The document provides a guide on how to respond to a crisis using social media. The first step is to find out what is happening by searching hashtags on Twitter and using hashtags to find photos, videos, and live streams. The second step is to have a rapid response framework in place to upload media, create social media pages to share information, and use apps to connect those who need help with volunteers. Social media now allows officials and citizens to quickly understand crisis situations and respond more effectively.

1. How to respond
to a crisis
using social media
A guide published by Ustream and Ayoudo

2. The first step to managing a crisis
is to find out what’s
happening
The second step is to have a framework
in place that allows a
rapid response to
the situation.

3. The first step: find out what’s happening
1 Search Twitter 2 Find relevant
hashtags
Top tweets
Miami flood @peter77
my socks are wet #flood
@sarahng
the beach looks like a lake #flood
3 Use hashtags to find
photos and videos 4 Use hashtags to find
live streaming videos
LIVE
#flood

4. The second step: rapid response
1 Upload photos
and videos 2 Find or create a
facebook page
Flood
Peter S. Red Cross
my entire street is flooded! Help is on the way!
3 Use citizen help
apps like ayoudo 4 Wait for emergency
response teams
volunteer
Need people to help
deliver food supplies
34km
peterK
I would like to help
sanjay07
I would like to help

5. The impact of social media
In the past largely professional
emergency responders performed
both of these functions.
But with social media, officials &
citizens are now able to quickly
determine what any given situation
is and respond more effectively.

6. History
Social media has been part of the
response in recent disasters.

7. History
In 2004, Flickr users captured the
devasation of the Thailand Tsunami.

8. History
In 2011,
people used
Facebook
and Twitter to
cope during
the Japanese
earthquake.

9. Limits of Facebook and Twitter
• highly fluid, with emergency situations are
In many cases,
events changing rapidly.
• becomingthe situation is stabilizing or
Whether
more dynamic social media
provides a intelligence network that can be
used by anyone with access to the Internet.
• half knowing what is happening isisonly to
But
the battle. The next question what
do next?

10. Get Help. Offer Help.
Use these apps to get help and give help.
Disaster Prep FEMA App Ayoudo Shelter View S.O.S
This app is available If you have an Android Available on the iphone The app can access up This app is only
only on the iphone. It device, this app gives and the web. Lets to 60,000 facilities that available on Android. It
has information on first you information on what anyone ask for and offer can provide shelter and provides video
aid and CPR and is a you need to be ready for help to those in need. support in times of crisis. demonstrations and
great tool to help ensure a emergency. Based on your location The system lets users instruction on the most
that you are prepared the app will connect navigate using simple common emergency
for a crisis. people trusted help in map interface. health responses such
the area. as CPR.

11. Sign up to receive updates on new ways to
Respond to a crisis
using social media
A guide published by Ustream and Ayoudo