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can you
teach an
old doc
new
tricks?
•  Greg Matthews
•  March 5, 2015
DAMMIT, JIM!
I ASKED FOR AN iPAD!
Contents are proprietary and confidential.
Doctors lead the news in health
§  A relatively
unknown
pediatrician in SD
twe...
Contents are proprietary and confidential.
Doctors police the news in health
§  When the Toronto Star ran a
misleading pi...
61% of physicians consult social media
weekly for medical information
There is a new KOL emerging. Physicians are
no longe...
Contents are proprietary and confidential.
MDigitalLife physicians are in 128 countries
Understanding the health ecosystem
Hospitals
Media
Doctors
Patients
Gov. / NGO
Advocacy Orgs.
TA Ecosystem
•  Mastery of a...
Contents are proprietary and confidential.
Understanding the online ecosystem by condition
§  Global breast cancer ecosys...
Patients want
access and control
over their health
50% of Patient Stem
Cell Conversation about
treatment and access
Media ...
Doctors – 35.85% Patients – 1.89% Advocacy – 0%
Media Outlets – 49.06% Journalists – 7.55%Industry – 5.66%
“Understanding ...
0
5,000
10,000
15,000
20,000
25,000
2011 2012 2013 2014
…as a scientific
discipline
… as a means to
understand my health
D...
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Can you teach an old doc new tricks? Techonomy Bio 2015

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Greg Matthews' presentation at the Techonomy Bio confernce 2015 in Mountain View, CA (http://techonomy.com/conf/bio15/). Introduces the context of the global health ecosystem.

Published in: Healthcare, Health & Medicine

Can you teach an old doc new tricks? Techonomy Bio 2015

  1. can you teach an old doc new tricks? •  Greg Matthews •  March 5, 2015 DAMMIT, JIM! I ASKED FOR AN iPAD!
  2. Contents are proprietary and confidential. Doctors lead the news in health §  A relatively unknown pediatrician in SD tweeted the story 16 hours before the department of health announcement §  She was subsequently interviewed by Liz Szabo of USA Today
  3. Contents are proprietary and confidential. Doctors police the news in health §  When the Toronto Star ran a misleading piece about the dangers of the HPV vaccine, Dr. Jen Gunter led the charge to refute it & was joined by hundreds more doctors §  The Star first posted a disclaimer, then changed the title, then retracted the post altogether
  4. 61% of physicians consult social media weekly for medical information There is a new KOL emerging. Physicians are no longer just prescribers. They are the media. The 1st and only database in the world to map physicians’ digital footprint to their national physician registry The MDigitalLife dataset Understanding, Engaging and Activating physicians in the digital age Connects online and offline behavior such as referral patterns, prescribing history & Medicare billing 510,494 physician digital footprints mapped as of March 3, 2015 Debuted at the Mayo Clinic in October 2012
  5. Contents are proprietary and confidential. MDigitalLife physicians are in 128 countries
  6. Understanding the health ecosystem Hospitals Media Doctors Patients Gov. / NGO Advocacy Orgs. TA Ecosystem •  Mastery of a therapeutic area = mastery of the ecosystem for the disease area •  MDs, providers, patients and other influencers shape and play off each other •  The Online Global Health Ecosystem will capture all key influencers involved in each therapeutic area conversation. •  These conversations & patterns can be monitored over time, in real time
  7. Contents are proprietary and confidential. Understanding the online ecosystem by condition §  Global breast cancer ecosystem §  Tracks key stakeholder groups: §  Doctors (US & ExUS) §  Journalists & media outlets §  Advocacy organizations §  Individual patients & advocates §  Industry §  This maps all handles mentioned at least 5x by others in the ecosystem over 1st 6 weeks in 2015 §  22,000 tweets from 2,700+ people
  8. Patients want access and control over their health 50% of Patient Stem Cell Conversation about treatment and access Media focuses on controversy 3x more than Doctors Powered by Stem Cells
  9. Doctors – 35.85% Patients – 1.89% Advocacy – 0% Media Outlets – 49.06% Journalists – 7.55%Industry – 5.66% “Understanding the Brain” Conversation Top Shared Article from Media: “Artificial Intelligence Raises New Hope for Cancer Patients” Top Shared Article from Doctors: “Artificial Intelligence Is Now Telling Doctors How To Treat You” Powered by
  10. 0 5,000 10,000 15,000 20,000 25,000 2011 2012 2013 2014 …as a scientific discipline … as a means to understand my health Doctors focus on genetics 2.4 x more than Patients Media focuses on genetics 2.1 x more Than Patients Doctors PatientsMedia Powered by Genetics Conversation Growth

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