offer marketers valuable insights into people’s attitudes, beliefs, behaviours, and habits. This guide explains how you can find relevant conversations, and analyse them to deliver bottom-line value for your brand.
Social Selling Index: Measure Your Social Selling and Drive More PipelineLinkedIn Sales Solutions
Join leading experts from LinkedIn to learn more about how you can socially sell on the professional network -- and how you can measure your social selling prowess. Plus, learn major trends that SSI reveals about the sales profession around the globe!
This presentation was given by LinkedIn CEO, Jeff Weiner, at the Morgan Stanley Technology, Media & Telecom Conference 2014 in San Francisco, California on Monday, March 3, 2014. It outlines LinkedIn's value propositions for our members and customers, as well as detailing the vision of LinkedIn to create economic opportunity for all professionals in the world & the development of the Economic Graph.
Follow our new Economic Graph Showcase Page at: https://www.linkedin.com/company/linkedin-economic-graph
LinkedIn Connect to Opportunity™ -- Stories of DiscoveryLinkedIn
Every minute of every day, opportunity is within reach on LinkedIn. See how four members use LinkedIn to unlock opportunity and how it can work for you.
LinkedIn Connect to Opportunity. Learn more at https://lnkd.in/b5Xr3nN
The Sophisticated Sales Manager's Webcast: Driving Social Media Adoption and ...LinkedIn Sales Solutions
We know you're serious about boosting pipeline and revenue. That’s why we know you understand the time is now to drive sales using social media. After all, you’ve seen firsthand how social media can dramatically improve sales.
In this webcast, you'll learn how to:
• Establish goals to measure and manage social selling and get results
• Create a plan to ensure adoption and success
• Track your team’s individual sales activities
• Keep your reps motivated to stay the course
• Continually tweak the program to yield better results over time
Cisco Systems: Social selling at Cisco, presented by Jennifer RobertsSocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Cisco’s Social Media Marketing Manager, Jennifer Roberts, talks about how they rolled out social selling capabilities and tools to their virtual sales organization.
She shares four real-world examples of how their sales reps implemented the program and provides a checklist to help you get started with social selling at your organization.
Webinar Slide Deck: Where Does Social Selling Fit In Your Sales Process?InsideSales.com
Featuring Jamie Shanks, CEO of Sales for Life, and Gabe Larsen, Director of Sales Acceleration Services at InsideSales.com
Social selling brings value to every stage of the buyer’s journey, but many companies struggle to see how these tactics are applied throughout the process. From lead generation to prospect nurturing and closing deals, this session will provide tactics that can be applied at every stage of the sales process.
In this webinar you will learn how:
-Modern sales methodologies fit within the current buyer’s journey
-To educate your buyers before your competitors
-Sales professionals and companies spark productive conversations with buyers
Register for the webinar here: http://www.insidesales.com/webinar/view?t=where-does-social-selling-fit-in&a=vec063
The sales landscape is changing.
With more buyers seeking insights and information online, salespeople are turning to social media to get in front of their buyer.
You can get real results using social media for sales, and this webinar will show how you can:
- Get your sales team on board with social media
- Improve sales results using the LinkedIn platform
- Use the Social Selling Index score to measure progress and success
For a sales organization to leverage social selling and all of its power, it all begins with creating a strategy. This presentation presents ideas for putting a program together that leads to sales success.
Who Owns Social Selling? Bridging the Divide Between Sales &MarketingKrishna Zulkarnain
Digital disruption has revolutionized the sales and marketing landscape--72% of buyers use social media to research before making a purchase, and 81% of buyers are more likely to engage with a strong professional brand. To reach buyers, sales and marketing teams must align themselves to create a compelling social media presence.
Learn more about social selling at http://linkd.in/1byEPQ2.
Digital disruption has revolutionized the sales and marketing landscape--72% of buyers use social media to research before making a purchase, and 81% of buyers are more likely to engage with a strong professional brand. To reach buyers, sales and marketing teams must align themselves to create a compelling social media presence.
Join LinkedIn and Oracle Marketing Cloud as we draw back the curtain and explore how to bridge the divide between sales and marketing.
