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Social Media For Business Development In Real Estate


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Social Media For Business Development In Real Estate

  1. 1. Social Media for Business Development in Real Estate 300Mill users The world tweets 999,988,000+ videos Photos, photos Consumer reviews
  2. 2. About Social Media in General <ul><li>What is it </li></ul><ul><ul><li>Internet based ways to create and nurture human relationships (giant electronic cocktail party) and share information and interests </li></ul></ul><ul><li>Driving forces behind industry </li></ul><ul><ul><li>connect without travel, communicate more effectively, collaborate, socialize, productivity increase, learn, politics, slumping economy, market, sell… etc </li></ul></ul>
  3. 3. Why do people share information and connect w others? <ul><li>Self Interest (win sweepstakes, make a sale, find out something, make friends) </li></ul><ul><li>Altruism and Validation (sharing makes them feel good) </li></ul><ul><li>Affinity (feel part of a social group/community) </li></ul><ul><li>Prurience (Feel less guilty while gawking at other people’s information) </li></ul>
  4. 4. What is worthy content? <ul><li>Relevant and targeted </li></ul><ul><li>Trustworthy </li></ul><ul><li>Simple to grasp, crisp, documented </li></ul><ul><li>Well explained, to the point </li></ul><ul><li>Creates Value </li></ul><ul><li>Easy to share </li></ul><ul><li>Funny, if appropriate </li></ul><ul><li>Calls to action </li></ul>
  5. 5. Social Media in Real Estate <ul><li>In a recession economy, social media helps with: </li></ul><ul><ul><li>Exposure for yourself </li></ul></ul><ul><ul><li>Exposure for your listings </li></ul></ul><ul><ul><li>Generate leads </li></ul></ul><ul><ul><li>Differentiation from your competition </li></ul></ul><ul><ul><li>Manage your reputation </li></ul></ul><ul><ul><li>Limit expenses </li></ul></ul>
  6. 6. Top 6 Online Actions <ul><li>Blogging </li></ul><ul><li>Listing Portals / syndication of listings </li></ul><ul><li>Podcasting </li></ul><ul><li>Video </li></ul><ul><li>Social Networking </li></ul>
  7. 7. Results - Example As of November 2009: 50+ Leads since June 9 th 4 closed sales 7 repeats 12 working clients 2 under contract Katerina Gasset, CIPS, Realtor International Properties and Investments, Inc.
  8. 8. Why RealBird <ul><li>RealBird provides you with the most effective tools to use Social Media to generate leads. </li></ul><ul><ul><li>Facebook, Twitter, ActiveRain, LinkedIn, MySpace, …… </li></ul></ul><ul><li>Benefits: </li></ul><ul><ul><li>Generate leads; achieve branding, gain exposure, extend professional network, save time and expenses, transcend geographically. </li></ul></ul>
  9. 9. Example - Facebook
  10. 10. Example-Facebook
  11. 11. Example: ActiveRain
  12. 12. CONTACT <ul><li>RealBird Inc. </li></ul><ul><li>Redwood City, CA </li></ul><ul><li>866-551-2934 </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul>