1) The document promotes downloading a free iPad app now and discusses how digital technology is changing how we interact with products and each other.
2) As technology becomes more integrated into our lives and we have constant access to the internet, our awareness shifts from memory to online search and our purchasing decisions move from independent choice to assisted choices based on omniscience.
3) Relationships also shift from brands leading the conversation to consumers and social influence replacing traditional advertising as friends and peers become more accessible through technology.
Introducing a simple way of programing robots, hardware in general and various approaches developed by Microsoft Research Cambridge. The talk was held at the MSRC Christmas Lecture 2005.
Outlook 2010 new features review. Email-to-SMS solutions. Have I drowned my laptop? Insurers take a sideways look at Facebook. De-crapify your PC. Q&A: How to write our online handbook? Clicks of the Trade - Banish browser mixed-content security warnings
CENDOO is your internet butler. CENDOO is based upon this new technology, ai-one™, which provides the ability to think and learn like a biological brain. CENDOO is your automatic service in the background that helps you get things done and does jobs on your behalf. And the more you use CENDOO, the better the service knows your preferences and adapts. In other words, CENDOO knows exactly what you want and does it.
Introducing a simple way of programing robots, hardware in general and various approaches developed by Microsoft Research Cambridge. The talk was held at the MSRC Christmas Lecture 2005.
Outlook 2010 new features review. Email-to-SMS solutions. Have I drowned my laptop? Insurers take a sideways look at Facebook. De-crapify your PC. Q&A: How to write our online handbook? Clicks of the Trade - Banish browser mixed-content security warnings
CENDOO is your internet butler. CENDOO is based upon this new technology, ai-one™, which provides the ability to think and learn like a biological brain. CENDOO is your automatic service in the background that helps you get things done and does jobs on your behalf. And the more you use CENDOO, the better the service knows your preferences and adapts. In other words, CENDOO knows exactly what you want and does it.
The following is an erratic thought-experiment to place the significant, incremental technologies required to produce true, emergent Artificial Intelligence (AI). It is a culmination of thousands of hours of discussions and parallel-thought experiments I've had with Tristan and others over the past 5 years. It is a work in progress and dates are approximate. If you have any further ideas, thoughts or feedback, please contact me via my blog. I'd love to hear from you!
Jo Caudron is gepassioneerd door technologie en media en een veelgevraagd spreker op het vlak van
digitale en nieuwe media. Hij is de
auteur van ‘Haal meer uit Sociale Media’ en ‘Media Morgen: overleven onze klassieke media de radicale impact van internet, social media en mobile’. Hij vertelt hoe hij je sociale mediastrategie zou aanpakken.
Augmenting Education: The Collision of Real and Virtual Worlds [VRA]Bryan Loar
This presentation explores augmented reality and potential uses within arts education. The presentation has been enhanced from the previous October 2012 presentation. Videos have been added, new examples have been provided, further explanations have been added to the notes, and the information has been tailored to the VRA audience.
Presented as part the Visual Resources Association’s 31st Annual Conference session, “Enhancing Education Beyond the Classroom Experience via Visualization Technologies.”
The PowerPoint presentation with embedded videos can also be downloaded as a zipped file at http://bit.ly/AR_pptx_vra2013 [Note: Viewing the presentation with embedded videos has been known to be problematic. Depending on your version of PowerPoint and your operating system, the videos may or may not play.]
Augmenting Education: The Collision of Real and Virtual Worlds [SECAC]Bryan Loar
This presentation explores augmented reality and potential uses within arts education.
Presented as part the SECAC 2012 Visual Resources Curator Group session, "When the Past Collides with the Present: Moving Beyond the Single Classroom Experience via Digital Technologies."
The following is an erratic thought-experiment to place the significant, incremental technologies required to produce true, emergent Artificial Intelligence (AI). It is a culmination of thousands of hours of discussions and parallel-thought experiments I've had with Tristan and others over the past 5 years. It is a work in progress and dates are approximate. If you have any further ideas, thoughts or feedback, please contact me via my blog. I'd love to hear from you!
