Lecture Presentation: Chapter 7: New and Mobile Media Technologies Innovations and Investments

1. New and Mobile Media
Technologies
innovations and
Investments
By Shamiha Shaikh

2. • “Twitter is the socialization of our inner lives.” —@
UncleDynamite
(2013)Lipschultz, Jeremy Harris (2014-08-01). Social Media Communication:
Concepts, Practices, Data, Law and Ethics (Kindle Locations 3256-3258). Taylor
and Francis. Kindle Edition.

3. Amazon Review

5. • Foursquare is a location based app, which allows users to create a
social graph.
• Co-Founder Dennis Crowley describes it as “anyone you’ve ever shaken
hands with.”
• Dennis Crowley Interview
• “The focus is on “rapid iteration”— building something that probably
will not work, and then fixing it and improving the product each week
(at 2: 46).”
Lipschultz, Jeremy Harris (2014-08-01). Social Media Communication: Concepts,
Practices, Data, Law and Ethics (Kindle Locations 3309-3310). Taylor and Francis.
Kindle Edition.
Entrepreneurs

6. Entrepreneurs
• Social Media innovation captured the imagination of those
energized by entrepreneurial spirit.
• Development of smartphone apps immediately helped define
social media as “mobile”
• Rapid diffusion of smartphones and dropping prices for
tablets created a ready market for new social media platforms
• Vine, Snapchat, Periscope, Match App

7. Angel Investors & Start-ups; Big
Ideals and Businesses
• Angel investors are people who have large amounts of money, who
are willing to participate in a risky invest because of the potential to
earn huge gains.
• Brings Capital to the business and buys into the start up.
• Investors weigh opportunity costs of what else could be done with
the money, if not invested in the original concept.
• Big business
• Facebook advertisements
• Business pages – Facebook, Instagram, Snapchat, Periscope, Twitter

8. Emergence of New and Mobile
Media
• South Korea has the highest smartphone penetration rates.
• Younger, more innovative users downloading more apps
• Male users downloaded news information apps
• Female users downloaded communication utility, commerce apps
• “women prefer online person-to-person communication more
than men, and women use social media for relational purposes
more frequently than their male counterparts. (pp. 728– 729)”
Lipschultz, Jeremy Harris (2014-08-01). Social Media Communication:
Concepts, Practices, Data, Law and Ethics (Kindle Locations 3385-3387).
Taylor and Francis. Kindle Edition.

9. Implications of Revolutionary
Mobile and Social Media
• The heart of social and mobile media are relationships, social
ties, social capital and motivation.
• Social capital theory was applied to Facebook fan pages.
• Social Capital Theory. Social capital may be defined as those
resources inherent in social relations which facilitate collective
action.
• Social capital resources include trust, norms, and networks of
association representing any group which gathers consistently for
a common purpose

10. President Barak Obama
Jeremy Harris (2014-08-01). Social Media Communication: Concepts, Practices, Data, Law and Ethics (Kindle
Locations 3430-3431). Taylor and Francis. Kindle Edition.

11. Twitter impact
• Social Media space for business #fails by companies to take
advantage of events in real time.
• Tweeting the wrong picture instead of fireworks
• Pre-timed tweets to be sent out
• Red Cross
• Hashjacking – the failed attempt to hijack a popular hashtag
• If a hash tag is already associated with an event or
company another company using it will create a social
media frenzy

12. Mobile Geotagging
• Location-based Services – linking people and places
• Instagram, Facebook, Foursquare etc.

13. Discussion Questions
• How is the push toward technological innovation changing your life?
How do you think it may impact work during your career?
• What are the challenges of connecting mobile technologies to social
media communication? What are the new opportunities to benefit
from this connection?
• What are the privacy concerns about geo-location and tagging
mobile social media services? How do you think these services and
concerns will evolve in the future?
Lipschultz, Jeremy Harris (2014-08-01). Social Media Communication: Concepts, Practices,
Data, Law and Ethics (Kindle Locations 3507-3511). Taylor and Francis. Kindle Edition.

14. Discussion questions answered
• 1. The push toward technological innovation has definitely changed my life. It has made life easier, with knowing
different reviews of products and finding out where my friends like to go eat with the Geotagging features in apps.
This could potentially impact my career in the sense that I want to work in fashion one day. If companies were to
search my profile and saw that I went shopping here, or there. The company will favor myself over someone who
does not visit clothing stores as much. This proves that I am up to date in the latest trends.
• 2. Some of the challenges would have to be if the people you are attempting to connect with do not use the same
social media. If they are connecting with Twitter and your presence is on Instagram there will be need to a bridge
of communication. Someone will need to create an account of the other social media to connect properly. New
opportunities can arise from social media communication such as a makeup artist may gain thousands of loyal
followers. Also tagging each instagram picture with the company associated with the make up used, will create a
buzz and allow companies to reach out to you, to become a sponsored artist for their brand.
• 3. there are privacy concerns about geotagging only if your profile is set to “public” rather than “private.” If the
profile is set to private, then the control is in your hands on who gets to see where you went and with who. If the
profile is set to public, anyone may be able to see where you went. This can be dangerous. In the future I believe
that this concern will only become more dangerous only because there is a lack of understanding with the younger
generation on internet safety. If properly versed in internet safety, the privacy concern would not exist.