The document discusses measuring the return on investment (ROI) of social media marketing. It explains that ROI is a performance measure used to evaluate how effectively a company uses investment funds. The document also outlines tools that can be used to measure key metrics in social media marketing like engagement, leads, and sales. It notes that social media marketing requires ongoing time and resource investment to achieve results.

1. Social Media Marketing
Bootcamp
Social Media in Marketing Mix
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3. What is ROI?
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4. Why ROI?
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5. Get Real!
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6. Get Ready
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7. What to Measure?
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8. Tools to Measure
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9. SMM is not for FREE
• It needs time
• Dedicated marketing and dev resource
• And the results are not instantaneous
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10. Thank You!
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