Jo Caudron is gepassioneerd door technologie en media en een veelgevraagd spreker op het vlak van
digitale en nieuwe media. Hij is de
auteur van ‘Haal meer uit Sociale Media’ en ‘Media Morgen: overleven onze klassieke media de radicale impact van internet, social media en mobile’. Hij vertelt hoe hij je sociale mediastrategie zou aanpakken.
Augmenting Education: The Collision of Real and Virtual Worlds [VRA]Bryan Loar
This presentation explores augmented reality and potential uses within arts education. The presentation has been enhanced from the previous October 2012 presentation. Videos have been added, new examples have been provided, further explanations have been added to the notes, and the information has been tailored to the VRA audience.
Presented as part the Visual Resources Association’s 31st Annual Conference session, “Enhancing Education Beyond the Classroom Experience via Visualization Technologies.”
The PowerPoint presentation with embedded videos can also be downloaded as a zipped file at http://bit.ly/AR_pptx_vra2013 [Note: Viewing the presentation with embedded videos has been known to be problematic. Depending on your version of PowerPoint and your operating system, the videos may or may not play.]
Augmenting Education: The Collision of Real and Virtual Worlds [SECAC]Bryan Loar
This presentation explores augmented reality and potential uses within arts education.
Presented as part the SECAC 2012 Visual Resources Curator Group session, "When the Past Collides with the Present: Moving Beyond the Single Classroom Experience via Digital Technologies."
Introducing BIOMARKETING: from the greek BIOS = LIFE or INVOLVING LIFE.
Technology has deeply changed the way we think, live, communicate, perceive brands, and purchase products...
But ironically, the last huge trend of marketing is to refocus on what's really important: LIFE!
With new technologies, mass communication became mass relations. Now people want close relationships with their brands, and successful businesses genuinely care, from the bottom of their heart.
Facebook brand page: How to manage them effectively?damoncb
How can a brand maximize its share of attention in the facebook echo-system ? How can they transform this attention into interaction, engagement and advocacy?
To better understand how to engage fans on Facebook, we need to analyze the driving factors of fans interaction and engagement levels.
Digital technology now forms a central part of our everyday lives. It can be found in the majority of objects and services that we use every day, including the Internet, computers, mobile phones, cameras, portable music players, televisions, game consoles and GPS receivers, but it is also hidden away, sometimes in a less visible manner, in vehicles, industrial tools, medical devices, decision support systems, etc.
In the space of barely a few years, all these technologies have already profoundly changed our lives, to the point of becoming indispensable. They will continue to do so in the future, thanks to applications that are currently being developed. This is the route taken by researchers at Inria, a public research body, which is inventing the digital world of the future.
Se hace una descripción de los cambios que la Red y la cultura digital ha provocado en nuestras vidas y de cómo estamos inmersos en un proceso de transformación digital que está afectando a organizaciones y profesionales.
Esta transformación se traduce en un nuevo conjunto de competencias que tanto profesionales como organizaciones deben incorporar.
A nivel de los profesionales las competencias profesionales digitales se adquieren y gestionan desde la toma de conciencia de su propia identidad digital.
También se presenta el concepto de Entorno Personal (profesional) de Aprendizaje (PLE), desde donde resulta más fácil el desarrollo y gestión de parte de estas "nuevas" competencias digitales profesionales.
Esta presentación es parte del material de una clase impartida en el Instituto Europeo de Diseño de Madrid (IED) en febrero y julio de 2014.
Digital Disruptions 2013 / 2014 : "Digital promises" Fing
At the intersection of technological innovation, economic change and social transformation, what "Digital Disruptions" will exert their influence in the coming years? Which emerging phenomena, transformative opportunities, and challenges can we no longer afford to ignore?
French version : http://fr.slideshare.net/slidesharefing/cahier-denjeux-questions-numriques-2013-2014
April 2015 GAETSS Newsletter Big Ideas for a Disruptive FutureDavid Wortley
Artificial Intelligence, Cloud Computing & Social Media
Are we Creating God in our own Likeness?
