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Business Website Basics | Greg Cross

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This is a presentation that I gave to the Business Ownership Initiative on May 19, 2011. They invited me to teach a 2 hour class on the basics of creating a website for small business owners.

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Business Website Basics | Greg Cross

  1. 1. Business Website Basics<br />Sponsored by:<br />Presented by:<br />Introductions<br />
  2. 2. A Little About Me<br /><ul><li>Greg Cross | Cross Creative Marketing | Greenfield, IN
  3. 3. Ball State University | August of 1988 | B.S. in Journalism
  4. 4. Full Time Ministry 1989 – 2002
  5. 5. Launched 1st Small Business | 2003 (8 months) | Aspire eSolutions
  6. 6. Director of Business Development | 2003-2007 | Chicago Marketing Firm
  7. 7. Launched 2nd Small Business |October 2007-Current | Cross Creative Marketing
  8. 8. Hired First Employee in 2010
  9. 9. Hired First Intern in 2010
  10. 10. Looking to hire Second Employee & Intern in 2011</li></li></ul><li> What we will cover in this session …<br />Web Terminology<br />Securing a domain name<br />Securing a hosting solution<br />Identifying the type of website you need<br />Anatomy of a website<br />Do-It-Yourself vs. Professional<br />Next Steps<br />Introductions<br />
  11. 11. DOMAIN NAME<br />The “www” . “businessname” .<br />.com<br />.org<br />.net<br />Top Level Domain (TLD)<br />www.crosscreativemarketing.com = 173.201.145.1 <br />NAME SERVER<br />DOMAIN NAME<br />Introductions<br />
  12. 12. CONTENT MANAGEMENT SYSTEM (CMS)<br />A dynamic website that is database driven and enables the owner to make changes to their own website. <br />Introductions<br />
  13. 13. CONTENT MANAGEMENT SYSTEM<br />Introductions<br />
  14. 14. CONTENT MANAGEMENT SYSTEM<br />Introductions<br />
  15. 15. Search Engine Optimization (SEO)<br />The practice of tweaking website meta-content and content to achieve the highest possible search engine ranking.<br />Introductions<br />
  16. 16. Search Engine Optimization (SEO)<br />The practice of tweaking website meta-content and content to achieve the highest possible search engine ranking.<br />Meta is a greek word that means “beyond” or “with”. Websites have data or content that is “behind the scenes” that search engines like Google and Bing use to boost your position in searches.<br />Introductions<br />
  17. 17. Search Engine Optimization (SEO)<br />The practice of tweaking website meta-content and content to achieve the highest possible search engine ranking.<br />Content is King on your website. Take for instance this object …<br />Introductions<br />
  18. 18. Search Engine Optimization (SEO)<br />Keywords<br /><ul><li> Jump Drive
  19. 19. Flash Drive
  20. 20. USB Flash Drive
  21. 21. Flash storage device
  22. 22. Pocket drive
  23. 23. Thumb drive</li></ul>Introductions<br />
  24. 24. Search Engine Optimization (SEO)<br />The practice of tweaking website meta-content and content to achieve the highest possible search engine ranking.<br />Introductions<br />
  25. 25. Hypertext Markup Language (HTML)<br />HTML is the basic building-blocks of webpages. HTML allows images and objects to be embedded and can be used to create interactive forms.<br />Introductions<br />
  26. 26. Hypertext Markup Language (HTML)<br />Introductions<br />
  27. 27. Cascading Style Sheet (CSS)<br />CSS is designed primarily to enable the separation of document content (written in HTML or a similar markup language) from document presentation, including elements such as the layout, colors, and fonts<br />Introductions<br />
  28. 28. You Need Three Things To Have A Website<br />1<br />2<br />3<br />Introductions<br />
  29. 29. Securing Your Domain Name<br />Introductions<br />
  30. 30. Securing Your Domain Name<br />Introductions<br />
  31. 31. Tips on Choosing the Right Domain Name<br />Brainstorm keywords<br />Choose a “Dot Com” (if possible)<br />Make it easy to type<br />Make it easy to remember<br />Go for short names (if possible)<br />Introductions<br />
