A brief deck (it's a lot of slides, but can be run through in 30 mins or so) to provide a basic overview of how markets and marketing has changed and why that should drive in social media. Special thanks to Lee White for some of the slides that define social media, to gaipingvoid.com for the cartoons and Flickr users for the pictures.
Discover the #1 Reason Why You Are Bored and Broke iSocialDesign
Do you wonder what makes the rich richer and the poor poorer? What is the reason behind the big gap and how can YOU make the shift and transition to the other side? In this presentation we cover the single reason why you are bored, broke, and not living in abundance.
How zillow connected thousands with obamaUyen Nguyen
Zillow worked with Sprinklr to quickly create a Facebook app and social media monitoring solution to facilitate a discussion between thousands of homeowners and President Obama about the housing market. Sprinklr's development, success, and support teams helped Zillow strategically manage and engage with submissions over a three-day period, garnering media attention. The successful event demonstrated how Zillow empowers consumers with home-related information and tools.
This document discusses the growing influence of Twitter on news media and politics. It touches on how President Obama successfully used social media in his campaigns. It also describes how companies, non-profits, and even TV shows are now using Twitter to engage audiences and promote causes. The rise of social media platforms like Twitter is changing the way that news stories are told and shared.
No more business cards. Qriouz connects people with one click.
Qriouz is a simple connection tool and one click is all you need to get connected to other people. You no longer have to ask people for phone numbers, email addresses, physical addresses or worry about internet connection, loud noise or other factors. Do not waste time and never carry a business card again!
You select what you want to share, like your LinkedIn profile, Facebook, vCard from your phone, document or whatever... When you choose your link (destination) the Qriouz code is generated automatically. People scan your Qriouz code and you are connected instantly.
Everything that we use for our daily lives or work is already out there. We are just using the existing apps and your phone is always with you. It is like giving away paper business cards, but you never run out of them.
Link. Share. Connect.
The document discusses the rise of social media and how it is changing how businesses operate. It suggests that social media is not just a fad and that organizations need to embrace social business practices like collaboration using social networks, blogs and communities. It highlights some of the challenges of social business and resources available to help organizations with the transition to more social practices.
This document contains excerpts from the Cluetrain Manifesto, which argues that markets are conversations and companies must engage in open and honest conversations with customers on the internet. The manifesto presents 95 theses on how companies should embrace this concept of markets as conversations in order to be successful.
The document discusses various technology blogs and collaboration tools. It describes Mashable as a leading news source for the connected generation that reaches 40 million monthly visitors. It discusses Mark Suster's blog "Both Sides of the Table" where he shares insights from his experience founding companies and working in venture capital. It also mentions that LinkedIn is a social network for professionals available in 20 languages and that word processing software allows creating, editing, storing, and printing documents electronically.
A brief deck (it's a lot of slides, but can be run through in 30 mins or so) to provide a basic overview of how markets and marketing has changed and why that should drive in social media. Special thanks to Lee White for some of the slides that define social media, to gaipingvoid.com for the cartoons and Flickr users for the pictures.
Discover the #1 Reason Why You Are Bored and Broke iSocialDesign
Do you wonder what makes the rich richer and the poor poorer? What is the reason behind the big gap and how can YOU make the shift and transition to the other side? In this presentation we cover the single reason why you are bored, broke, and not living in abundance.
How zillow connected thousands with obamaUyen Nguyen
Zillow worked with Sprinklr to quickly create a Facebook app and social media monitoring solution to facilitate a discussion between thousands of homeowners and President Obama about the housing market. Sprinklr's development, success, and support teams helped Zillow strategically manage and engage with submissions over a three-day period, garnering media attention. The successful event demonstrated how Zillow empowers consumers with home-related information and tools.
This document discusses the growing influence of Twitter on news media and politics. It touches on how President Obama successfully used social media in his campaigns. It also describes how companies, non-profits, and even TV shows are now using Twitter to engage audiences and promote causes. The rise of social media platforms like Twitter is changing the way that news stories are told and shared.