Welcome to the GAETSS April 2015 E-Newsletter. In this issue I continue the theme of looking at the impact of disruptive technologies on business and society.
• Artificial Intelligence, Cloud Computing & Social Media – Implications for Mankind’s Future
• What’s the Big Idea – Societal Fission or Fusion?
• IORMA Interview with Pandora Mather-Lees
• Can Technology Innovation build Community Social and Economic Wealth?
• Featured Upcoming Events
o April 18-20 Emerging Infotech 2015 – Shenzhen, China
o April 27-30 Bangkok International Digital Content – Bangkok, Thailand
o June 4 Connected Life Conference – Oxford University, UK
• Featured Recent Events
o Westminster Health Forum Review
• Calls for Papers
• Recent Articles and Presentations
• Future Events Listing
You want more pleasure every day? You’d love to increase your performance? You wish your market share was bigger? Your need to win your ex-consumer back? With this 18th release of TheTrendWatch, discover the secret to doing it better... Results guaranteed!
With the "acceleration of the acceleration of change" induced by new technology adoption, organizations have to RESET the way they think, plan and execute their strategies...
EBG "What's Hot?"
(June 29, 2010)
With Manuel Diaz (Groupe Reflect), Damon Crepin-Burr (FullSIX Group), Jean Christophe Gombault (Yahoo!) and Peter De Meurichy (Plan Net)...
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Leading Change strategies and insights for effective change management pdf 1.pdf
TheTrendWatch#15
1. Download our
free iPad app now!
➥
Marketing to
Cyborgs 101
1 TheTrendWatch#15 by Fullsix Group
2. Read
TheTrendWatch.com
➥
The Digital Era
2 TheTrendWatch#15 by Fullsix Group
3. Singularity?
http://goo.gl/xn9P
We won ’t experience 100 years
century — it will be mo
of progress in
re like 20,000
➥
the 21st
day’s rate).
Digital Explosion
years of progress (at to
Singularity
celerating returns by Ray Kurzweil Digital matches human intelligence
Sources: The Law of ac
Human Enhancement
Digital is embedded in our own body
Augmented Reality
Digital is changing our physical environment
Social Networks
Digital revolutionizes of our social life
YO
U
AR
Mass Interaction
EH
Digital is part of our identity
ER
E
Mass Media
Internet Digital influences behavior
Digital is born
1982 2045
3 TheTrendWatch#15 by Fullsix Group
4. The Singularity
Documenrary
http://youtu.be/
kJDvdEQJOew
➥
4 TheTrendWatch#15 by Fullsix Group
5. Read
TheTrendWatch.com
➥
Enhanced
Humans
5 TheTrendWatch#15 by Fullsix Group
6. Read
TheTrendWatch.com
➥
We are all
Cyborgs!
Definition:
"A person whose
physiological
functioning
is aided by a
mechanical 1 billion sma
rtphone by 2
or electronic device." comparative
1981 and 20
ly 800 millio
n PCs were
0 , 15
00. sold betwee
n
Sales of sma
Origin: 2012.
rtphones wi
ll exceed tho
se of PCs in
1960-1965 Sources: Mo
rg an Stanley R
esearch & In
cyb(ernetic) org(anism) ternet Data
Corporation
6 TheTrendWatch#15 by Fullsix Group
7. Read
TheTrendWatch.com
➥
ulation:
% of the global pop
Internet reaches 30 sers worldwide.
billions u
M ore than 2
online
24% of people internet"
w ithout the
"Can’t live
online a y l if e "
41% of people eir everyd
rnet in th
"Ne ed the inte
1
Nov ember 201
ymantec,
Sources: S
7 TheTrendWatch#15 by Fullsix Group
8. Read
TheTrendWatch.com
40 billion applications ➥
have already been downloaded from the App
Store and Android Market
Sources: ComScore, Jan 2012
Digital gives us
super powers that fulfill
our human needs!