  32. 32. Tips on Choosing the Right Domain Name<br />Hancock County Visitors Bureau<br />www.hcvb.com<br />www.visithancockcounty.com<br />Hancock Economic Development Council<br />www.hedc.com<br />www.hancockedc.com<br />Cross Creative Marketing<br />www.crosscreative.cc<br />www.crosscreativemarketing.com<br />Introductions<br />
  33. 33. Securing the Right Software<br />Introductions<br />
  34. 34. Wordpress<br />Introductions<br />
  35. 35. Wordpress<br />Introductions<br />
  36. 36. Wordpress<br />Introductions<br />
  37. 37. Wordpress<br />Introductions<br />
  38. 38. Wordpress<br />Introductions<br />
  39. 39. 5 Reasons To Use Wordpress<br />SEO<br />Content Management<br />Plugins<br />Support<br />Minimal Learning Curve<br />Introductions<br />
  40. 40. Strong Encouragement:<br />Find someone to help you install Wordpresson a server.<br />
  41. 41. Securing Your Hosting Provider<br />Introductions<br />
  42. 42. Securing Your Hosting Provider<br />Introductions<br />
  43. 43. Securing Your Hosting Provider<br />Introductions<br />
  44. 44. What Kind of Website Do You Need?<br />Small Business (marketing)<br />eCommerce<br />Social Networking<br />Informational<br />Blog<br />Introductions<br />
  45. 45. Anatomy of a Website<br />Header<br />Navigation<br />Home Page<br />Sidebar<br />Footer<br />Introductions<br />
  46. 46. HEADER<br />Introductions<br />
  47. 47. NAVIGATION<br />Introductions<br />
  48. 48. HOME PAGE<br />CONTENT<br />Introductions<br />
  49. 49. SIDEBAR<br />Introductions<br />
  50. 50. Introductions<br />FOOTER<br />
  51. 51. Some Design Layout Examples<br />
  52. 52.
  53. 53.
  54. 54.
  55. 55.
  56. 56.
  57. 57.
  58. 58.
  59. 59.
  60. 60. 7 Website No-No’s<br />No background music <br />No animated GIFs<br />No Page Counters<br />No Under Construction Pages<br />No Flash Intros or Intro Pages - Period.<br />No Blinking or Flashing Text<br />Nofunkycolors randomly inserted<br />Introductions<br />
  61. 61. Basic Website To-Do List<br />Site Map<br />Content<br />Header Design<br />Colors <br />Keywords<br />Introductions<br />
  62. 62. Option 1: Do-It-Yourself <br />Cons of Do-It-Yourself<br />Frustration<br />It’ll look homemade<br />Limited Skills<br />Pros of Do-It-Yourself<br />Save Money<br />Do it in your own time frame<br />Introductions<br />
  63. 63. Option 2: Hire a Professional <br />Cons of Professional<br />Bigger $$ Investment<br />Additional costs for changes or site management<br />Could take longer depending on their client load<br />Pros of Professional<br />Done Right<br />No Hassle, No Frustration<br />Marketing Knowledge<br />Custom Design<br />Introductions<br />
  64. 64. Next Steps<br />
  65. 65. Introductions<br />
  66. 66. Who is going to build the house?<br />You?<br />Professional?<br />Introductions<br />
  67. 67. Before you decide which path …<br />What is your skill set?<br />What is your time worth?$65/hr X 40 hours = $2,600.00<br />Introductions<br />
  68. 68. Before you decide which path …<br />What is your skill set?<br />What is your time worth?<br />What kind of site do you want to build?<br />What is your budget?<br />Introductions<br />
  69. 69. You or Professional?<br />
  70. 70. Professional<br />
  71. 71. You or Professional?<br />
  72. 72. Professional<br />Professional<br />
  73. 73. You<br />Done!<br />
  74. 74. How you answer these 4 questions will decide your next steps …<br />What is your skill set?<br />What is your time worth?<br />What kind of site do you want to build?<br />What is your budget?<br />Introductions<br />
  75. 75. Questions?<br />Please take a few moments and fill out the survey<br />
  76. 76. Greg Cross<br />1 Courthouse Plaza<br />Greenfield, IN 46140<br />(317) 572-7677<br />greg@crosscreativemarketing.com<br />www.crosscreativemarketing.com<br />www.facebook.com/crosscreative<br />www.twitter.com/gregorycross<br />www.youtube.com/crosscreative<br />

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