Social media has taken the business world by storm. Many companies struggle as they try to build successful strategies with social networking tools. When used purposefully, these media can communicate not only products and services, but also business goals, vision, mission, and values. Social networking has great potential in marketing, sales, customer service, and recruitment efforts. Human resource professionals can be catalysts in addressing the social media challenge in their organizations. This workshop will describe common business uses of social media with real life examples. As a result of this program, participants will be able to:
• Identify the business benefits of social networking
• Leverage social media to increase effectiveness of corporate communication
• Build a successful social media strategy within their companies
• Measure social media ROI (Return on Investment).
So you have a LinkedIn account, BIG DEAL! Unless you're actively using LinkedIn, you're losing more opportunities than you realize.
This quick presentation helps sales professionals build credibility, align with clients and prospects, and uncover opportunities to grow revenue.
Having the right connections on LinkedIn can create breakthrough opportunities for your small business, from raising funds to making your first big sale. But how do you find and engage the right contacts? How do you network on LinkedIn in an effective, assertive, and professional way?
We explored this topic at our first LinkedIn Live event in Blacksburg, Virginia, where local LinkedIn experts and business leaders shared tactics for effective networking on LinkedIn. Here are some top tips from the day.
To learn more about how to make the most of LinkedIn for your small business, visit us at http://smallbusiness.linkedin.com, or follow us on Twitter at @LinkedInSMB.
Your professional brand is defined by information found about you online. Today's buyer starts their search before the salesperson enters the equation. A compelling, optimized LinkedIn profile is an opportunity to not only be found online, but to control that digital first impression.
Learn how to create a complete, keyword optimized LinkedIn profile. Research shows you are 40 times more effective in all your efforts on LinkedIn with a complete profile.
Understand the value of a building a large LinkedIn network of connections. The size of your network is directly linked to your rank in Google and LinkedIn search.
However, it's not enough to have a complete, keyword optimized profile and a large network. This is only the foundation you build upon. To be successful on LinkedIn you need to proactively reach out to your network: engage with valuable content and status updates that are both helpful and relevant to your target audience.
LinkedIn members are searching for thought leadership on LinkedIn. This is an opportunity to warm up the cold call and position yourself not as a service provide, but a valuable resource.
Your content should reinforce your branding statement and address the challenges that your clients and potential clients have. If you do this consistently, your network will have a clear understanding of your value proposition and reach out when they have a need.
Remember "People love to buy, but they hate to be sold."
I coach people on how to use LinkedIn to market themselves and their business to a targeted audience. If you want to learn more about this, please reach out to me for a complimentary consultation. 201.444.2991 or merrill.theresa@gmail.com
Are you a small business?
Are you wondering what YOU need to know about LinkedIn?
My latest presentation was designed to take you through all the basic points on how to Optimise your profile and then how to "use" your profile to attract connections, to network and gain new clients.
Please let me know what you think, or share what YOU would like to know more about! I am here to help YOU!
To read more of my articles why not click over to
http://www.myofficebooks.com/blog
Social Networking - Building Your Professional Network Through Social ToolsKemal Brown
Brief presentation delivered at the Networking For Success Seminar at The Mona Visitors Lodge to Business leaders from across various industries. Kemal Brown, Digital Consultant.
So you have a LinkedIn account, BIG DEAL! Unless you're actively using LinkedIn, you're losing more opportunities than you realize.
This quick presentation helps sales professionals build credibility, align with clients and prospects, and uncover opportunities to grow revenue.
Having the right connections on LinkedIn can create breakthrough opportunities for your small business, from raising funds to making your first big sale. But how do you find and engage the right contacts? How do you network on LinkedIn in an effective, assertive, and professional way?
We explored this topic at our first LinkedIn Live event in Blacksburg, Virginia, where local LinkedIn experts and business leaders shared tactics for effective networking on LinkedIn. Here are some top tips from the day.
To learn more about how to make the most of LinkedIn for your small business, visit us at http://smallbusiness.linkedin.com, or follow us on Twitter at @LinkedInSMB.
Your professional brand is defined by information found about you online. Today's buyer starts their search before the salesperson enters the equation. A compelling, optimized LinkedIn profile is an opportunity to not only be found online, but to control that digital first impression.
Learn how to create a complete, keyword optimized LinkedIn profile. Research shows you are 40 times more effective in all your efforts on LinkedIn with a complete profile.
Understand the value of a building a large LinkedIn network of connections. The size of your network is directly linked to your rank in Google and LinkedIn search.
However, it's not enough to have a complete, keyword optimized profile and a large network. This is only the foundation you build upon. To be successful on LinkedIn you need to proactively reach out to your network: engage with valuable content and status updates that are both helpful and relevant to your target audience.
LinkedIn members are searching for thought leadership on LinkedIn. This is an opportunity to warm up the cold call and position yourself not as a service provide, but a valuable resource.
Your content should reinforce your branding statement and address the challenges that your clients and potential clients have. If you do this consistently, your network will have a clear understanding of your value proposition and reach out when they have a need.
Remember "People love to buy, but they hate to be sold."
I coach people on how to use LinkedIn to market themselves and their business to a targeted audience. If you want to learn more about this, please reach out to me for a complimentary consultation. 201.444.2991 or merrill.theresa@gmail.com
Are you a small business?
Are you wondering what YOU need to know about LinkedIn?
My latest presentation was designed to take you through all the basic points on how to Optimise your profile and then how to "use" your profile to attract connections, to network and gain new clients.
Please let me know what you think, or share what YOU would like to know more about! I am here to help YOU!
To read more of my articles why not click over to
http://www.myofficebooks.com/blog
Social Networking - Building Your Professional Network Through Social ToolsKemal Brown
Brief presentation delivered at the Networking For Success Seminar at The Mona Visitors Lodge to Business leaders from across various industries. Kemal Brown, Digital Consultant.
Have you ever wondered, “is upgrading to LinkedIn Recruiter worth it?”
Short answer: yes. Whether you’re looking to find more of the world’s best talent, maximize your efficiency, or build a pipeline to stay ahead of the game, LinkedIn Recruiter is the best tool available.
We could tell you all about the benefits of Recruiter, but a picture is worth a thousand words - so we thought we'd show you what makes the Recruiter experience so powerful instead.
Learn even more: http://linkd.in/1d225G6
You will learn how to boost your personal and business presence, attract new leads and build referral relationships. This session is ideal for professionals at every level who want to learn new strategies for marketing themselves and their company, finding prospects, shortening the sales cycle, and getting results.
Topics covered:
- How to target companies and connect with the right people
- How to craft and optimize your profile
- How to find competitor and industry information
- Crucial LinkedIn etiquette
- How to establish yourself as a industry expert
- The best ways to promote yourself and your organization in - LinkedIn groups
This curriculum explores the concept of a professional brand and introduces young people to the many resources available on LinkedIn, including mentors, jobs and internship opportunities.
Building and Growing your personal Brand Series 1: Are you LinkedIn?QUEsocial
Social Media is creating the opportunity to amplify your personal brand in more ways than ever. The Marketplace is flooded with strong candidates all of which are applying to jobs via online.
Utilizing LinkedIn as a business development tool for your job search much like a B2B organization can separate you from the majority of job seekers. Hopefully this presentation can help you to amplify your personal brand.
Discover your career, build your brand and find a job you love. Learn more at https://blog.linkedin.com/2017/february/23/launching-your-career-getting-started-on-your-internship-search-linkedin.
Engaging B2B Buyers On LinkedIn Requires New Content Marketing Strategies.
Learn why content is a "must have" for B2B marketers.
See a framework for B2B content strategy.
Discover 4 actions to become a social media pro.
Receive an action plan for LinkedIn success from Koka Sexton, Senior Manager, Social Marketing at LinkedIn.
Leveraging LinkedIn for B2B: Transitioning Contacts to ClientsStrella Social Media
LinkedIn is more than an online rolodex or resume site! When used optimally, this powerful medium presents an opportunity to directly connect with your target audience and strategically transition connections into leads. In this presentation, Rachel will share tactics for how to make lasting connections, enhance current relationships, and strategically transition contacts into viable leads. She’ll also share some common best practices to help you stand out from the crowd!
