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Using Professional Online Presences
To Enhance Computing Student
Employability
                         Thomas Lancaster
“So What?” Employability
Minimal Expectations For A Job
Career?

Good Degree Classification?
Well-Prepared Application Form?
Solid Performance During Job Selection Process?


University Provided Support And Training?




                                                  3
More Advanced Expectations?

Work Experience
Assignments Simulating Industry
Industrial Sandwich Year Placements
Participation In Student Competitions
Portfolio Of Work
Freelance Experience
Vendor Certifications
Interest In Computing Outside The Classroom
Experience With The Latest Technologies
Participation Towards Open Source Projects
Evidence Of Entrepreneurship
Project Tailored Towards Employment
                                              4
How Do Students Communicate
This?

    http://www-05.ibm.com/employment/uk/graduate-
    programmes/apply/index.shtml




                                                    5
Not Enough (For
 Computing?)




http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic


                                                                                                     6
Application Forms?




                     7
Positive Online Presence
Students Need To…
Be aware of how they are perceived online
Take control of the information that is publicised
about them
Direct employers towards the view of them that
they want them to have
Claim ownership of the valuable social media
properties associated with them
Ensure that they are findable (to receive
opportunities)
Be required to develop themselves into a brand
Develop a Professional (Online) Presence
(=web + social media)                                9
Computing Professionals Do
This…




                             http://www.tubblog.co.uk/



                                                         10
Academics Do This…




 http://thomaslancaster.co.uk

                                http://thomaslancaster.co.uk/blo
                                g
                                                                   11
Students Do This…




                    http://www.ashleyksmith.com/   12
And Also…




http://www.adamtsmith.co.uk/




                                                            http://www.alaurentiu.com/




             http://ayeshaprofessionalpresence.webnode.co
                                                                                         13
             m/
Or They Use Third Party
   Services…




http://www.linkedin.com/in/rizhwan


                                     http://portfolio.bcu.ac.uk/user/view.php?id=59
                                     163

                                                                                      14
Teaching Professional
Presences
Professional Practice UG2
2nd year module (taken over a full academic year
on BSc Computer Science and BSc Business
Information Technology)
15 credits
72 students registered (5 teaching groups)
26 weeks – 90 minutes per week
Part employability + Part research/project skills


Data collected relates to the 2011-2012 academic
year

                                                    16
Employability Content



Week   Topic                        Week   Topic

1      Online Professional          5      Personal Development
       Representation                      Planning
2      The Placement Selection      6      Assessment Centre
       Process                             Simulation
3      CV Writing And Application   7      Time Management And
       Forms                               Planning
4      Aptitude Tests               8      Interview Techniques




                                                                  17
Assignment Requirements
Create a Professional Online Presence (one
site of your choice)
Should support placement and job applications
(encourage real life use)
Should show creativity (answer “so what?”)


Include:
Appropriate information
CV
2 year Personal Development Plan
                                                18
The Students See…




                    19
What Do Students Think?
Before Teaching… (59
responses)

“i think my skills are better and i think that i can offer
more than any other candidate for a job.”
“Very aware of privacy and security concerns, try to
avoid identifying myself on many websites or other
internet analogues (USENET, etc) Tend to identify
more with non-identifying username for privacy.”
“Most the efforts I have made to become more
„employable‟ have come from activities outside of
university that have no link to it.”
“I've managed to get a placement at a Digital Marketing
company in Birmingham Science Park whilst studying
at BCU.”


