This document discusses several topics related to social media and information management in everyday life. It begins by defining social networks and their evolution from centralized to distributed models. It then examines issues like echo chambers, fake news, and addiction related to social media use. The document also explores how large internet companies collect and use personal data for targeted online marketing. It notes that social networks can have both positive and negative impacts and that problems like inequality, credibility issues, and privacy concerns also exist in relation to social media.
Brief overview of social media, some companies whose initial forays were not a success and a suggested remedy/course of action for those companies who want to suceed.
This slide deck is for a workshop at the Washington Prevention Summit, Yakima, WA on Oct 31, 2009. Additional handouts available at http://technologyinprevention.wikispaces.com
Brief overview of social media, some companies whose initial forays were not a success and a suggested remedy/course of action for those companies who want to suceed.
This slide deck is for a workshop at the Washington Prevention Summit, Yakima, WA on Oct 31, 2009. Additional handouts available at http://technologyinprevention.wikispaces.com
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FastPivot's CEO, Matthew Ledford opened with an overview of global social media platforms. FastPivot's Director of Social Media Communications, Jonathan Poston presented three university social media campaign case studies (LNU-MSU CIB, UEES-ICP & EIU). Weidong "Jim" Zhang, Admissions Counselor at Maharishi University of Management, discussed "how to use Chinese social media to recruit students in China."
Interested in talking with a social media expert? Reserve a 1-on-1 session: http://www.fastpivot.com/social-media-organizations.html
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Mark Hillary Campus Party Presentation 2013IT Decisions
Mark Hillary's presentation at Campus Party São Paulo 2013.
Mark was presenting for the UKBrasil Season. His talk was about how companies can more effectively use social media.
This presentation was delivered by Mark Hillary on Jan 29 2013 in São Paulo, Brasil.
MI Social Media & Prevention: Getting StartedLaDonna Coy
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The marketing world is changing rapidly, and many businesses are rethinking how they organize and execute the marketing function. This course explores the evolution of interactive marketing communications – specifically about the increasingly integrated marketing and corporate communications roles. We’ll touch on advertising, PR, corporate communications, SEO, social media, interactive and digital content and many other topics.
Social Media Strategy for International NGOs & UniversitiesFastPivot
Over 120 attendees from 17 different countries registered for yesterday's webinar on "Social Media Strategy for International NGOs & Universities.
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Interested in talking with a social media expert? Reserve a 1-on-1 session: http://www.fastpivot.com/social-media-organizations.html
Digital Media Marketing Report - ExpoPlaza Latina 2013 #EPLVan by Andrew Char...ExpoPlaza Latina
This 54 slide document presents data into ExpoPlaza Latina's digital media marketing (online + social). The report uses analysis tools like Google Analytics, MailChimp, Tweet Stats, Topsy, Klout, SlideShare, Vimeo, Facebook Insights, Likealyzer, LinkedIn Ads, Google Ads, and EventBrite. Finally, it offers a SWOT analysis and a list of lessons learned and recommendations for next year's event.
Report by Andrew Charles Jackson
http://www.slideshare.net/acj_digital
http://www.linkedin.com/in/andrewcharlesjackson
Mark Hillary Campus Party Presentation 2013IT Decisions
Mark Hillary's presentation at Campus Party São Paulo 2013.
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This presentation was delivered by Mark Hillary on Jan 29 2013 in São Paulo, Brasil.
MIMA Summit Social Marketing 101 presentationNathan Wright
Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
Pages and Profiles: Understanding Facebook & Pinterest Susan Chesley Fant
These slides are an introduction to the University of Alabama Masters of Marketing Sciences course: MKT597 - Digital & Social Media Marketing. Focused on developing a bridge between personal use of Facebook and Pinterest to a professional use of these social places. Utilizes discussion of a McKinsey Quarterly white paper and examples of corporate social media campaigns including, Mountain Dew, Gatorade, Ford Escape and New Girl, Old Spice and Nordstrom.
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A big thanks to Augie Ray who provided a lot of the data (http://www.experiencetheblog.com/2014/04/what-if-everything-you-know-about.html).
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How can you scale your social media strategy across the Internet?
How do you manage multiple social marketing efforts?
How do you put user generated content to work for you?
How do you build and leverage advocates?
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3. Outline
●
Social Networks
– What are social networks? Good/Bad/Danger
– Economics of large Internet corporations
– Information dissipation
– Issues
●
On-line marketing and privacy
●
Echo chamber
●
Fake news
●
Addiction
4. Web 1.0 (in the 90's)
ConsumeConsume
ConsumeConsume
ConsumeConsume
Content
Content
Content
Content
Content
Content
Content
Conte
nt
5. Web 2.0 (In the 00's)
Conte
nt
Conte
nt
ContentContent
contentcontent
contentcontent
contentcontent
contentcontent
contentcontent
contentcontent
contentcontent
contentcontent
contentcontent
contentcontent
contentcontent
contentcontent
contentcontent
contentcontent
8. Social networks
●
What are social networks?