Topics covered:
Setting the stage: creating an optimal LinkedIn profile
Prospecting using groups and advanced search
Staying Top-of-Mind with relevant content
Transitioning contacts to leads
Utilizing best practices
LinkedIn For Good presents a checklist for how to best use LinkedIn when completing a job search. This is a good document to print out for training sessions.
Using LinkedIn for Job Search
Ready-Set-Work Career Program
One Community Church 2014
10 Steps to Leveraging LinkedIn(c)
Ready-Set-Work - One Community Church - Using LinkedIn
Websites for Dirk
https://dirkspencer.com - Dirk’s recruiter experience
https://resumepsychology.com – The book preview
https://thecandymakerresume.com – The book preview
https://theoneinterviewquestion.com – The book preview
https://dirksinterviewpsychology.com – The book preview
https://resumekeywordsdecoded.com – The book preview
http://www.slideshare.net/DirkSpencer - Online presentations by Dirk
http://resumekeywordsdecoded.teachable.com - Dirk’s online resume keywords class (free)
Topics covered:
What is your primary goal on Linkedin and Facebook?
Understand why this is important for your business, your website and your social media campaign.
Learn how to target potential clients on Linkedin- who do you want to connect with and why?
Why you need a great profile – and how to do it.
Optimising your profile and descriptions
How to build your identitiy on Linkedin and Facebook
Groups – Communication – Stream
Common mistakes and how not to be a spam hog
Facebook advertising – why I think it is great value for money
Have you ever wondered, “is upgrading to LinkedIn Recruiter worth it?”
Short answer: yes. Whether you’re looking to find more of the world’s best talent, maximize your efficiency, or build a pipeline to stay ahead of the game, LinkedIn Recruiter is the best tool available.
We could tell you all about the benefits of Recruiter, but a picture is worth a thousand words - so we thought we'd show you what makes the Recruiter experience so powerful instead.
Learn even more: http://linkd.in/1d225G6
You will learn how to boost your personal and business presence, attract new leads and build referral relationships. This session is ideal for professionals at every level who want to learn new strategies for marketing themselves and their company, finding prospects, shortening the sales cycle, and getting results.
Topics covered:
- How to target companies and connect with the right people
- How to craft and optimize your profile
- How to find competitor and industry information
- Crucial LinkedIn etiquette
- How to establish yourself as a industry expert
- The best ways to promote yourself and your organization in - LinkedIn groups
This curriculum explores the concept of a professional brand and introduces young people to the many resources available on LinkedIn, including mentors, jobs and internship opportunities.
Building and Growing your personal Brand Series 1: Are you LinkedIn?QUEsocial
Social Media is creating the opportunity to amplify your personal brand in more ways than ever. The Marketplace is flooded with strong candidates all of which are applying to jobs via online.
Utilizing LinkedIn as a business development tool for your job search much like a B2B organization can separate you from the majority of job seekers. Hopefully this presentation can help you to amplify your personal brand.
Discover your career, build your brand and find a job you love. Learn more at https://blog.linkedin.com/2017/february/23/launching-your-career-getting-started-on-your-internship-search-linkedin.
Engaging B2B Buyers On LinkedIn Requires New Content Marketing Strategies.
Learn why content is a "must have" for B2B marketers.
See a framework for B2B content strategy.
Discover 4 actions to become a social media pro.
Receive an action plan for LinkedIn success from Koka Sexton, Senior Manager, Social Marketing at LinkedIn.
Leveraging LinkedIn for B2B: Transitioning Contacts to ClientsStrella Social Media
LinkedIn is more than an online rolodex or resume site! When used optimally, this powerful medium presents an opportunity to directly connect with your target audience and strategically transition connections into leads. In this presentation, Rachel will share tactics for how to make lasting connections, enhance current relationships, and strategically transition contacts into viable leads. She’ll also share some common best practices to help you stand out from the crowd!