No more business cards. Qriouz connects people with one click.
Qriouz is a simple connection tool and one click is all you need to get connected to other people. You no longer have to ask people for phone numbers, email addresses, physical addresses or worry about internet connection, loud noise or other factors. Do not waste time and never carry a business card again!
You select what you want to share, like your LinkedIn profile, Facebook, vCard from your phone, document or whatever... When you choose your link (destination) the Qriouz code is generated automatically. People scan your Qriouz code and you are connected instantly.
Everything that we use for our daily lives or work is already out there. We are just using the existing apps and your phone is always with you. It is like giving away paper business cards, but you never run out of them.
Link. Share. Connect.
The document discusses the rise of social media and how it is changing how businesses operate. It suggests that social media is not just a fad and that organizations need to embrace social business practices like collaboration using social networks, blogs and communities. It highlights some of the challenges of social business and resources available to help organizations with the transition to more social practices.
This document contains excerpts from the Cluetrain Manifesto, which argues that markets are conversations and companies must engage in open and honest conversations with customers on the internet. The manifesto presents 95 theses on how companies should embrace this concept of markets as conversations in order to be successful.
The document discusses various technology blogs and collaboration tools. It describes Mashable as a leading news source for the connected generation that reaches 40 million monthly visitors. It discusses Mark Suster's blog "Both Sides of the Table" where he shares insights from his experience founding companies and working in venture capital. It also mentions that LinkedIn is a social network for professionals available in 20 languages and that word processing software allows creating, editing, storing, and printing documents electronically.
Social Tribe – Special Edition Pulse Report – COVID-19SocialTribe
We can't imagine a greater challenge than the one we face today, a global pandemic that threatens the health and well being of our families and communities. As a 100% remote agency, we have not skipped a beat with the upheaval COVID-19 is causing around the world, and are doing everything we can to provide our clients and partners with informed, uninterrupted support.
Our perspective is that as populations shift towards indoor activities, there will be a greater need than ever before for organizations to shift resourcing towards online activations. As digital marketing experts, we're prepared to do everything we can to help you navigate these changes. We are happy to help discuss ideas, shifts, pivots--anything we need to do to keep your business healthy and positioned for growth.
This document summarizes a workshop on digital marketing and social media strategy. It discusses how smartphones have become the preferred way for new customers to discover brands and how they are used to organize people's lives. It also covers understanding digital identity, communicating on social platforms, and creating an effective social media strategy to position yourself as your own digital agency. The document provides statistics on smartphone penetration and mobile usage. It discusses different types of social media content like owned, bought, and earned media. It addresses some side effects of social media use and challenges of communicating in online fragments.
Webinar deck for teaching exhibition and trade show organizers how to use content to help foster and grow their virtual communities. This was done for AFIDA, the International Association of Exhibitions in Latin America.
The document provides an overview of a masterclass on using Twitter effectively. It discusses understanding the language of Twitter, engaging in conversations on the platform, and using it to build social capital. It notes that as of the last 24 months, smartphone penetration in the UK is at 78% and mobile/tablet is the preferred way for new customers to discover brands. It also discusses some side effects of social media like decreased ability to concentrate and remember information as people rely on crowdsourcing answers.
This document summarizes a webinar on using social media for non-profits. It introduces the moderator and three panelists who work in digital marketing for non-profits. It then shares tips from the panelists on choosing the right social media platforms, engaging customers, and how non-profits can make money on social media while listening to their communities. The webinar aimed to help non-profits inspire supporters virtually through social media.
This document provides guidance for "City Leaders" to organize grassroots support for the Kapture Kickstarter campaign. It outlines the shared values between 270 Strategies and Kapture in using technology and online engagement to build campaigns. City Leaders are tasked with gathering local support through involvement, goal-setting, and reporting. They are given guidance on effective organizing strategies like personal storytelling, list-building, and making "hard asks." City Leaders also integrate online and offline efforts to drive connection and community around the Kickstarter campaign through social media and events.
