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5 Lessons In Real estate marketing


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Based on extensive experience, we figured out a number of fundamentals that anyone envolved with real estate marketing should take into account when drafting a marketing plan.

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5 Lessons In Real estate marketing

  1. 1. FIVE lessons in realestate marketing<br />
  2. 2. N°1: Thinkbeforeyou act<br />Define target groups<br />Define USP’s & ESP’s<br />Market research on Alternatives & Pricing<br />Communication plan & marketing tools<br />Media planning & buying<br />Communication Plan<br />Resource allocation<br />Engage a dialogue through social Networking<br />
  3. 3. N°2: Turn yourbricksintobrands<br />
  4. 4. 3. Visualiseyourideas<br />
  5. 5. N°4: Use the web to engage a dialogue<br />
  6. 6. N°5: Leverage your location<br />
  7. 7.
  8. 8. hooox<br />“hooox” <br />Is a derivate from the English term ”hoax”[hoʊks]<br />a hoax presentsinformation as something real but is in fact unreal<br />Our name refers to our background in virtual reality, where nothing is real, although it looks very real<br />The third “o” stresses our capacity in 3D technologies <br />
  9. 9. Passion for realestate marketing<br />
  10. 10. Services<br />EXCLUSIVE FOCUS on Real Estate communication:<br />Market leader in Belgium<br />Marketshare of 25% within the TOP100 developers<br />International ambitions<br />TYPES OF MISSIONS:<br />TRUST: speed-up “sales on plan”<br />PACKAGE: Transform your projects into investments<br />CONVINCE: local authorities, neighbourhood, PPS, ... <br />REBRANDING: re-market empty assets<br />
  11. 11. References<br />