8 TheTrendWatch#15 by Fullsix Group
9. WordLens
http://goo.gl/bjVwd
➥
9 TheTrendWatch#15 by Fullsix Group
10. Jawbone UP
http://youtu.be/
GiC8QR_oHhk
➥
10 TheTrendWatch#15 by Fullsix Group
11. Skin Scan app
skinscanapp.com
➥
11 TheTrendWatch#15 by Fullsix Group
12. Hightlight
http://youtu.be/
SiOMVBJnohI
➥
12 TheTrendWatch#15 by Fullsix Group
13. Facebook Disaster
Message Board
http://goo.gl/C9gCD
➥
13 TheTrendWatch#15 by Fullsix Group
14. VizWis app
http://vizwiz.org
➥
14 TheTrendWatch#15 by Fullsix Group
15. Oxfam App + RFID
Talesofthings.com
➥
15 TheTrendWatch#15 by Fullsix Group
16. Google Car
http://goo.gl/UItJw
➥
16 TheTrendWatch#15 by Fullsix Group
17. Hal Exoskeleton
http://youtu.be/
B_k30yeCk4c
➥
17 TheTrendWatch#15 by Fullsix Group
18. Read
TheTrendWatch.com
➥
Our Shift
from Human
to Machine
18 TheTrendWatch#15 by Fullsix Group
19. Read
48% of all retail sa TheTrendWatch.com
les
(53% by 2014) are e
or Web-influenced
ither online purcha
purchases.
ses ➥
93% of buyers use
in the in-store shop search
ping process.
Sources: Group M
Search
The 10 takeaways from the report provided
by Constant Contact and Chadwick Martin Bailey (September 2011)
• Consumers interact with their favorite brand on Facebook far more than other social networks
• 56 percent of consumers said they are more likely to recommend a brand to a friend after becoming
f desktop
a fan on Facebook
%o
• 51 percent of consumers said they are more likely to buy a product since becoming a fan on
20 are relate
d to loca tion Facebook
• 52 percent of those who go online said that they spend at least one hour per week on Facebook
se arches • 76 percent of consumers said they have never “unliked” a brand on Facebook;
• 77 percent of consumers said they interact with brands on Facebook primarily through reading
of mobile
posts and news feeds
40% lated to location
• 78 percent of consumers who like brands on Facebook said they like fewer than 10 brands
• 58 percent of consumers said they like a brand on Facebook because they are a customer
searc hes are re • 45 percent of consumers said they spend most of their time on Facebook in the news feed