Topics covered:
Setting the stage: creating an optimal LinkedIn profile
Prospecting using groups and advanced search
Staying Top-of-Mind with relevant content
Transitioning contacts to leads
Utilizing best practices
LinkedIn For Good presents a checklist for how to best use LinkedIn when completing a job search. This is a good document to print out for training sessions.
Using LinkedIn for Job Search
Ready-Set-Work Career Program
One Community Church 2014
10 Steps to Leveraging LinkedIn(c)
Ready-Set-Work - One Community Church - Using LinkedIn
Websites for Dirk
https://dirkspencer.com - Dirk’s recruiter experience
https://resumepsychology.com – The book preview
https://thecandymakerresume.com – The book preview
https://theoneinterviewquestion.com – The book preview
https://dirksinterviewpsychology.com – The book preview
https://resumekeywordsdecoded.com – The book preview
http://www.slideshare.net/DirkSpencer - Online presentations by Dirk
http://resumekeywordsdecoded.teachable.com - Dirk’s online resume keywords class (free)
Topics covered:
What is your primary goal on Linkedin and Facebook?
Understand why this is important for your business, your website and your social media campaign.
Learn how to target potential clients on Linkedin- who do you want to connect with and why?
Why you need a great profile – and how to do it.
Optimising your profile and descriptions
How to build your identitiy on Linkedin and Facebook
Groups – Communication – Stream
Common mistakes and how not to be a spam hog
Facebook advertising – why I think it is great value for money
Social media has taken the business world by storm. Many companies struggle as they try to build successful strategies with social networking tools. When used purposefully, these media can communicate not only products and services, but also business goals, vision, mission, and values. Social networking has great potential in marketing, sales, customer service, and recruitment efforts. Human resource professionals can be catalysts in addressing the social media challenge in their organizations. This workshop will describe common business uses of social media with real life examples. As a result of this program, participants will be able to:
• Identify the business benefits of social networking
• Leverage social media to increase effectiveness of corporate communication
• Build a successful social media strategy within their companies
• Measure social media ROI (Return on Investment).
Companies of all sizes are struggling to manage the massive amounts of data related to human resource management. This program will examine the various solutions technology offers to deal with this challenge, and provide examples to increase department efficiency while adding strategic value to the business. The following objectives will be covered during this presentation:
- Learn about the current and future trends in HR technology, including Employee Self Service, Business Intelligence, and Social Media.
- Discover how to harness technology to make strategic business decisions
- Learn how to turn data into knowledge through Key Performance Indicators, Dashboards, and other metrics.
- Learn how to develop a solid business case for HR technology.
Social media has taken the business world by storm. Many companies struggle
as they try to build successful strategies with social networking tools. When used
purposefully, these media can communicate not only products and services, but also business goals, vision, mission, and values. Social networking has great potential in marketing, sales, customer service, and recruitment efforts. Learn about common business uses of social media through real life examples. Discover how to leverage social media to increase effectiveness of corporate communication; how to build a successful social media strategy within your company;
and how to measure social media ROI (Return on Investment). Be the catalyst
for managing the social media challenges in your organization!
Social media tools offer unprecendented marketing and reputational development opportunities for professionals who depend on building their business through trust and referrals. This presentation offers background on social media and practical tactics for using SM tools.
Social Networking Using Linked In For Job Search V9 00 091117Thomas Lassandro
Today, maybe more so than at any other time, it is important for business professionals and executives to use social networking tools to find and nurture connections, potential business partners, and business relationships. Given the rise of social media or Web 2.0, however, there are multitudes of choices available. This presentation helps business executives understand the ways to optimize the largest business social networking platform for their job search: LinkedIn.
Using Social Media to Connect Younger Customers - this is how your customers are communicating so we better start figuring out with to do with this social media thing.
The internet is one great big recruiting machine. From company websites to blogs to social networking sites, companies are finding better ways to connect and collaborate with their future employees. This presentation focuses on how to harness the power of Social Networking sites to find great talent.
