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Social Media On A Shoestring Budget - Blogging

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This is a presentation that was given by Greg Cross of Cross Creative Marketing to a Greenfield Chamber of Commerce (Greenfield, Indiana).

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Social Media On A Shoestring Budget - Blogging

  1. 1. Part 2 - Blogging <br />“Social Media On A Shoestring Budget” and the above logo are the sole property of Cross Creative, Inc. – Copyright © 2011<br />
  2. 2. Introductions<br />Your Name<br />Business or Nonprofit<br />Where It Is Located<br />
  3. 3. A Little About Me<br /><ul><li>Greg Cross | Cross Creative Marketing | Greenfield, IN
  4. 4. Ball State University | August of 1988 | B.S. in Journalism
  5. 5. Full Time Ministry 1989 – 2002
  6. 6. Launched 1st Small Business | 2003 (8 months) | Aspire eSolutions
  7. 7. Director of Business Development | 2003-2007 | Chicago Marketing Firm
  8. 8. Launched 2nd Small Business |October 2007-Current | Cross Creative Marketing
  9. 9. Hired First Employee in 2010
  10. 10. Hired First Intern in 2010
  11. 11. Hired Second Employee in 2011
  12. 12. Looking to hire Second Intern in Fall of 2011</li></li></ul><li>
  13. 13.
  14. 14. Over the Next Two Hours<br />“I Don’t Get It”<br />“I Get It”<br />
  15. 15. Over the Next Two Hours<br />“I Get It & I love it”<br />“I Don’t Get It”<br />
  16. 16. “If you don’t love social media, you’ll suck at social media.”<br />Jay BaerConvince & Convert<br />
  17. 17. What is Social Media?<br />Social media is the use of technology combined with social interaction to create or co-create value.<br />
  18. 18. What is Social Media?<br /><ul><li>It’s a conversation, not a lecture
  19. 19. It’s an extension of everyday interaction
  20. 20. It’s group driven, not top-down
  21. 21. It’s messy, disorganized & hard to control – downright chaotic at times
  22. 22. It’s a tool, not an end-point
  23. 23. It’s where your customers and prospects spend their time </li></li></ul><li>What is Social Media?<br /><ul><li>It’s Facebook, Twitter, YouTube, Blogging, LinkedIn, Slideshare, FourSquare, Yelp, Flickr, and hundreds of other web tools
  24. 24. It’s people doing what we’ve always done:
  25. 25. Talking
  26. 26. Arguing
  27. 27. Sharing
  28. 28. Connecting</li></li></ul><li>“Ignoring social media makes you mute,not invisible.”<br /> Lisa Barone, Co-Founder and Chief Branding Officer of Outspoken Media, Inc.<br />
  29. 29. Heart of Social Media?<br />
  30. 30. Blogging<br />
  31. 31. Blogging: What is it?<br />A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog or web log. <br />The activity of updating a blog is called “blogging” and someone who keeps a blog is a called a “blogger.”<br />
  32. 32. Blogging: Why use it?<br /><ul><li> Great medium for connecting with your customers on a more personal level
  33. 33. Search Engines love it! A blog can be a source of regularly updated content. Searchenginesloveregularlyupdatedcontent.
  34. 34. Drive Traffic To Your Website & Make More Connections & Sales
  35. 35. Writing about your business can give you a better understanding of your business.
  36. 36. Establish yourself as a real voice & authority</li></li></ul><li>What Do I Blog About?<br /><ul><li>Complain
  37. 37. Pick a newsworthy story
  38. 38. Create a List
  39. 39. Teach
  40. 40. Guide
  41. 41. Tell a Story
  42. 42. Write a Tip
  43. 43. Play the What If Game
  44. 44. Review Something
  45. 45. Publish Other People’s Content</li></li></ul><li>Brainstorming<br />
  46. 46. Social Media Trifecta<br />
  47. 47. SHARE<br />TRAFFIC<br />TRAFFIC<br />SHARE<br />
  48. 48. Overcoming Writers Block<br /><ul><li>Change Your Scenery
  49. 49. Change Your Methods
  50. 50. Surf the Web
  51. 51. Start in the Middle
  52. 52. Read
  53. 53. Start a New Document
  54. 54. Play a Game
  55. 55. Find an Inspiring Image
  56. 56. Pretend You’re Writing a Letter
  57. 57. Research</li></li></ul><li>Setting Up Your Blog<br />
  58. 58. Can I make money by blogging?<br />
  59. 59. ROI<br />www.crosscreativemarketing.com<br />
  60. 60. ROI<br />www.crosscreativemarketing.com<br />
  61. 61. ROI<br />$360.00<br />www.crosscreativemarketing.com<br />
  62. 62. ROI<br /><ul><li> 1.5 hours to write the blog – FREE (kind of)
  63. 63. 1 hour to set-up the blog – FREE (kind of)
  64. 64. New Client – Priceless ($360.00)</li></ul>www.crosscreativemarketing.com<br />
  65. 65. Spending 2.5 hours a day <br />$360.00 X 5 days a week = <br />$1,800.00<br />$7,200.00 <br />$1,800.00 X 1 month = <br />$7,200.00 X 1 year = <br />$86,400.00<br />
  66. 66. Spending 2.5 hours a day two times a week <br />$360.00 X 2 days a week = <br />$720.00<br />$2,880.00 <br />$720.00 X 1 month = <br />$2,880.00 X 1 year = <br />$34,560.00<br />
  67. 67.
  68. 68. How US Companies Are Using Social Media<br />
  69. 69. Awareness vs. Usage<br />Source: Remarkablogger.com <br />
  70. 70. BLOGGING<br />is<br />MARKETING<br />
  71. 71. What will you do with this new marketingpower?<br />
  72. 72. What is the biggest take away from this workshop that you could start implementing tomorrow?<br />
  73. 73. Action Steps<br /><ul><li>Decide if …
  74. 74. You should be the person who should blog
  75. 75. Someone in your organization should blog
  76. 76. Hiring a ‘ghost blogger’ is the way to go
  77. 77. Choose a blogging platform
  78. 78. Decide how often to write your blog
  79. 79. Get Blogging!!</li></li></ul><li>Did you move any closer?<br />“I Don’t Get It”<br />“I Get It”<br />
  80. 80. Questions?<br />
  81. 81. Please take a few moments and fill out our survey<br />
  82. 82. ™<br />Thank You For Coming!<br />“Social Media On A Shoestring Budget” and the above logo are the sole property of Cross Creative, Inc. – Copyright © 2011<br />

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