le
yer, Goog
arissa Ma
Sources: M
19 TheTrendWatch#15 by Fullsix Group
20. Read
TheTrendWatch.com
➥
Active evaluation
Information gathering
Loyalty loop
Deeper relationship
Purchase
Moment of truth
Initial consideration set
Awareness
Post purchase experience
On-going exposure
Shared experience
Peer-to-peer
20 TheTrendWatch#15 by Fullsix Group
21. Read
TheTrendWatch.com
➥
Active evaluation
Information gathering
Because human memory is less
reliable than the cloud,
awareness shifts
towards search
Loyalty loop
Deeper relationship
Purchase
Moment of truth
Initial consideration set
Awareness
Post purchase experience
On-going exposure
Shared experience
Peer-to-peer
21 TheTrendWatch#15 by Fullsix Group
22. Google Glasses
http://goo.gl/a0czP
➥
22 TheTrendWatch#15 by Fullsix Group
23. Google Maps Indoor
maps.google.com/
starthere
➥
23 TheTrendWatch#15 by Fullsix Group
24. Read
TheTrendWatch.com
Because my attention will be spent
according to my personal tastes and
➥
reach shifts
history,
towards relevance
Active evaluation
Information gathering
Because human memory is less
reliable than the cloud,
awareness shifts
towards search
Loyalty loop
Deeper relationship
Purchase
Moment of truth
Initial consideration set
Awareness
Post purchase experience
On-going exposure
Shared experience
Peer-to-peer
24 TheTrendWatch#15 by Fullsix Group
25. Adaptive
Advertizing
http://youtu.be/
VduPn826HU0
➥
25 TheTrendWatch#15 by Fullsix Group
26. Into Now by Yahoo!
intonow.com
➥
26 TheTrendWatch#15 by Fullsix Group
27. Into Now by Yahoo!
intonow.com
➥
27 TheTrendWatch#15 by Fullsix Group
28. Amex Sync
http://youtu.be/
0B-Km9vAIwo
➥
28 TheTrendWatch#15 by Fullsix Group
29. Read
TheTrendWatch.com
Because I am now omniscient
Because my attention will be spent
according to my personal tastes and
(surroundings, price, product
details, potential rewards…) ➥
reach shifts
history,
traditional choice
towards relevance shifts towards
Active evaluation
assisted decisions
Information gathering
Because human memory is less
reliable than the cloud,
awareness shifts
towards search
Loyalty loop
Deeper relationship
Purchase
Moment of truth
Initial consideration set
Awareness
Post purchase experience
On-going exposure
Shared experience
Peer-to-peer
29 TheTrendWatch#15 by Fullsix Group
30. KLM Meet & Seat
http://youtu.be/
eL2lWn7oup4
➥
30 TheTrendWatch#15 by Fullsix Group
31. Whole Food
Kinect Cart
http://youtu.be/
16GiO8EEVpE
➥
31 TheTrendWatch#15 by Fullsix Group
32. Pull & Bear
Interactive Store
http://youtu.be/
2ZrOvuFSWzU
➥
32 TheTrendWatch#15 by Fullsix Group
33. Shopkick & Visa
http://youtu.be/
IUDLSoJ4OlU
➥
33 TheTrendWatch#15 by Fullsix Group
34. Read
TheTrendWatch.com
Because I am now omniscient
Because my attention will be spent
according to my personal tastes and
(surroundings, price, product
details, potential rewards…) ➥
reach shifts
history,
traditional choice
towards relevance shifts towards
Active evaluation
assisted decisions
Information gathering
Because human memory is less
reliable than the cloud,
awareness shifts
towards search
Loyalty loop
Deeper relationship
Purchase
Moment of truth
Initial consideration set
Awareness
Because humans tend to
avoid unnecessary effort,
Post purchase experience
point of sales shifts
On-going exposure towards all forms
of dematerialized
Shared experience
commerce
Peer-to-peer
34 TheTrendWatch#15 by Fullsix Group
35. Amazon App
http://youtu.be/
9PzUpKwlVcI
➥
35 TheTrendWatch#15 by Fullsix Group
36. Snooth Wine Pro
www.snooth.com/
iphone-app
➥
36 TheTrendWatch#15 by Fullsix Group
37. Read
TheTrendWatch.com
Because I am now omniscient
Because my attention will be spent
according to my personal tastes and
(surroundings, price, product
details, potential rewards…) ➥
reach shifts
history,
traditional choice
towards relevance shifts towards
Active evaluation
assisted decisions
Information gathering
Because human memory is less
reliable than the cloud,
awareness shifts
towards search
Loyalty loop
Deeper relationship
Purchase
Moment of truth
Initial consideration set
Awareness
Because humans tend to
avoid unnecessary effort,
Post purchase experience
point of sales shifts
On-going exposure towards all forms
of dematerialized
Shared experience
commerce
Peer-to-peer
Because technology brings social media and added services
use shifts from an isolated
to each product, its
experience towards a social one
37 TheTrendWatch#15 by Fullsix Group
38. Chobani Champlify
chobanichampions.