• Overview of Social Media
• Social Networking in Business
• Why Social Recruiting
• Building a Strategy
• Tools To Use
• Creating a Business Case
• World Class Examples
From SourceIn 2013, learn how search and staffing firms can leverage content marketing to attract and find candidates for clients.
Learn more about LinkedIn Talent Solutions for recruitment firms: http://linkd.in/1iTsTH5
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
I gave this presentation to the Los Angeles Franchise Business Network and the SoCal Women\'s Franchise Network. Feel free to contact me with questions.
Social Media Best Practices: Pacific New Media, April 2017Gwen Woltz
Social media is intended to be both holistic and strategic. Who your business follows, how you converse, what content you share, all tells a story of who you are as a company. Through a tour of best practices of "need to have," "nice to have," and "great to have," you gain with a better understanding of the latest trends, etiquette, what it looks like to "do social media right", and why the details matter.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, past president of Social Media Club Hawaii, a finalist for Pacific Edge Magazine`s Young Professional of the Year, one of Hawaii`s Top 15 Social Media Influencers in 2012, and has over 8 years of digital media and marketing experience.
Driving Sales Exec Summit - Using Social to Drive BusinessAaron Strout
This the presentation I gave today at the DrivingSales Executive Summit (group of smart, ex-JD Powers folks). The focus is on how to companies big and small (and in this case, dealerships) can think about driving leads, awareness and loyalty with customers.
Cutting Through The Noise: Simplifying & Socializing (Updated 2/10)Alison Engelsman
Cutting through the Noise- Simplifying & Socializing (Updated 2/10) is about taking a step back and revealing that underneath all the “noise” of social media there is a solid communication tool that, if used correctly, can have a positive impact on an organization's recruiting efforts. This is an encore presentation originally given at HR Tampa in September 2009, although this version includes updates within the industry and more current statistics. Presented at the SHRM Jacksonville monthly meeting, February 2010.
5 essential steps to a social talent brand featuring skyLinkedIn Europe
Lauren Fogarty, Media Solutions Consultant at LinkedIn explains the importance of Talent branding and the essential steps to employee and social media engagement to spread the word on your workplace. This presentation features results from Sky’s employment branding activity on LinkedIn – with thanks to Lee Yeap.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
2. Objectives (quick) ^ Intro to Social Media How to Leverage the Social Universe Building a Social Media Strategy Web 2.0 Tools to Use World Class Examples
3. Who is this guy? Self-Professed Geek Early Adopter HR Strategist HR/Payroll Systems Expert Trusted Advisor Social Media Advocate
4.
5. What do you think of when you hear the term ‘Social Media’?
6.
7.
8. Social Media Issues Fears Information Overload Security Risk Productivity Killer Negative Branding Legal Risks
9. Social Media Myths It’s just a fad It’s for kids It will hurt our brand We can BAN its use
10. Social Media Policy Five Core Values Transparency in every social media engagement Protection of our consumer’s privacy Respect of rights in social media space Responsibility in our use of technology Utilization of best practices
11. Social Media Policy Personal Behavior Expectations Adhere to the Code of Business Conduct You are responsible for your actions Be a “scout” for compliments and criticism Let experts respond to negative posts Be conscious when mixing your business and personal lives
26. Reasons to Recruit Socially Cost Fish Where the Fish Are Candidates aren’t Candidates Candidates are Smarter Relationship Building Corporate Transparency
27.
28.