                                                             21
Post Teaching… (39 responses)

“I feel I am now professionally minded and have more a
professinal online presence than the last time I took the
questionnaire.”
     How employable do you feel you are right
     now?
        70%                   64.10%
        60%
        50%
        40%
        30%                            23.08%
        20%
                      7.69%                     5.13%
        10%   0.00%
         0%




                                                            22
Would You Like To Take A
Placement Year?

   90%
         79.66%
   80%

   70%                                         66.67%

   60%

   50%

   40%
                                                             33.33%
   30%
                         20.34%
   20%

   10%

   0%
                  Yes                                   No

                        Pre Teaching   Post Teaching




                                                                      23
How Many Placement
Applications Have You Made?

 100%   94.92%

 90%

 80%

 70%

 60%

 50%         46.15%

 40%

                              28.21%
 30%

 20%                                             15.38%

 10%                                                              7.69%
                      5.08%
                                                                                  2.56%
                                         0.00%            0.00%           0.00%
  0%
             0            1-3                 4-6             7-9            10+

                               Pre Teaching   Post Teaching




                                                                                          24
Which Professional Presence
Elements Do You Have?
80%
               74.36%
      71.19%
70%                                         66.67%

60%

50%
                                                                   41.03%
40%

30%

20%                                                       15.25%

10%                             6.78%

0%
         Facebook                      LinkedIn               Website

                        Pre Teaching      Post Teaching




                                                                            25
How Professional Would People Perceive You
To Be After Searching For You On The
Internet?

  60%
                                            54.24%

                                                  48.72%
  50%


  40%

                                                                    30.77%
  30%


  20%                                                          16.95%
                         13.56%
        10.17%                 10.26%                                                 10.26%
  10%
                                                                               5.08%
               0.00%
   0%
             very        unprofessional         neither        professional   very professional
        unprofessional                    unprofessional nor
                                             professional

                                Pre Teaching      Post Teaching




                                                                                                  26
What Do We Think?
Key Challenges
Convincing students to own their web site
(students who did generally got higher marks)
Encouraging “willingness to relocate” for home
students for placements
Encouraging International students to participate
with the entire placements and employability
agenda
Convincing students to leave their Professional
Presences available online after assessments
Providing opportunities for students to continue to
develop their Professional Presences
Integrating Professional Presences into more
                                                      28
courses and beyond the Computing discipline
Further Resources
Workshop Resources
HEA Computing 2012 Workshop
“Enhancing The Employability Of Computing
Students Through An Online Professional
Presence”


http://www.bcu.ac.uk/tee/events/previous-
events/employability-workshop


Contains copies of talks and set of teaching
materials


                                               30
Upcoming Workshop
HEA Computing 2013 Workshop
“Professional Presences for Academics”


http://www.heacademy.ac.uk/events/detail/2013/9
-May-Birmingham-STEM


Thursday 9 May 2013
Birmingham City University



                                                  31
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Using Professional Online Presences To Enhance Computing Student Employability