com/champlify
➥
38 TheTrendWatch#15 by Fullsix Group
39. BeauteCam
By RakuRaku
http://goo.gl/z3FDA
➥
39 TheTrendWatch#15 by Fullsix Group
41. Read
TheTrendWatch.com
Because I am now omniscient
Because my attention will be spent
according to my personal tastes and
(surroundings, price, product
details, potential rewards…) ➥
reach shifts
history,
traditional choice
towards relevance shifts towards
Active evaluation
assisted decisions
Information gathering
Because human memory is less
reliable than the cloud,
awareness shifts
towards search
Loyalty loop
Deeper relationship
Purchase
Because new media enables a 24/7 interactive Moment of truth
Initial consideration set and social conversation,
Awareness
the lead of the relation shifts Because humans tend to
from brand to consumer avoid unnecessary effort,
Post purchase experience
point of sales shifts
On-going exposure towards all forms
of dematerialized
Shared experience
commerce
Peer-to-peer
Because technology brings social media and added services
use shifts from an isolated
to each product, its
experience towards a social one
41 TheTrendWatch#15 by Fullsix Group
42. Google Places
google.com/places
➥
42 TheTrendWatch#15 by Fullsix Group
43. Starbucks
facebook.com/
Starbucks
➥
43 TheTrendWatch#15 by Fullsix Group
44. Pr%f
proofwhisky.com
➥
44 TheTrendWatch#15 by Fullsix Group
45. Nike Fuel Band
http://youtu.be/
uJvdiLkhnhc
➥
45 TheTrendWatch#15 by Fullsix Group
46. Read
TheTrendWatch.com
Because I am now omniscient
Because my attention will be spent
according to my personal tastes and
(surroundings, price, product
details, potential rewards…) ➥
reach shifts
history,
traditional choice
towards relevance shifts towards
Active evaluation
assisted decisions
Information gathering
Because human memory is less
reliable than the cloud,
awareness shifts
towards search
Loyalty loop
Deeper relationship
Purchase
Because new media enables a 24/7 interactive Moment of truth
Initial consideration set and social conversation,
Awareness
the lead of the relation shifts Because humans tend to
from brand to consumer avoid unnecessary effort,
Post purchase experience
point of sales shifts
Because the opinion of my family, On-going exposure towards all forms
friends, peers and VIP's are now
always within my reach, of dematerialized
traditional Shared experience
commerce
advertising shifts Peer-to-peer
Because technology brings social media and added services
towards influence
use shifts from an isolated
to each product, its
marketing strategies
experience towards a social one
46 TheTrendWatch#15 by Fullsix Group
47. Read
TheTrendWatch.com
➥
47 TheTrendWatch#15 by Fullsix Group
48. Tweet Seats
http://youtu.be/
mAUgdRWD8uA
➥
48 TheTrendWatch#15 by Fullsix Group
50. http://youtu.be/
IndZw9giHQU
50 TheTrendWatch#15 by Fullsix Group
51. Read
TheTrendWatch.com
Because I am now omniscient
Because my attention will be spent
according to my personal tastes and
(surroundings, price, product
details, potential rewards…) ➥
reach shifts
history,
traditional choice
towards relevance shifts towards
Active evaluation
assisted decisions
Information gathering
Because human memory is less
reliable than the cloud,
awareness shifts
towards search
Loyalty loop
Deeper relationship
Purchase
Because new media enables a 24/7 interactive Moment of truth
Initial consideration set and social conversation,
Awareness
the lead of the relation shifts Because humans tend to
from brand to consumer avoid unnecessary effort,
Post purchase experience
point of sales shifts
Because the opinion of my family, On-going exposure towards all forms
friends, peers and VIP's are now
always within my reach, of dematerialized
traditional Shared experience
commerce
advertising shifts Peer-to-peer
Because technology brings social media and added services