29. YOUR Social Media Strategy Define your Goals & Objectives Learn the Lingo Optimize Your Foundation Build & Brand Take Small Steps But Be Active Experiment, Measure, & Analyze
30. 1. Define Goals & Objectives Identify 3-5 Potential Benefits Decreased Cost per Hire Better Quality of Candidates Decreased Time to Fill Higher Job Offer Acceptance Rates Better Hires Longer Retention Rates
33. 3. Optimize Your Foundation “Sell” your company Vision & Mission Values & Culture Employment Provide Content Blog, Video, Documents Be “Mobile Enabled”
56. Other Great Tools Bit.ly URL Shortener AddThis Allow others to share your jobs, blogs, etc. http://www.hrmgsolutions.com/blog/harold-fords-event-calendar/
57. 5. Small Steps but Be Active Small Steps Pilot Program Split Sample Be Active Quality over Quantity Engage your network Try new tools
58. 6. Experiment, Measure, & Analyze Metrics Google Analytics Bit.ly Social Mention Hootesuite Facebook Insights Twitalyzer TweetStats
Ways your company can use social mediaHR can drive this revolution in an organization
Blogger since early 2000’s, FB since 2006, Twitter since August 2008Use plethora of other social media16 years providing technology advice to HR and Payroll departmentsHow many here:Use a smartphone? End of 2010, 1.2 billion people now carry smartphonesUse GPS? Tweeted that they were here today?
There are no experts. It is (still) new and constantly evolvingEveryone is trying to figure out how this stuff works. It takes strategy.
DEFINED: “Web-based services that allow users to create online communities based upon shared interests & activities & interact in a variety of methods: messaging, email, pictures, video, etc.“
Wordle (word clouds)Connect with people to start discussions and share content, building communitiesCommunicating to others via Web 2.0 toolsCollaborating with your customers, employees, and peers to improve your brand.Provide clarity and transparency about yourself & your company.Cultivating loyalty and trust.Convergence – a complete transformation on how we do everything – chat, video, messaging, file sharing, blog, images, music, etc.Exciting and unnerving
A fundamental shift in the way we communicate, network, and organize our lives.ALL Media is now Social MediaWhat’s most exciting: Ultimately, it’s NOT about technology, it’s about people
Too many sites, too much information Susceptible to viruses & spam Nucleus Research – 1.5% of total office productivity was decreased by Facebook in 2009 Sock Puppet – posting positive comments about company/brand but do not disclose that they are affiliated with it. Company/brand loses credibility and trust. Saying negative things about our company/brand, or other organizations (which makes us look bad)
- 3 our of 4 Americans use social technology.- Older demographic is flocking to social media. 41% of FB users are over age 35. -“Your brand isn’t what YOU say it is, it’s what GOOGLE says it is…” – Chris Anderson, Wired Magazine editor in chief. Failure to engage cedes control of your brand to others.- Thinking one can ban the use of social media is analogous to banning the internet, or phone use.
One Size Doesn’t Fit ALLCoke’s lauded policyOnly 3 pages long, great template5 expectations on personal behavior
Associate’s personal behavior in Online Social Media – 5 pointsAlso have 10 principals for “Certified Online Spokespeople”
OttoRohwedder invented in 1912. Wonder Bread started selling sliced bread nationwide in 1928.It took 16 years for the idea of sliced bread to spread to popularity. We are still in the infant stages of social media, and most businesses don’t know what to do.
Branding - most promising use of social mediaCommunicate with employee’s, two way dialogue. Keep them intellectually and emotionally engagedBottom up conversations – value ee’s ideas, show interest in themLearning – Gartner: 80% learning comes from informal trainingAccelerate knowledge sharing, nurture social communities
Social Recruiting – big win for HR right nowSHRM – “Biggest investment challenge over next 10 years” - Obtaining and Optimizing Human Capital – 47%Performance-driven CultureFilling Leadership PipelineDeveloping Skills to Address Business Challenges86% of Americans plan to look for a new job in 2011 – CNN Money
Cost – Newspaper - $3295; Web - $377; 2.0 - $9788% look for jobs online, 60% apply onlinePassive Job Seeker – employed and not actively seeking a new opportunity (job hunting consumes 0% of their time)60% think that hiring passive candidates results in better employees – LinkedIn poll, 2009Candidates are connected, informed, and are using social mediaHunters have become the hunted (glassdoor.com) - Candidates will research and engage a potential employerTransparency – reveal the human side of your organization, build reputation, put a face to your business rather than a corporate BRICK WALL
My son – “can you fast-forward these commercials?”GenZ (GenI) – “Digital Natives” - DVR, mobile phones tethering, Social Media GenY (millenials) – in 8 years, they will make up 50% of the workforce (source: Sirona)28% of millennials plan to seek work through LinkedIn, according to a report by I Love Rewards and Experience Inc.Strauss and Howe theories on generationsKids are leading the world’s transition to digital media. Not afraid of technologyHaven’t spent years getting used to anything else.