10 Cliches of Social Media Presentationsjchrisrock
The document summarizes 10 clichés of social media presentations. It discusses how lists, vague definitions of social media, claims of expertise, and alarmism are overused. It advocates focusing on authentic engagement with real people instead of anonymous interactions. Brands should embrace new technologies but also recognize the importance of traditional marketing strategies and addressing audiences in their preferred channels. Overall, the key message is to thoughtfully apply social media rather than treat it as a novelty.
The document discusses influencer marketing solutions that can help brands address challenges arising from the COVID-19 pandemic. It outlines strategies such as using influencers to create engaging content when productions are cancelled, hosting virtual brand events, diversifying communications across multiple channels to gain reach, tailoring messaging to be relevant and empathetic, and thinking globally but acting locally through hyperlocal influencers. Influencers are positioned as a way to build brand awareness and momentum for the future during an uncertain time.
Socialab is a digital-first advertising agency that delivers results, offering high quality advertising solutions, based on 360° communication.
Our mission is to lead the brands to success, with the right strategy and creative ideas.
Our 40 member team is a blend of motivated, inspirational young brains and we have already built an impressive portfolio of Greek and foreign brands.
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
Talk given to Magnet, a community of the world's most successful, independent advertising and marketing agencies on how Mullen grew from a small, regional boutique to an integrated, global, progressive advertising agency. A story about vision, culture and reinvention.
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
This document provides an overview of a social entrepreneurship masterclass on digital marketing and identity. The aims of the class are to understand modern digital communication and its effects, understand the idea of a digital identity, see how people are changing, and decide where one stands in relation to digital changes. Key points covered include the rise of smartphone use, how smartphones have become hubs for people's lives, concepts of owned, bought and earned media, and some perceived side effects of social media like decreased concentration and ability to remember information. The document also discusses narrative collapse in the digital age and fragmented communication online.
The document discusses activating online ambassadors on social media to promote brands and messages. It suggests that companies identify internal employees and external clients/fans as potential ambassadors. These ambassadors need to be "activated" to engage and share content because most do not actively post on social media. The document provides a framework for developing an ambassador activation strategy, including identifying relevant social objects, segmenting ambassadors, creating a seeding calendar, and using a tool like Social Seeder to facilitate the seeding process and measure its impact. It also shares an example of a company that saw increased traffic through ambassador seeding campaigns.
Speak Sooner Client Presentation / Pitch Chris Zubryd
Speak Sooner Dot Org is a courageous Non-Profit helping both Doctors and Patients to encourage humanity, caring and resources for Cancer Patients in the US.
Topic: The Digital Experience and the Human Experience
- Digital experience – the new heart of customer engagement
- Working with nothing to create something: Halebury’s digital journey
- People led platforms, personal branding and the SocialHuman lawyer
- Connecting with content
- Three mantras to live by
Twitter Networking Secrets with Elizabeth Quintanilla - Insider Secrets to Mu...Elizabeth Quintanilla, MBA
Twitter for Business - How to use it to leverage yourself and organization. You can use Twitter as part of your Product Marketing Strategy, to <listen> several conversations at once. We are all now customer support, PR, and marketers with Twitter!
Deloitte & government: Innovation Transfer Project, what is it like to work a...Bryony Cole
Social media strategy and workplace innovations observed at Deloitte digital that could be applied in a government context. Part of the Innovation Transfer Project which aims to depend understanding of how other organisations operate, skills share and cross-fertlise ideas between private and government.
The document discusses the importance of having a social media strategy and presence for businesses. It highlights the need to listen to customers, engage in conversations, and build communities online. It also stresses being open, honest and authentic in social media interactions.
Social Tribe – Special Edition Pulse Report – COVID-19SocialTribe
We can't imagine a greater challenge than the one we face today, a global pandemic that threatens the health and well being of our families and communities. As a 100% remote agency, we have not skipped a beat with the upheaval COVID-19 is causing around the world, and are doing everything we can to provide our clients and partners with informed, uninterrupted support.
