This document discusses how social media like Facebook and Twitter can be used by organizations like Rotary International. It explains that Facebook allows users to connect with friends and share photos, videos, and articles. Twitter allows users to share short messages and links. The document provides examples of how the Rotary Club of Topeka uses social media to share meeting videos, photos, and their newsletter online. It suggests that social media allows information to be shared in a many-to-many model, with content uploaded once being viewable and shareable by thousands of people.

1. Social Networking, Twittering, Facebook & Rotary Greg Hill Greg Hill October 1, 2009

3. Facebook & Twitter

5. Mass Communications One to Many

6. Social Communications Many to Many

7. Facebook

8. Facebook Facebook is a global social networking website Users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, school, and region. Source: Wikipedia

9. Facebook

10. Uses of Facebook Sharing information with friends/networks Articles from other websites Video (even television shows) Photos (family, events, products) Comment on other content Creating and Sharing User Generated Content Share your own art work, photos, writings Create and share your own video content Connect with other organizations /businesses / causes Share Knowledge

11. Twitter

12. Twitter Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access. Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications. Source: Wikipedia

13. Twitter

14. Uses of Twitter Sharing information with friends/networks Links to other websites Your own observations/opinions Comment on other content Sharing Links to User Generated Content Listen and learn from other organizations /businesses / causes Share Knowledge

15. Rotary

16. Rotary Rotary international is reaching out to its members and the public through many different social media streams, including Facebook, Twitter and YouTube.

17. The Rotary Club of Topeka Our club is one of the few clubs in the world which provides its members livevideo of its meetings. Our newsletter is published online in a very interactive and visually familiar format. We are connected through Facebook and Twitter with other Rotary clubs across the country

18. How you can follow Visit the Rotary website www.downtowntopekarotary.org to watch our meetings. Links to our Facebook and Twitter pages are there so you can follow us. Read and share the Rotopeka with friends of yours who you think would benefit from Rotary, whether they are a member or not.

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26. I’ve touched on Facebook & Twitter

28. The End