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Make a Splash With Your Water Communications
1.
This presentation is
released under a Creative Commons 3.0 license. For more information: http://creativecommons.org/licenses/by-nc-sa/3.0/us/
2.
Water Words That
Work Make a Splash With Your Communications Eric Eckl 7/08/2008
3.
Presentation and
Citations Posted At: http://waterwordsthatwork.com
4.
12,000 Participants!
5.
What’s the X
Factor? “ Recently bought environmentally friendly products.”
6.
What’s the X
Factor? “ Reminded others to be environmentally conscious”
7.
What’s the X
Factor? “ Voted for the candidate with the best environmental record”
8.
What’s the X
Factor? “ Recently donated to organizations that support environmental causes”
9.
Confidence that the
action makes a difference
10.
What’s the X
Factor? Group A: “ High Danger, High Efficacy” Group B: “ High Danger, Low Efficacy”
11.
12.
13.
14.
15.
16.
17.
Water is a
high priority for Americans Gallup Poll, 2008
18.
Water is a
high priority for Virginians
19.
Water is a
high priority for Kentuckians
20.
Water Still
Tops Global Warming!
21.
Challenge #1: Confusion
22.
23.
24.
“ Biodiversity”
25.
26.
TMDL Impervious surface
Hydrograph Nonpoint source pollution And so forth… And so on…
27.
28.
29.
“ Watershed” Photo:
Flickr, Fernando Dall D’aqua
30.
31.
“ Watershed” by
Education 3 out of 4 U.S. adults do not have college educations
32.
“ Watershed” by
Race Minorities will be 50% of the population by 2050
33.
“ Watershed” by
Gender
34.
Who They Trust
35.
Where they get
their information
36.
Challenge #1: Confusion
37.
Challenge #2: Diffusion
38.
Goodbye: Mass Media
Hello:“Nonpoint Source Information”
39.
Media Choices are
Exploding
40.
41.
Source: Advertising Age,
February, 2008
42.
Two Trendwatchers
43.
Recent Trends
in News Consumption Pew Research Center: Trends 2005
44.
“ Watched TV
news yesterday”
45.
“ Read newspaper
yesterday”
46.
“ Listened to
radio news yesterday”
47.
“ Read a
news magazine yesterday”
48.
At the same
news consumption falls… Roper Starch: Americans' Low "Energy IQ:" A Risk to Our Energy Future, 2002
49.
“ Water pollution
laws do not go far enough”
50.
“ Environmental laws
do not go far enough”
51.
“ Endangered species
laws do not go far enough”
52.
“ Wetlands laws
do not go far enough”
53.
54.
55.
56.
57.
58.
Challenge #2: Diffusion
59.
The Old Paradigm
Problem Solution
60.
61.
62.
The New Paradigm
Problem Solution
63.
Discussion
64.
The Water Words
That Work Method
65.
Who Wants What?
66.
67.
68.
69.
Step One:
Identify Your Shop Talk
70.
A: Polluted Runoff
B: Stormwater
71.
A: Open Space
B: Natural Area
72.
A: Recreation B:
Family activities
73.
A: Watershed management
B: Land and water conservation
74.
A: Family vacations
B: Tourism
75.
A: Runaway Development
B: Sprawl
76.
A: Riparian B:
Riverbank
77.
A: Clean water
B: Water Quality
78.
A: Endangered species
B: Wildlife
79.
? A: Environmentalist
B: Conservationist
80.
Step Two:
Encourage Them!
81.
Primatologists’ Wisdom “
Monkey See, Monkey Do”
82.
Monkey See, Monkey
Do
83.
Monkey See, Monkey
Do “ Together, we can save a life”
84.
Monkey See, Monkey
Do
85.
Monkey See, Monkey
Do
86.
Monkey See, Monkey
Do
87.
Monkey See?
88.
Monkey See?
89.
Monkey See?
90.
Step Three:
Insert the Water Words that Work
91.
92.
93.
94.
Take My Side,
Not Theirs
95.
96.
97.
Presentation and Citations
Posted At: http://waterwordsthatwork.com
Download now