towards influence
use shifts from an isolated
to each product, its
marketing strategies
experience towards a social one
51 TheTrendWatch#15 by Fullsix Group
52. Read
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➥
Touchpoint
Evaporation
52 TheTrendWatch#15 by Fullsix Group
53. Read
TheTrendWatch.com
➥
Interfaces evolve:
From solid… to liquid… to gas
53 TheTrendWatch#15 by Fullsix Group
54. Disney App Mates
appmatestoys.com
➥
54 TheTrendWatch#15 by Fullsix Group
55. Lego
Life of George
George.lego.com
➥
55 TheTrendWatch#15 by Fullsix Group
56. Crayola iMarker
store.griffintechno
logy.com/crayola-
colorstudiohd
➥
56 TheTrendWatch#15 by Fullsix Group
57. Shazam for TV
http://goo.gl/ty2Fl
➥
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58. I'm Precious
yesiamprecious.com
➥
58 TheTrendWatch#15 by Fullsix Group
59. Walmart App
http://goo.gl/R853m
➥
59 TheTrendWatch#15 by Fullsix Group
60. Samsung
Es8000 smart TV
http://goo.gl/VfQiy
➥
60 TheTrendWatch#15 by Fullsix Group
61. Emotiv
http://emotiv.com
➥
61 TheTrendWatch#15 by Fullsix Group
62. Read
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➥
Frictionomy
62 TheTrendWatch#15 by Fullsix Group
63. Read
TheTrendWatch.com
➥
Reducing the friction of
information exchange
63 TheTrendWatch#15 by Fullsix Group
64. Kooaba Shortcut
http://youtu.be/
d5ONZHIgheM
➥
64 TheTrendWatch#15 by Fullsix Group
65. Amazon Kindle Fire
http://goo.gl/oOMgd
➥
65 TheTrendWatch#15 by Fullsix Group
66. Aereo
aereo.com
➥
66 TheTrendWatch#15 by Fullsix Group
67. Read
TheTrendWatch.com
➥
Reducing friction of
money exchange
67 TheTrendWatch#15 by Fullsix Group
68. Read
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➥
Consumer Merchant
opens his receives
wallet money
68 TheTrendWatch#15 by Fullsix Group
69. Read
TheTrendWatch.com
➥
Consumer Merchant
opens his receives
wallet money
69 TheTrendWatch#15 by Fullsix Group
70. Isis Mobile Wallet
Paywithisis.com
➥
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71. Amex Serve
serve.com
➥
71 TheTrendWatch#15 by Fullsix Group
72. PayPal Here
http://youtu.be/
s_R8TJMNWnU
➥
72 TheTrendWatch#15 by Fullsix Group
73. Read
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➥
Reducing friction of
physical goods exchange
73 TheTrendWatch#15 by Fullsix Group
74. Read
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59% of consumers use their phone to
shop from home, and 28% use their ➥
phone in the retail to shop
Source: Experian Study, 2011
hone users
dult online iP
24% of U.S. a
ndroid users
and 21% of A application
h ave u s e d a shopping
in the past t hree months
011
Sourc e: Forrester, 2
Mobile commerce sho
wed
86% year-over-year g
rowth
from 2010 to 2011
Source: Appcelerator
and IDC
74 TheTrendWatch#15 by Fullsix Group
75. Tesco
Shopping App
http://youtu.be/
Q6w-ktXcVvY
➥
75 TheTrendWatch#15 by Fullsix Group
76. Amazon webstore
http://youtu.be/
1Esdw2cQFKI
➥
76 TheTrendWatch#15 by Fullsix Group
77. Delta + Amazon
delta.com
➥
77 TheTrendWatch#15 by Fullsix Group
78. InstaPrint
http://instaprint.me
➥
78 TheTrendWatch#15 by Fullsix Group
79. Read
TheTrendWatch.com
➥
Brand
Challenges
79 TheTrendWatch#15 by Fullsix Group
80. Read
TheTrendWatch.com
➥
Mass one-to-one:
As the relationship with your consumer gets deeper,
the "reciprocal added value exchanged" becomes
the most efficient Key Performance Indicator
to pilot your investment.
80 TheTrendWatch#15 by Fullsix Group
81. Google Re:Brief
Projectrebrief.com
➥
81 TheTrendWatch#15 by Fullsix Group
82. Ikea
Video Instructions
http://goo.gl/O0F7C
➥
82 TheTrendWatch#15 by Fullsix Group
83. Read
TheTrendWatch.com
➥
Consum'actor:
People become increasingly active.
This role can be leveraged to not only impact
brand image, but also product and services,
and even your very own business model.