SHRM Article on “Social Media Neglect” - Top 5 mistakes:No social media planNo policies on social mediaFailure to tailor plan to audienceWeak contentEfforts stagnateKnow who your customers are – your employees, your culture, your business. What are they currently using?NOT a hobby, NOT doing it for fun
Build a roadmap, identifying specific objectives and outcomesBuild a game plan, tactics and technologies that support SM objectivesDefine Goals & Objectives – objectives are goals + “how to”Learn the terminology to this stuffOptimize your website, and bring everything back to your siteExpand upon your website with social media toolsBe open, approachable, engaging, and transparent; maintain a presenceYou must invest time to get people involvedRefine based on metrics – how did we do, is it working?
SMART GoalsQuantitative benefits – those that can be measuredUse metrics to support these benefits/goalsHire great peopleHire great people quicklyHire great people quickly while spending less
Albert Einstein - “Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted.” Numbers aren’t the whole picture, they should inform a decision, but not drive them.Qualitative measurements – 83% people look to a friend’s opinion when buying somethingHas traffic gone up because of our engagement? More trusted?Influence (not popularity) is the important factor. Bigger reach and greater audience.What was the candidates overall experience like? Have we built a better relationship with our employees during the hire process?Have we helped other areas of our organization? Marketing, etc?
TECHMOLOGYLOL and OMG added to Oxford English Dictionary – March 2011Microblog – blogging in 140 words or less. Text message, TwitterWiki – Many people collaborating on content. Wikipedia – 13 million articlesRSS – Standardized content distributionFeed – news aggregatorSEO – Search Engine Optimization – process of improving the volume or quality of traffic to our websiteAlerts (ego searching) – specify words that you want search engine to check periodically and send you the resultsMashup – smart mixes to combine several web tools to create new web servicesSock Puppet – masquerade as someone your not: Praising a company as a customer, while actually working there
How many people think their company is a great place to work? How do candidates find out?Present a message on how your people and customers are valuedJob Post Optimization – Get inbound recruiting (people seek you out like when they Google searches) Review your title (position and hook), focus on buzz words, convey the position, Use Tags & Keywords“How It’s Made”, “Modern Marvels”, “Undercover Boss” – inside look at companies. Personalize & Humanize our organizationBy 2013, mobile will take over PC/Laptop use. 75% Americans will be mobile workforce
NASA circa 1997
Multimedia experience“Connect” to NASA via social mediaRSS news feeds
Get blogging and podcastingBuild communities on social media sitesDevelop relationships with customers, vendors, employees, and potential recruitsOptimize your listing (via your site, job boards, social networks, ad banners, job search engines, etc) to allow best candidates to find an apply
Not the be-all, end-all set of toolsThere is no right way to use this stuff, what works for one may not work for another.These tools might be new to your organization, but could improve organization as a wholeStrategic – HR’s impact on the entire business
Standardized “techie” format – metadata using XMLUpdates are automated, so when you update your site, the RSS updates thousands of areas on the webKeep recruiting information up-to-date on thousands of websitesFor users – easily stay informed by retrieving latest content from sites you are interested in.Feed Reader (Aggregator) - Google Reader, Yahoo News, etc.
Manage all web feeds, news sites, blogs in one place
Great place for professionals to start
120M users - Largest professional network - the Internet’s structured resume databasePublic profiles with online resumes – career history, education, associations, certifications, industry geography, passions, skills80% college or grad school educated, Avg age 40+Massive pool of passive candidatesReference checking
93% of over 600 recruiters polled in a LinkedIn Survey said that they have used LinkedIn to successfully hireJobs are forwarded 11 times on averageApplicants can save jobs, follow companies, and forward jobs to others
Your company site and your careersFollowers, statistics on the company/employees, direct integration with corporate website
Answer questions and become the expert (raise your profile on site)Collaboration, communication, engagement
Facebook?
