Over two billion people use Facebook and LinkedIn, providing opportunities for social selling to prospective buyers who actively research purchases online. Marketers can develop professional profiles on both platforms, leverage their profiles as marketing tools, design influential content with calls to action, and nurture relationships to sell their value rather than just content.
2. Buyers know what they want and why. From the palm of their hands, they
research purchases and evaluate brands from their mobile devices. Over
two billion accounts exist on Facebook and LinkedIn. There are 3.57
degrees of separation between every Facebook user. From any device, you
can listen in real time to conversations and develop a social selling plan.
• Develop robust and professional profiles across both channels
• Leverage every part of your profiles as a marketing tool
• Design Influential Content
• Create Conversions with Call to Actions
• Nurture Relationships
• Sell your value, not your content
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