Our perspective is that as populations shift towards indoor activities, there will be a greater need than ever before for organizations to shift resourcing towards online activations. As digital marketing experts, we're prepared to do everything we can to help you navigate these changes. We are happy to help discuss ideas, shifts, pivots--anything we need to do to keep your business healthy and positioned for growth.
This document summarizes a workshop on digital marketing and social media strategy. It discusses how smartphones have become the preferred way for new customers to discover brands and how they are used to organize people's lives. It also covers understanding digital identity, communicating on social platforms, and creating an effective social media strategy to position yourself as your own digital agency. The document provides statistics on smartphone penetration and mobile usage. It discusses different types of social media content like owned, bought, and earned media. It addresses some side effects of social media use and challenges of communicating in online fragments.
Webinar deck for teaching exhibition and trade show organizers how to use content to help foster and grow their virtual communities. This was done for AFIDA, the International Association of Exhibitions in Latin America.
The document provides an overview of a masterclass on using Twitter effectively. It discusses understanding the language of Twitter, engaging in conversations on the platform, and using it to build social capital. It notes that as of the last 24 months, smartphone penetration in the UK is at 78% and mobile/tablet is the preferred way for new customers to discover brands. It also discusses some side effects of social media like decreased ability to concentrate and remember information as people rely on crowdsourcing answers.
This document summarizes a webinar on using social media for non-profits. It introduces the moderator and three panelists who work in digital marketing for non-profits. It then shares tips from the panelists on choosing the right social media platforms, engaging customers, and how non-profits can make money on social media while listening to their communities. The webinar aimed to help non-profits inspire supporters virtually through social media.
This document provides guidance for "City Leaders" to organize grassroots support for the Kapture Kickstarter campaign. It outlines the shared values between 270 Strategies and Kapture in using technology and online engagement to build campaigns. City Leaders are tasked with gathering local support through involvement, goal-setting, and reporting. They are given guidance on effective organizing strategies like personal storytelling, list-building, and making "hard asks." City Leaders also integrate online and offline efforts to drive connection and community around the Kickstarter campaign through social media and events.
10 Cliches of Social Media Presentationsjchrisrock
The document summarizes 10 clichés of social media presentations. It discusses how lists, vague definitions of social media, claims of expertise, and alarmism are overused. It advocates focusing on authentic engagement with real people instead of anonymous interactions. Brands should embrace new technologies but also recognize the importance of traditional marketing strategies and addressing audiences in their preferred channels. Overall, the key message is to thoughtfully apply social media rather than treat it as a novelty.
The document discusses influencer marketing solutions that can help brands address challenges arising from the COVID-19 pandemic. It outlines strategies such as using influencers to create engaging content when productions are cancelled, hosting virtual brand events, diversifying communications across multiple channels to gain reach, tailoring messaging to be relevant and empathetic, and thinking globally but acting locally through hyperlocal influencers. Influencers are positioned as a way to build brand awareness and momentum for the future during an uncertain time.
Socialab is a digital-first advertising agency that delivers results, offering high quality advertising solutions, based on 360° communication.
Our mission is to lead the brands to success, with the right strategy and creative ideas.
Our 40 member team is a blend of motivated, inspirational young brains and we have already built an impressive portfolio of Greek and foreign brands.
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
Talk given to Magnet, a community of the world's most successful, independent advertising and marketing agencies on how Mullen grew from a small, regional boutique to an integrated, global, progressive advertising agency. A story about vision, culture and reinvention.
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
This document provides an overview of a social entrepreneurship masterclass on digital marketing and identity. The aims of the class are to understand modern digital communication and its effects, understand the idea of a digital identity, see how people are changing, and decide where one stands in relation to digital changes. Key points covered include the rise of smartphone use, how smartphones have become hubs for people's lives, concepts of owned, bought and earned media, and some perceived side effects of social media like decreased concentration and ability to remember information. The document also discusses narrative collapse in the digital age and fragmented communication online.