Lets people keep up with friends, upload photos, share videos and links, and learn more about their group of friendsOver 700 million users60 million status updates daily, 50% log on dailyUse fan pages, group and event creation to attract followers and build a communityCreate applications – generate content that a user finds relevant, interesting, and fun! Facebook Connect allows users to share content from your sitePPC (Pay Per Click)Use of internet searches for employment is lawful in US Court (David Mullins v. Dept of Commerce 2007)If people share their information about themselves on the public web, then it’s there for public consumptionNot lawful when information concerning race, age, gender, sexual orientation, or religion is used for employment decisions.
Fan Page – long term relationships with employee’s, colleagues, job searchersAd buy campaigns
Integrate your website with FB – Facebook ConnectSocial plugins – embeddable social features, Like Button, Activity Feed, Recommendation feedAuthentication – user’s sign into your site via Facebook loginPersonalization – once they log in, you can customize their experienceAnalytics – data on the folks visiting your site
Leverage FB friends to get an inside track on a jobJob Seekers utilize FB profile to receive customized job recommendationsBased on previous job titles, location, interests, friends companies.
Gets a bad rap, Loads of spam27M tweets per dayBut, when coupled with other sites, could be a good recruiting toolIf your sector of people you’re looking to hire aren’t Twitter users, then don’t recruit via Twitter
Microblog, 140 chars or lessTwitter is not a job board. It’s a social network. Twitter is a Search Engine – search.twitter.com65 out of 100 fortune 100 companies tweet, more than Facebook (54%) or blogging (33%)90% of Twitter users follow brandsUse terms, hashtags (#jobs, #recruiting, #hiring)wefollow, twellow, tweetdeck, etc to FIND PEOPLEUnderstand your customers, Mine your competition’s data
Two ways to use Twitter:Without Posting- Search.twitter.com for people by location,industry, hashtag, date range, ego
Two ways to use Twitter:1. Without posting- Tweet Beep – Works like Google AlertsTwitJobSearch, TweetJobs, Twitterjobcast – aggregation of all jobs in twitterverse
Two ways to use Twitter2. With postingTwitterfeed – post RSS directly to twitterTwitHire – post TweetMyJobs – enterprise solutionsThe channels can and should interact with one another
Bit.ly and it’s counterparts allow you to shorten web links Goo.gl
This is a long-term strategy. You will not solve short-term probs with it.There are still very few case studies to show how social media in business is a success.There are a lot of great free and paid for software applications that can help youInvolving others in your organization can keep your company active
Metrics – Show valueGoogle Analytics – enterprise-class web analytics, free web traffic monitor.Bit.ly – URL shortener with advanced metrics/trackingSocial Mention – real-time search and analysisHootSuite – social media dashboard, track results, manage teams, scheduling
Starbucks – 16,000+ stores, 200,000 partners, Their philosophy: “2-way real-time interactive conversations to create connections and relationships and begin building a sustainable talent advantage.”Moving away from promoting career center firstLearn more about them, talk to them, then applyCareer Center, located on their homepage – research showed “why I work at Starbucks” videos get people to applyIntegrate Social media sites to landing pagesMobile apps & SMSMarch 2010 – database has grown to 75,000 prospectsFY10 – 27 Store Manager & Assistant Manager Hires
Ford Motor Company - Started it as a hobby, in July 2009 built a strategyGot support from senior leadership, who identified SM as a strategic priorityScott Monty – Head of Social Media - 100 top marketers 2009, top 20 social media all-stars, coined the term “tweetup”25% of all marketing is social mediaThefordstory.com – replaces their blogHumanizes the company – “Your story is Ford’s story”Follows trends (has a futurist)Ford Fiesta Movement – through social media only, they made 60% of the public aware of a car that hadn’t even debuted in the US, without spending a dime on traditional media (Source: Fiestamovement2.com)Facebook fan page, YouTube videos & Flickr fan photos, twitter (what people are saying about Ford)Fact sheets, documents on Scribd, Website bookmarks on delicious