  • 1. Using Professional Online Presences To Enhance Computing Student Employability Thomas Lancaster
  • 3. Minimal Expectations For A Job Career? Good Degree Classification? Well-Prepared Application Form? Solid Performance During Job Selection Process? University Provided Support And Training? 3
  • 4. More Advanced Expectations? Work Experience Assignments Simulating Industry Industrial Sandwich Year Placements Participation In Student Competitions Portfolio Of Work Freelance Experience Vendor Certifications Interest In Computing Outside The Classroom Experience With The Latest Technologies Participation Towards Open Source Projects Evidence Of Entrepreneurship Project Tailored Towards Employment 4
  • 5. How Do Students Communicate This? http://www-05.ibm.com/employment/uk/graduate- programmes/apply/index.shtml 5
  • 6. Not Enough (For Computing?) http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic 6
  • 9. Students Need To… Be aware of how they are perceived online Take control of the information that is publicised about them Direct employers towards the view of them that they want them to have Claim ownership of the valuable social media properties associated with them Ensure that they are findable (to receive opportunities) Be required to develop themselves into a brand Develop a Professional (Online) Presence (=web + social media) 9
  • 10. Computing Professionals Do This… http://www.tubblog.co.uk/ 10
  • 11. Academics Do This… http://thomaslancaster.co.uk http://thomaslancaster.co.uk/blo g 11
  • 12. Students Do This… http://www.ashleyksmith.com/ 12
  • 13. And Also… http://www.adamtsmith.co.uk/ http://www.alaurentiu.com/ http://ayeshaprofessionalpresence.webnode.co 13 m/
  • 14. Or They Use Third Party Services… http://www.linkedin.com/in/rizhwan http://portfolio.bcu.ac.uk/user/view.php?id=59 163 14
  • 16. Professional Practice UG2 2nd year module (taken over a full academic year on BSc Computer Science and BSc Business Information Technology) 15 credits 72 students registered (5 teaching groups) 26 weeks – 90 minutes per week Part employability + Part research/project skills Data collected relates to the 2011-2012 academic year 16
  • 17. Employability Content Week Topic Week Topic 1 Online Professional 5 Personal Development Representation Planning 2 The Placement Selection 6 Assessment Centre Process Simulation 3 CV Writing And Application 7 Time Management And Forms Planning 4 Aptitude Tests 8 Interview Techniques 17
  • 18. Assignment Requirements Create a Professional Online Presence (one site of your choice) Should support placement and job applications (encourage real life use) Should show creativity (answer “so what?”) Include: Appropriate information CV 2 year Personal Development Plan 18
  • 21. Before Teaching… (59 responses) “i think my skills are better and i think that i can offer more than any other candidate for a job.” “Very aware of privacy and security concerns, try to avoid identifying myself on many websites or other internet analogues (USENET, etc) Tend to identify more with non-identifying username for privacy.” “Most the efforts I have made to become more „employable‟ have come from activities outside of university that have no link to it.” “I've managed to get a placement at a Digital Marketing company in Birmingham Science Park whilst studying at BCU.” 21
  • 22. Post Teaching… (39 responses) “I feel I am now professionally minded and have more a professinal online presence than the last time I took the questionnaire.” How employable do you feel you are right now? 70% 64.10% 60% 50% 40% 30% 23.08% 20% 7.69% 5.13% 10% 0.00% 0% 22
  • 23. Would You Like To Take A Placement Year? 90% 79.66% 80% 70% 66.67% 60% 50% 40% 33.33% 30% 20.34% 20% 10% 0% Yes No Pre Teaching Post Teaching 23
  • 24. How Many Placement Applications Have You Made? 100% 94.92% 90% 80% 70% 60% 50% 46.15% 40% 28.21% 30% 20% 15.38% 10% 7.69% 5.08% 2.56% 0.00% 0.00% 0.00% 0% 0 1-3 4-6 7-9 10+ Pre Teaching Post Teaching 24
  • 25. Which Professional Presence Elements Do You Have? 80% 74.36% 71.19% 70% 66.67% 60% 50% 41.03% 40% 30% 20% 15.25% 10% 6.78% 0% Facebook LinkedIn Website Pre Teaching Post Teaching 25
  • 26. How Professional Would People Perceive You To Be After Searching For You On The Internet? 60% 54.24% 48.72% 50% 40% 30.77% 30% 20% 16.95% 13.56% 10.17% 10.26% 10.26% 10% 5.08% 0.00% 0% very unprofessional neither professional very professional unprofessional unprofessional nor professional Pre Teaching Post Teaching 26
  • 27. What Do We Think?
  • 28. Key Challenges Convincing students to own their web site (students who did generally got higher marks) Encouraging “willingness to relocate” for home students for placements Encouraging International students to participate with the entire placements and employability agenda Convincing students to leave their Professional Presences available online after assessments Providing opportunities for students to continue to develop their Professional Presences Integrating Professional Presences into more 28 courses and beyond the Computing discipline
  • 30. Workshop Resources HEA Computing 2012 Workshop “Enhancing The Employability Of Computing Students Through An Online Professional Presence” http://www.bcu.ac.uk/tee/events/previous- events/employability-workshop Contains copies of talks and set of teaching materials 30
  • 31. Upcoming Workshop HEA Computing 2013 Workshop “Professional Presences for Academics” http://www.heacademy.ac.uk/events/detail/2013/9 -May-Birmingham-STEM Thursday 9 May 2013 Birmingham City University 31