The document discusses activating online ambassadors on social media to promote brands and messages. It suggests that companies identify internal employees and external clients/fans as potential ambassadors. These ambassadors need to be "activated" to engage and share content because most do not actively post on social media. The document provides a framework for developing an ambassador activation strategy, including identifying relevant social objects, segmenting ambassadors, creating a seeding calendar, and using a tool like Social Seeder to facilitate the seeding process and measure its impact. It also shares an example of a company that saw increased traffic through ambassador seeding campaigns.
Speak Sooner Client Presentation / Pitch Chris Zubryd
Speak Sooner Dot Org is a courageous Non-Profit helping both Doctors and Patients to encourage humanity, caring and resources for Cancer Patients in the US.
Topic: The Digital Experience and the Human Experience
- Digital experience – the new heart of customer engagement
- Working with nothing to create something: Halebury’s digital journey
- People led platforms, personal branding and the SocialHuman lawyer
- Connecting with content
- Three mantras to live by
Twitter Networking Secrets with Elizabeth Quintanilla - Insider Secrets to Mu...Elizabeth Quintanilla, MBA
Twitter for Business - How to use it to leverage yourself and organization. You can use Twitter as part of your Product Marketing Strategy, to <listen> several conversations at once. We are all now customer support, PR, and marketers with Twitter!
Deloitte & government: Innovation Transfer Project, what is it like to work a...Bryony Cole
Social media strategy and workplace innovations observed at Deloitte digital that could be applied in a government context. Part of the Innovation Transfer Project which aims to depend understanding of how other organisations operate, skills share and cross-fertlise ideas between private and government.
The document discusses the importance of having a social media strategy and presence for businesses. It highlights the need to listen to customers, engage in conversations, and build communities online. It also stresses being open, honest and authentic in social media interactions.
Similar to Social Good X Social Media: 4 tool to maximize digital storytelling at your organization (20)
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
Social Good X Social Media: 4 tool to maximize digital storytelling at your organization
1. SOCIAL GOOD X
SOCIAL MEDIA4 TOOLS TO MAXIMIZE DIGITAL STORYTELLING AT YOUR ORGANIZATION
2. A quick ‘how do you do’ and who are you?
2x White House Social Alum
Andrew Bartolotta
career built on volunteerism
@andrewjpg / @thelpbc / @lpinsurance
3. We will be known by the
problems we solve.
How are you currently sharing your
organization’s solutions on social media
through digital storytelling?
7. How tocreativelyuseInstagram
Work with your local convention & visitors bureau,
city government office, or chamber of commerce to
collaborate on a community-wide hashtag.
(i.e. #DoGoodinMEM / #ilovememphis)
11. hootsuite.com/about/hootgiving
4 ways to use
at your nonprofit
Amplify your brand
ambassador’s stories
Automate content discovery
Collaborative consumption
(be the expert)
Curation station
13. Let your
hair down
& have fun.
Use Canva's drag-and-drop feature and
professional layouts to design consistently
stunning graphics. | www.canva.com
14. Whether you have specific
needs or just want to say
hello, feel free to send me a
message or tweet.
Andrew.jpg@gmail.com
Questions?
Bueller?
Bueller?
andrewbartolotta.com
@andrewjpg
Editor's Notes
Gone are the days where fancy white collar benefit dinners are enough to engage donors for your nonprofit organization. As a Points of Light / HandsOn Affiliate, you have a unique opportunity by curating content from your partner organizations to leverage your need in the community. I’m going to walk you through some recent data on social marketing and the importance of digital storytelling for nonprofits.
Additionally, we’ll look at 4 tools even the most overworked / under staffed nonprofit can use to help them sell their story to thousands every day.
One of my favorite social entrepreneurs is Jeff Shinabarger. His nonprofit, Plywood People, exists in Atlanta, GA with a mission of championing the community of social innovation in their region by education entrepreneurs and implementing projects.
