Social Media - Hootsuite and Radian6

•

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A brief presentation I prepared for our marketing team discussing the benefits of Radian6 and Hootsuite for social listening and social engagement activities.

SOCIAL MEDIA UPDATE
GET SOCIAL - LISTENING AND ENGAGING

CONVERSATION

• Talk to other users
• Ask questions
• Become a resource
• Engage with other users – even if they are not in
your network
• Gain followers, help get content retweeted or
passed on to others (Facebook ‘like’)

PORTABILITY

• Hootsuite is web-based (Cloud Computing)
• Hootsuite is mobile
• 24 / 7 access
• Push notifications
• iPad, iPhone, Android
• Mac or PC (anything with a Browser).

ANALYTICS

• How well is your campaign working out?
• Is it engaging
• What are users most interested in?
• Which topics are popular on twitter / Facebook?
• Are these topics I can add something of value to?

TIME – SAVER

• Schedule, Schedule
and Schedule
• Check multiple
accounts from one
account
• Auto-pilot (to a certain
degree)
• Blend real updates with
scheduled updates

ACQUIRE NEW FANS

• Use the search feature to
find out what is popular
• Look up competitors
• Follow other like minded
users
• Network, network and
network

WAYS TO USE HOOTSUITE LIKE A PRO

• Manage multiple accounts
• Complete social media tool box
• Monitor and respond to members
• Engage with all Brands
• Find and acquire new business
• How influential are people
• Add new streams
• Build lists and use alerts

QUESTIONS

• chris_rathborne@racv.com.au
• Linkedin.com/chrisrathborne
• @chris_rathborne
• www.thedigitaljournal.net

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Social Media - Hootsuite and Radian6

1. SOCIAL MEDIA UPDATE GET SOCIAL - LISTENING AND ENGAGING

2. WHAT IS RADIAN 6 • Social listening

3. RADIAN 6 - INSIGHTS

4. RADIAN 6 – SUMMARY DASHBOARD

5. WHAT IS HOOTSUITE • Social Engagement

6. WHAT IS HOOTSUITE

7. LISTENING • Find out what people are saying about you • Listen in on ‘other’ conversations first before engaging • Search for relevant topics • Ex: if we can search for keywords related to brand, topic, subject matter and campaign

8. CONVERSATION • Talk to other users • Ask questions • Become a resource • Engage with other users – even if they are not in your network • Gain followers, help get content retweeted or passed on to others (Facebook ‘like’)

9. PORTABILITY • Hootsuite is web-based (Cloud Computing) • Hootsuite is mobile • 24 / 7 access • Push notifications • iPad, iPhone, Android • Mac or PC (anything with a Browser).

10. ANALYTICS • How well is your campaign working out? • Is it engaging • What are users most interested in? • Which topics are popular on twitter / Facebook? • Are these topics I can add something of value to?

11. TIME – SAVER • Schedule, Schedule and Schedule • Check multiple accounts from one account • Auto-pilot (to a certain degree) • Blend real updates with scheduled updates

12. ACQUIRE NEW FANS • Use the search feature to find out what is popular • Look up competitors • Follow other like minded users • Network, network and network

13. WAYS TO USE HOOTSUITE LIKE A PRO • Manage multiple accounts • Complete social media tool box • Monitor and respond to members • Engage with all Brands • Find and acquire new business • How influential are people • Add new streams • Build lists and use alerts

14. GO MOBILE

15. GET SOCIAL

16. QUESTIONS • chris_rathborne@racv.com.au • Linkedin.com/chrisrathborne • @chris_rathborne • www.thedigitaljournal.net

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