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Digital Marketing Case Discussion - Alpenlibbe
1.
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Digital Marketing Bootcamp Digital Marketing Case Discussion - Alpenliebe www.digitalvidya.com
2.
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Innings T20 Junior! www.digitalvidya.com
3.
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Campaign Objectives • Increase awareness about Creamfills/Alpenliebe • Registrations for auditions • Sampling of the confectionery • The channel would like a more younger TG involved with the sport thus making it complete family viewing www.digitalvidya.com
4.
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Desired Results • X number of walk-ins • PR buzz around the event • Content that can be used for on-air promos • Content for Social Media Marketing www.digitalvidya.com
5.
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Digital Marketing Plan • Generate Awareness • Engage – Facebook – Mobile apps – Online gaming sites – Microsite with rich – Youtube content – Create a community www.digitalvidya.com
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8.
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