83 TheTrendWatch#15 by Fullsix Group
84. Guardian
Open journalism
http://youtu.be/
vDGrfhJH1P4
➥
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85. Hands Up
http://handsup.cn
➥
85 TheTrendWatch#15 by Fullsix Group
86. TripXP
tripxp.com/fr
➥
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87. Social Blood
socialblood.org
➥
87 TheTrendWatch#15 by Fullsix Group
88. The amazings
http://theamazings.org
➥
88 TheTrendWatch#15 by Fullsix Group
89. Esurance by Allstate
youtube.com/user/
Esurance
➥
89 TheTrendWatch#15 by Fullsix Group
90. Read
TheTrendWatch.com
➥
Redefine space:
Global consistency,
local relevance.
90 TheTrendWatch#15 by Fullsix Group
91. Read
TheTrendWatch.com
➥
Redefine time:
Agility: Simplify internal processes
to catch up with your consumer's pace.
Flexibility: When you don't know about tomorrow,
you had better be out experimenting
rather than planning!
Consistency: the brand-consumer relation is now 24/7
and requires constant investment.
91 TheTrendWatch#15 by Fullsix Group
92. Read
TheTrendWatch.com
➥
People
Challenges
92 TheTrendWatch#15 by Fullsix Group
93. Read
TheTrendWatch.com
➥
Security:
Hacking your life…
93 TheTrendWatch#15 by Fullsix Group
94. TED Avi Rubin
http://goo.gl/qCykv
➥
94 TheTrendWatch#15 by Fullsix Group
95. Read
TheTrendWatch.com
➥
Happiness:
Choosing how to spend our attention
between digital and real life…
95 TheTrendWatch#15 by Fullsix Group
96. Diminished Reality
http://youtu.be/
FgTq-AgYlTE
➥
The "dim
inished
reality"
Filtering
al
to custom l available data
ize and
a tailore rebuild
d enh an
ced real
ity.
YouTub
e
60 hour
s of vide
ois u p l o
aded e
Facebo very m
ok inute
250 mil
lion ph
otos up
loaded
Instagr daily
am
5.2 mill
ion pic
60 pho tures u
96 tos per
second
ploade
d daily TheTrendWatch#15 by Fullsix Group
:
97. Read
TheTrendWatch.com
➥
Education:
From knowledge to know-how
97 TheTrendWatch#15 by Fullsix Group
98. KONY 2012
http://youtu.be/
Y4MnpzG5Sqc
➥
"KONY 2012" tops 100 million views in 6 days
and becomes the most viral video in history
98 TheTrendWatch#15 by Fullsix Group
99. Read
TheTrendWatch.com
➥
Singularity:
What is "Human"?
99 TheTrendWatch#15 by Fullsix Group
100. Quantum Dream
"Kara"
http://youtu.be/
Ywh4oEkCnA4
➥
100 TheTrendWatch#15 by Fullsix Group
101. Read
TheTrendWatch.com
➥
Humanity:
Should we die or not?
101 TheTrendWatch#15 by Fullsix Group
102. ist Hans Nano technology
s lik e robotic urzweil http://youtu.be/
Scientist tor Ray K into
nd inven abr0oP4pW0c
oravec a ur minds
M loading o
robots or
can live f
up
advocate tual reality so th
vir
orever.
at we
➥
an b e
r minds c if
e that ou
Th ey believ ur brains
d out side of o
replicate rn of
y copy the patte ng
we simpl al activit
y taki
emic
neuro-ch
r bodies.
pl ace in ou
e
r than th
te rn, rathe takes
That pat e pattern
which th f it can
brains in s onality. I
” the per medium,
s hape, “is a digital
erred to
be transf ortal.
m ade imm
it can be
102 TheTrendWatch#15 by Fullsix Group
103. Aubrey de Grey
http://youtu.be/
hgLRhxvRlKg
➥
103 TheTrendWatch#15 by Fullsix Group
104. Read
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➥
Digital Theory
of Evolution?
104 TheTrendWatch#15 by Fullsix Group
105. Read
TheTrendWatch.com
➥
"It is not the strongest
of the species that survives,
nor the most intelligent,
but rather the one
most responsive to change."
- Charles Darwin & Clarence Darrow
105 TheTrendWatch#15 by Fullsix Group
106. Read
TheTrendWatch.com
➥
Thank You!
106 TheTrendWatch#15 by Fullsix Group