hooox<br />Real Estate Communication<br />
A Passion for REAL-ESTATE COMMUNICATION<br />
Background<br />FOUNDATION in 2005<br />ENTREPENEURIAL SPIRIT <br />	Evolved from a multi-market platform start-up to a hi...
Services<br />EXCLUSIVE FOCUS on Real Estate communication:<br />Market leader in Belgium<br />Marketshare of 25%  within ...
Whyworkwithus?<br />
USP’s<br />FAST <br />	Market knowledge & understanding<br />BETTER <br />	One-stop-shop & overall vision<br />COST EFFECT...
References<br />
Services & Approach<br />
A proven Methodology<br />
Different types of missions<br />
FIVE lessons in realestate marketing<br />
1.Think beforeyou act<br />Define target groups<br />DefineUSP’s & ESP’s<br />Marketresearch on Alternatives & Pricing<br ...
2. Turn bricksintobrands<br />
3. Unleash the power of 3D<br />
4. Engage dialogues online<br />
5. Leverage your location<br />
Five lessons in real estate communication
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Five lessons in real estate communication

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The real estate market is at the verge of a paradigm shift after years of traditional thinking. Successful real-estate developers understand the need for a dialogue-based and innovative marketing strategy.
Based on years of expertise, hooox presents five essential lessons to help real estate developers turning their BRICKS into BRANDS.

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Five lessons in real estate communication

  1. 1. hooox<br />Real Estate Communication<br />
  2. 2. A Passion for REAL-ESTATE COMMUNICATION<br />
  3. 3. Background<br />FOUNDATION in 2005<br />ENTREPENEURIAL SPIRIT <br /> Evolved from a multi-market platform start-up to a highly focused niche player with strong growth objectives<br />TECHNOLOGICAL FOCUS<br /> Located at iCubes (incubator) to stimulate crosspollination with academic research centers. <br /> Permanent monitoring of real estate technologies (geographic information systems, social networks, ..)<br />TEAM of EXPERTS<br />Strategic communication experts<br />Creative & artistic talent<br />Technical talent in web, 3D, video, Photo, design, copywriting, …<br />Event Organisators and PR<br />
  4. 4. Services<br />EXCLUSIVE FOCUS on Real Estate communication:<br />Market leader in Belgium<br />Marketshare of 25% within the TOP100 developers<br />International ambitions<br />TYPES OF MISSIONS:<br />TRUST: speed-up “sales on plan”<br />PACKAGE: Transform your projects into investment<br />CONVINCE: local authorities, neighborhood, PPS, ... <br />REBRANDING: re-market empty assets<br />
  5. 5. Whyworkwithus?<br />
  6. 6. USP’s<br />FAST <br /> Market knowledge & understanding<br />BETTER <br /> One-stop-shop & overall vision<br />COST EFFECTIVE <br /> All skills integrated into one organization/ one point of contact<br />ROI <br /> Early partnership benefits your return & avoid pitfalls<br />CROSSPOLINATION <br />Our broad market visibility brings people together<br />
  7. 7. References<br />
  8. 8. Services & Approach<br />
  9. 9. A proven Methodology<br />
  10. 10. Different types of missions<br />
  11. 11. FIVE lessons in realestate marketing<br />
  12. 12. 1.Think beforeyou act<br />Define target groups<br />DefineUSP’s & ESP’s<br />Marketresearch on Alternatives & Pricing<br />Communication plan & marketing tools<br />Media planning & buying<br />Communication Plan<br />Ressource allocation<br />Engage a dialogue through social networking<br />
  13. 13. 2. Turn bricksintobrands<br />
  14. 14. 3. Unleash the power of 3D<br />
  15. 15. 4. Engage dialogues online<br />
  16. 16. 5. Leverage your location<br />

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