CC-BY: Source: https://www.flickr.com/photos/86530412@N02/7975205041
credit to: http://www.ccpixs.com/
9. Six degree of separation
●
The small-world experiment of Stanley Milgram
– https://en.wikipedia.org/wiki/Small-
world_experiment
10. Issues in social networks
●
Communication and interaction
●
Identity and credibility
●
Community
●
Idea and innovation propagation
●
Network economy
●
Social psychology
17. Other connections
Source: (twitter) https://en.wikipedia.org/wiki/File:Twitter_bird_logo_2012.svg (fair use)
(linkedin) https://brand.linkedin.com/visual-identity/logo
(pinterest) https://business.pinterest.com/en/brand-guidelines
(storylog) from its website
18. Social media
●
What are they?
– Technologies and services that provide sharing of ideas,
beliefs, information, and opinion in social networks
●
Number of users in 2017 (wikipedia[1])
– Facebook: 1,960,000,000 users
– WhatsApp: 1,200,000,000 users
– YouTube: 1,000,000,000 users
– Facebook Messenger: 1,000,000,000 users
– WeChat: 889,000,000 users
– QQ: 868,000,000 users
– Instagram: 600,000,000 users
[1] https://en.wikipedia.org/wiki/Social_media#Global_usage
19. Economy of the Internet
●
Microsoft sales software (and hardware)
●
Apple sales hardware (and experience?)
●
Retail shops sale goods and products
●
How about Google and Facebook?
20. Main revenues
●
Majority of revenues of Facebook and Google
are from advertisement
– Google (almost 90%):
https://www.statista.com/statistics/266249/advertisin
g-revenue-of-google/
https://www.statista.com/statistics/266206/googles-
annual-global-revenue/
– Facebook (> 90%):
https://www.statista.com/statistics/277963/facebook
s-quarterly-global-revenue-by-segment/
21. You are...
●
If you are not a paying customer...
●
Then you are the product of a company
$$$$$
22. The fight for attention
●
NetFlix (a streaming company) said that its
competitor is sleep.
24. Topics related to information
propagation
●
Online Marketing
●
Echo chamber
●
Fake news
●
Addiction
25. On-line marketing
●
Brands would like to reach new and old
customers
●
Using on-line tools, they can
– target on-line users searching for their products
– target on-line users based on locations, interests,
activity traces
26. Big Internet companies follow you at
every step
●
You browse for shops in an on-line shop.
●
They re-appear in your Facebook feed or ads.
27. What does Facebook know about
you?
●
Go to https://www.facebook.com/ads/preferences
28. How big companies learn about
you?
●
You actually give them your data
– Directly
– Indirectly
●
Your email
●
Your messages
●
Your photo
●
Your likes
●
Your connections and friends
●
Other indirect means (that you might not know)
– Browser trackers
30. Trackers in your home
Source: BY-SA by NDB Photos https://www.flickr.com/people/142305740@N05
https://commons.wikimedia.org/wiki/File:Google_Home_sitting_on_table.jpg
Amazon Echo: https://www.amazon.com/Amazon-Echo-And-Alexa-Devices/b?
ie=UTF8&node=9818047011
34. Facebook: it is probably not true
Source: https://research.fb.com/exposure-to-diverse-information-on-facebook-2/
35. Why echo chamber is bad?
●
You may have incorrect view of the world
– The one that biases towards what you currently
believe
– Also without echo chamber, it is already hard to
change your mind (cognitive dissonance)
– You may then make wrong decisions
●
Echo chamber may lead to groupthink
39. Evolutionary reason
●
In the past, to survive, our brain was trained to pay
attention to our environment. It craves on stimulus and
awards.
BY-SA-4.0: by Rahulsharma photography
Source: https://commons.wikimedia.org/wiki/File:Royal_Bengal_Tiger_at_Kanha_National_Park.jpg
41. With constant feedback and nudges
●
You post something.
– You then see
instantly numbers
of Likes and Shares
increasing.
– You want to post
more.
●
These sites try very
hard to nudge you
to post and share.
10
42. Techniques to give you dopamine
dose
●
Notification
●
Number of Likes, Views, Shares
●
Recommendation (in YouTube)
●
Comments
●
Streaks (in snapchat)
●
Internet Meme
●
Clickbait
45. Other issues
●
Inequality – Inequality of access, Digital divide
●
Credibility
●
Real life engagement problem
●
Ownership
●
Privacy
●
Spamming
●
Trolling
●
Online bullying