This document provides an overview of social media and how it can be used within Rotary. It defines social media as having an online conversation with individuals, companies, or organizations. It then discusses several major social media platforms like Facebook, Twitter, LinkedIn, and YouTube. For each platform, it explains how Rotary clubs and members can create pages and share information. It warns that social media is accessible worldwide at all times, so users should only post content they wouldn't mind discussing with strangers. The document aims to educate about utilizing social media as a tool to promote Rotary events and causes.