I’ve adopted his mantra after attending the Plywood Presents conference (which is a highly recommended, low cost conference on social entrepreneurship and digital storytelling). After all, as a HandsOn and Points of Light affiliate, our mission is to prepare and mobilize community leaders to do good in our respected communities so instead of looking it as work… we should look at it as problem solving.
QUESTION: How are you currently sharing your nonprofits stories on social media? **Give examples of St. Jude / World Wildlife Foundation**
How many of you scroll through Facebook on your phone when you wake up or before bed and watch random videos that show up on your feed?
We live in a visual-centric society. While many of the visuals online may be cat videos, #TBT (throwback Thursday) and #OOTD (outfit of the day), photos and videos pull at our heartstrings faster than copy ever will.
Our brains process it faster and we need to use visuals more at our affiliates.
QUESTION: **How many of you struggle with taking photos / having a photographer / or being in the mindset of capturing the moment while it is happening at a volunteer event?**
INSTAGRAM: If you are unsure as to which social sites you should focus your efforts on, give Instagram a try. It is rapidly growing and offers a great outlet for sharing exciting photos. And image-based social sites are expected to trend this year. Begin capturing candid shots of your volunteers, fundraisers, and community and you’re off to a good start with Instagram.
PERISCOPE: Live streaming has been thrust into the limelight recently with the release of Periscope — a free mobile app that allows any user to live stream from wherever they are. The whole concept of Periscope is to virtually place you somewhere in the world you would never be if it weren’t for the app.
Show the impact volunteers are making by sharing and reposting their Instagram posts. Consider using the hashtag #ServiceSelfie if your audience is heavily Generation Z or Millennials.
Creative Inferno (Fuelanthropy initiative)
Leadership Memphis (capturing the moment bts)
St. Jude (huge nonprofit shows intimate moments)
Live streaming is nothing new, but two apps-Periscope and Meerkat-have made it feel that way recently. Periscope alone gained 1 million users in the first 10 days after its launch.
Nonprofits should be where there’s attention. Our stories need to be heard and seen. Here are a few things your nonprofit should be streaming on Periscope (my favorite of the two apps).
Your Mission In ActionYour supporters want to see your mission. They want to know (they need to know!) that you’re making an impact. Show them your nonprofit at its best: when people’s lives are being changed for good.
Q&AThis is a big one in the Periscope world. “Ask me anything!” Nonprofits can take advantage of this Q&A culture on Periscope to interact with supporters. Schedule a stream for fans to ask your CEO or ED questions. Let your HR team answer questions about your job openings and culture at your nonprofit. Find the dynamic personalities, stream them, and encourage two-way conversation.
The Things That Are Mundane (to You)You might be surprised how a tour of your offices will get people excited. All the parts of your nonprofit that have become ordinary to you are probably brand new to your fans. Show the basics. Again, tying to your mission in action is a plus.
Anything You Want More People to Participate InYour volunteer experience, your rally, your food drive. Show it. Even if it’s a sold out Gala, streaming can build excitement for the next time around. Try to show people what they’re missing out on.
Breaking News UpdatesWhy wait to shoot and edit a video? Even with a quick video team, live steaming is faster. After a quick prep meeting (because you still should plan out your Periscope streams), jump on and give an update. Combining this with a Q&A is great too.
At your affiliate; collaboration is at the core of your mission and goals. Work together with your corporate volunteer council, youth volunteer council, and nonprofits to develop an editorial calendar to push out content through a scheduling service like Hootsuite.
Nonprofits can receive a 50% off discount from Hootsuite ($5/month)… go to https://hootsuite.com/about/hootgiving
Nonprofits can receive a 50% off discount from Hootsuite ($5/month)… go to https://hootsuite.com/about/hootgiving
Collaborative consumption allows people to more efficiently use assets that already exist, such as access to shared knowledge and resources. Ultimately, it lowers overall consumption by using resources you already have in new ways.