You'll learn:
--Why social selling is important and valuable to both sales and marketing
--Which team is responsible for owning social selling
--How to implement a social selling strategy across both teams
Presentation to the Executive Sales and Marketing Association. Focus is on defining what C-Suite executives care about, ways to reach them and improving messaging outreach to increase sales outcomes.
Introducing Deals from LinkedIn Sales Navigator.
Check out this infographic to see how Deals eliminates blindspots by equipping sales teams with an effective way to manage pipeline and customer relationships.
Relationship managers are facing new challenges: The number of stakeholders is higher than ever, among other concerns. Learn how you can scale your operation by leveraging social media.
The buying landscape is changing and conventional sales tactics are losing deals. Learn how you can get ahead of the curve and sell more effectively with these account based selling tactics.
Conventional sales tactics are limiting pipeline and losing deals. We'll show you how to overcome these challenges by harnessing the power of LinkedIn.
Learn about current sales trends, challenges in the changing selling landscape as well as strategies and tactics that high-growth companies are using to scale their business.
Our Senior Insights Analyst, Jonathan Weindel, will walk through his analysis and findings on multithreading and relationship strength. Learn how multithreading can impact your deals and increase your win rates.
Kayla Wills reviews how LinkedIn Sales Navigator can help financial services professionals tackle social media and best utilize the platform for driving business development and uncovering revenue-generating opportunities.
2. Agenda
2
• Foundations of Social Selling
• What Social Selling Success Looks Like
• Best Practices for Implementing a Social
Selling Program
• Q&A
• Networking
3. Foundations of Social Selling
Vidya Subramanian
Americas Acquisition, LinkedIn Sales Solutions
4. Why reps lose deals
people on average are
involved in the buying
decision
5.4
Missing critical players
77%
of buyers don’t believe that
sales understands their
business and don’t think
they can help
Saying the wrong things
of forecasted deals
go dark
24%
Losing touch with prospects
5. Social Selling
A modern approach to sales that utilizes
information from social networks to grow
your business
7. LinkedIn has a wealth of information on the people and
companies with whom you want to build relationships
430M+
Members worldwide
7M+
Global companies
159MMonthly unique visitors
2B+
Updates per Week
8. To tap into the power of LinkedIn for sales, you need to
expand your access and tailor your experience
Today:
your personal
network
All that LinkedIn
has to offer
YOU
Just what
you need
for sales
10. Social Sellers See More Success
45% 51% 78%
Create more
opportunities
More likely to
achieve quota
Outsell peers
who don’t use
social media
11. Day in the Life: Sales Navigator
Andy Solty
Enterprise Sales, LinkedIn Sales Solutions
12. What Social Selling Success Looks Like
Erica Benton
Customer Marketing, LinkedIn Sales Solutions
13. Social Selling Leaders
Amy McCampbell
Director of Sales
Alchemy Systems
Tyler Afflixio
Inside Sales Manager
Spredfast
Jesse Weber
Senior Managing Director
Newmark Grubb Knight Frank
14. Best Practices for Implementing
Social Selling Programs
Andy Solty
Enterprise Sales, LinkedIn Sales Solutions
18. Awareness
Implementing Social Selling Programs
Best Practices
Communicate your vision
Get executive sponsorship
Help define and align program to business objectives
Partner on a path to success tailored for your team
How LinkedIn Can Help
19. Education
Implementing Social Selling Programs
Build a social selling culture
Coach for social selling behaviors
Best Practices
Share best practices and learnings
Provide dedicated resources for training
How LinkedIn Can Help
20. Implementing Social Selling Programs
Track Metrics & Attribution
Build an ROI Story
Provide Social Selling Index (SSI) as KPI
Support management with usage reporting and analytics
How LinkedIn Can Help
Accountability Best Practices
21. Social Sellers See More Success
45% 51% 78%
Create more
opportunities
More likely to
achieve quota
Outsell peers
who don’t use
social media
22. Implementing Social Selling Programs
• Track metrics and attribution
• Build an ROI story
Accountability
• Build a social selling culture
• Coach for social behaviors
Education
• Communicate your vision
• Get executive sponsorship
Awareness