Product Management: Is it in your DNA?
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This keynote presentation was given at the Vancouver ProductCamp 2014. The overarching question was: Is the role of being a Product Manager in your DNA? Mostly images, this may be hard to follow if you weren't in the room :) I covered the day to day things that Product Managers do, why this is important, and what I believe to be the innate characteristics are of a good product manager.
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Product Management: Is it in your DNA?
- 1. Product Management: Is it in your DNA? Rob Goehring
- 3. Who am I? • Chief Marketing Officer at TIO Networks • Sometimes instructor and guest lecturer • Co-founder of Contigo Systems • Passionate Startup and Product guy • Advisor to early-stage companies – @robgoehring – http://ca.linkedin.com/in/robgoehring/
- 4. WHAT…
- 5. We identify opportunities and unmet needs in the market and fulfill them, leveraging e-business synergies to extract economies of scale and above average revenues and profits for our products.
- 14. Geoffrey Moore
- 18. Not my head
- 19. WHY IS THIS SO IMPORTANT?
- 20. Better Products earn more market share... And make sales guys happy
- 21. Better Products make life more entertaining
- 22. Better products can provide a quantum leap in capabilities
- 23. Better products make our lives easier
- 25. Better products make a better world
- 26. Better products make a better world
- 27. HOW - IS IT IN YOUR DNA?
- 34. Contributors! http://totalproductmarketing.com/download-your-free-report/ Neil Parker Head of Product Contractually Grant Dunbar Product Manager Moj.io Dean Ara Principal Total Product Marketing Jonathan Niednagel CEO – Dhany Partner - Momentum Venture Management
- 35. Questions? • robgoehring@gmail.com • rob.goehring@tionetworks.com • @robgoehring Thank you! Enjoy the day!
Editor's Notes
- Push is the innate ability to drive people to produce a better outcome than what they would have produced on their own.The best product managers have the ability to get people to do what they need them to do and get that extra bug fixed, or make the UI flow that much betterThis ability can sometimes feel like magic. They talked about Steve Jobs having a Reality Distortion Field – it’s a similar concept. You often find people putting in extra effort to get something done.