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2012 Social Media Congress Presentation

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2012 Social Media Congress Presentation

  1. 1. Top Social MediaPlatforms for Professionals
  2. 2. Top Benefits• Networking• The Job Search• Keeping an Eye on Your Brand• Keeping an Eye on the Industry 2
  3. 3. Networking• Make contacts to assist you in current role• Develop an “address book” of resources• Help you find a mentor or find leadership opportunities• Job search 3
  4. 4. The Job Search• Potential employers will review your social media profiles• Get up-to-the-minute job posts• View company profiles, learn about previous and current employees• Some recruiters recruit directly through social media 4
  5. 5. Keeping an Eye on Your Brand/TheIndustry• Social Media outlets employ the 86,400- second news cycle• Reputable sources have social media presence• Be fully informed of what a variety of audiences are saying• Develop a dialogue and possibly steer the conversation 5
  6. 6. So What Platforms Should I CareAbout?Worth a Profile: • LinkedIn • Facebook • TwitterKeep an Eye On It: • FourSquare • PinterestForget About It: • GooglePlus • MySpace 6
  7. 7. Timesavers – Your AccountsHootsuite:•Basic account is free•Control your Facebook, Twitter and LinkedInaccounts with one sign-on and on one screenTweetDeck:•Basic account is free•Control Facebook and Twitter 7
  8. 8. Timesavers: Social Media MentionsSocialMention:•Perform a keyword search and find recentmentions in most social media platformsGoogle Alerts:•Set up daily or weekly searches for terms orkeywords to be sent directly to your inboxTwazzup:•See what people are tweeting about a particularsubject 8

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