TheBullyTracker.com aims to address bullying by collecting data on incidents from multiple online and traditional sources, connecting relevant parties through a secure portal, and protecting children with targeted alerts and analytics. It would be the first integrated anti-bullying program to use extensive data collection and analysis to identify trends and notify parents and schools of bullying activities. The founders are seeking $500,000 in funding to further develop the platform and launch marketing and outreach efforts.

1. What if this was your child?
How would you ensure his safety?

2. One in three youth suicides is a direct result
of bullying!
Alienation
Words Hurt!
Violent Incidences
With no reporting options for kids,
they are silenced.
90% of all teens
ages 10-18 have
experienced bullying
in some form

3. Bullying awareness has grown, but tools and
processes to address the problem have not
Lack of focus on Cyber Bullying
Out-of-date LegislationInadequate data capture
& processing
Limited Solutions and Control for Parents

4. Solution
The first company to provide an in-depth, integrated online
and traditional anti-bullying program

5. TheBullyTracker.com
Framework: Collect, Connect, Protect
Protect children with better technology
•Case management and workflow for documenting specific incidents
•Data analytics applied to identify trends
Collect data from:
•Website, Text messages, Voice, Email, Mobile Web, Mobile App
AND
•Social Media (over 30 different feeds, e.g., Twitter, Reddit, Instagram)
Connect people to important data
•Secure portal for Parents, Researchers, Schools, Law Enforcement
•Real-time alerts notify users of bullying activities of interest
Collect
Connect
Protect

6. Tweet found:
“@FastrunnerMW you’re fat and
ugly, we all know that!! OMG”
TheBullyTracker.com
Product & Service Offerings
Cyberbullying Protection Service (CPS)
• Child’s name (Michelle Webb)
• Use unique identifiers:
o MWebb (username)
o @FastRunnerMW (Twitter Handle)
o Webby (nickname)
Added to list of keywords and phrases
associated with cyber bullying
Parent
Notification

7. TheBullyTracker.com
Product & Service Offerings
Tools for Schools
School administrators use the secure Bully
Activity Monitoring dashboard to view data
collected by the Personalized Reporting
Tools
Each school in the Tools for Schools
program has a personalized Web
page that contains their Personalized
Reporting Tools.

8. TheBullyTracker.com
Product & Service Offerings
Custom Data Services (CDS)
By performing daily searches on over 30
social media sites, we will quickly gather
a very valuable data pool. bullying prevention organizations,
training providers and researchers will
purchase access to our data pool.

9. Executive Team
Tom Lash - Co-founder
• 20+ years technology and strategy executive
• $100M+ P&L experience, Fortune 500
• Father of five
David A. Ealy, Ed.D - Co-founder
• eLearning and Education Technology
Specialist
• Prior successful startup and exit experience
• Father of three
Two dads protecting kids with better technology

10. Competitive Advantages
and Differentiation
• We use data from multiple sources
 We can give schools the power to go from collecting data from one source to eight
 We have a propriety classification and reporting engine that analyzes keywords and
phrases, classifies incidents by severity, recommends action, and communicates with
multiple dashboards
• Our actions and results include:
 A critical incident workflow for parents, schools or law enforcement
 Dashboards for administrators, parents and children
 Reporting for administrators, parents and law enforcement
 Data analysis for training providers and bullying services
• There is no other comprehensive archive of bullying incidents and social
media-derived cyber bullying indicators
 Bullying researchers currently use survey data which tends to be dated and not specific to
any particular incident

11. Next Steps and Milestones
Technical
• Completed: Demo versions of CPS, Tools for Schools, and Custom Data Services
• Recent developments focus on implementing user feedback
• Additional market verticals (non-bullying)
Marketing
• Multi-layered campaign for each target market
• Partnerships and sales channels
Organizational
• Intellectual Property Protection
• Round out Advisory Board

12. Capital Funding
$500,000
ThinkBIG is looking to exit within 24 months of receiving
funding. Additionally, the Company may consider a Series A
round within the next 6 months to expedite the business
strategy:
• IP protection
• Marketing
• Continued Development
• Advisory Services
• Testing for broad service launch
• Public Relations activities
• Continued Development of Services

13. Contact Information
After reviewing this Presentation Deck please
feel free to contact Tom Lash or David Ealy
with any questions you may have.
Tom Lash, Co-founder
ThinkBIG Education Technology
tlash@thinkbigcomputing.com
Phone:
David A. Ealy, Ed.D, Co-founder
ThinkBIG Education Technology
dealy@thinkbigcomputing.com
Phone: