The document summarizes 7 key things about the new iPad2 and their implications for marketers. The iPad2 will have front and rear cameras enabling expanded use of FaceTime and augmented reality apps. It is thinner and lighter than the iPhone 4, allowing for more mobile usage. The iPad2 will also be more affordable, reaching a larger audience through networks like AT&T and Verizon. Additional features like HDMI output, a gyroscope, and faster processing will enhance content consumption, gaming, and brand engagements.

1. 3/2/2011
7 THINGS
The most important things to
know about the new iPad2 and
how it will affect Marketing

2. iPad2
was revealed this afternoon

3. what does it mean for marketers?

4. 1 Front & Rear Cameras

5. 1 Front & Rear Cameras
FaceTime will finally hit critical mass

6. 1 Front & Rear Cameras
Augmented reality applications

7. 1 Front & Rear Cameras
Multimedia for social sharing and UGC

8. Thinner than the iPhone 4
2 Thinner and Lighter

9. 2 Thinner and Lighter
Easier to carry = more out of the home usage

10. 3 Affordable

11. 3 Affordable
Leads to higher penetration

12. 4 AT&T & Verizon

13. 4 AT&T & Verizon
Reaches a larger audience. Connect anywhere

14. 5 HDMI output

15. 5 HDMI output
Content consumption across multiple screens

16. 6 Gyroscope

17. 6 Gyroscope
Gaming will take on a whole new level

18. 6 Gyroscope
Brands leading new experiences

19. 7 Faster CPU & Graphics

20. 7 Faster CPU & Graphics
Deep and elegant brand engagements

21. See you in line
March 11th
Ben Gaddis VP – Growth and Innovation
Ben.Gaddis@T-3.com | www.T-3.com