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Social change
• an alteration in the social order of a
society.
• social institutions, social behaviors, or
social relations.
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Three main triggers of social change:
1. Conflict
— conflict provokes social change.
— Class inequalities, race,
gender, religion, and more foster
dissatisfaction and anger.
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Three main triggers of social change:
2. Demographic change
— births increase and/or
people start living longer.
— A bigger population
affects the dispersal and
availability of resources.
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Three main triggers of social change:
3. Cultural change
— environment, technological
inventions, and contact with
other cultures.
— does not only change
the culture of individual
countries but the entire
world.
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Planning for a social campaign:
Before starting a project or campaign, you should be able to do the
neccessary paperwork better known as Concept Paper.
A concept paper is a document used to convince a
panel of potential funders to help a product, program
or service to become a reality.
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Five Elements Of a Concept Paper:
Introduction Purpose Description Support Contact
Information
• Mission
• Vision
• A brief
introduction
of your
project/
campaign.
• Reasons
why the
project/
campaign is
worth the
time, effort
and money.
• Neccessary
informations
• Websites /
Pages.
• The budget
needed for
the project.
• Do NOT
specify any
amount
requested
from the
sponsor.
• How the
group can be
contacted.
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Sample Topics for a Concept Paper:
1. Animal Cruelty
2. Energy Insufficiency
3. Human Rights Violation
4. Pre-Marital Sex and Early Pregnancy
5. Drug Addiction
6. Population Explosion
7. Extrajudicial Killing (Criminal Injustice)
8. Women Empowerment
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Your project/campaign must meet the SMART criteria:
S – Specific: Make you goals specific and narrow for more effective planning.
M – Measurable: Define what evidence will prove you’re making progress
and reevaluate when necessary.
A – Attainable: Make sure you can reasonably accomplish your goal within
a certain timeframe.
R – Realistic: Your goals should align with tour values and long-term
objectives.
T – Time-bounded: Set a realistic, ambitious end-date for task
prioritization and motivation.
18. 1. Planning
– involves the following tasks (but not limited to):
a. Conceptualizing your project
b. Researching on available data about your topic
c. Setting deadlines and meetings
d. Assigning people to various tasks
e. Finding a web or blog host
f. Creating a site map for your website
g. Listing down all applications that you need including web apps
h. Funding (if applicable)
19. 2. Development
– involves the actual creation of the website(s);
involves the production of images, infographics,
etc
3. Release and Promotion
– involves the actual release of the website for
public view and promoting it. Promotion typically
starts before the actual release.
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1. The Ultras
– check feeds dozens of times
a day.
Happily, admit their
obsession.
(14% of Facebook users spend
at least 2 hours a day on the
network).
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2. The Deniers
– social media do not control
their lives, but gets anxious
when unable to access
networks.
(20% of Facebook users
would feel anxious or
isolated if they had to
deactivate their accounts.
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5. The Lurkers
– hiding in the shadows of
cyberspace.
Watches what others
are saying, but rarely (if ever)
participate themselves.
(45% of Facebook users
described themselves as
“observers”)