Twitter is an excellent social media platform for establishing yourself, growing an audience and making important connections. Businesses of all sizes can use Twitter for everything from listening to their customers’ needs and wants to identify new clients. This class explains how to best use the Twitter platform and popular apps. Learn how to create a great user name and profile, define your brand personality, and begin tweeting. • Develop a calendar on the best time to tweet • How to Curate and Share Valuable Content • Automate your Tweets • Engage with the New Tool: Periscope

2. TWITTER IS AN EXCELLENT SOCIAL MEDIA PLATFORM FOR ESTABLISHING YOURSELF, GROWING AN
AUDIENCE AND MAKING IMPORTANT CONNECTIONS. BUSINESSES OF ALL SIZES CAN USE TWITTER FOR
EVERYTHING FROM LISTENING TO THEIR CUSTOMERS’ NEEDS AND WANTS TO IDENTIFY NEW CLIENTS. THIS
CLASS EXPLAINS HOW TO BEST USE THE TWITTER PLATFORM AND POPULAR APPS. LEARN HOW TO CREATE
A GREAT USER NAME AND PROFILE, DEFINE YOUR BRAND PERSONALITY, AND BEGIN TWEETING.
• DEVELOP A CALENDAR ON THE BEST TIME TO TWEET
• HOW TO CURATE AND SHARE VALUABLE CONTENT
• AUTOMATE YOUR TWEETS
• ENGAGE WITH THE NEW TOOL: PERISCOPE

3. BIT.LY/MLRHOOTSUITE

4. WHEN TWEETING…….
•MENTION @MARKILEMONS
•MENTION @CHICAGOCIE
•HASHTAG #CIEHOOTUP

5. TIP #1: YOUR GEOGRAPHIC LOCATION MATTERS

6. ONE USEFUL STRATEGY IS TO CREATE A TWITTER
HANDLE PER REGION, USE A SOCIAL MEDIA
MANAGEMENT TOOL TO MANAGE AND MONITOR ALL
OF THEM IN ONE PLACE, AND THEN CREATE SOCIAL
MEDIA REPORTS TO TRACK WHEN YOU GET THE MOST
ENGAGEMENT PER TWITTER HANDLE.

7. TIP #2: USE THE RIGHT TOOL

8. SOCIALBRO
‘BEST TIME TO TWEET’ REPORT. THEIR FREE VERSION,
ANALYZES THE TIMELINES OF YOUR TOP 100 FOLLOWERS.
GENERATES A REPORT THAT SHOWS WHEN YOU SHOULD
TWEET TO REACH THE MAXIMUM AMOUNT OF FOLLOWERS,
IN ORDER TO GAIN RETWEETS AND REPLIES.

9. HOOTSUITE AUTOSCHEDULER
•HOOTSUITE AUTOSCHEDULE DOES THE WORK FOR YOU. THE
AUTOSCHEDULE TOOL CHOOSES A TIME BASED ON WHEN YOUR TWEETS
HAVE PERFORMED THE BEST.
•ONCE YOU USE THE AUTOSCHEDULE FOR ONE WEEK, REVIEW YOUR
SCHEDULED MESSAGES AND TAKE NOTE OF THE TIMES THE
AUTOSCHEDULE USED.

11. TWEET WHEN IS THE BEST TIME TO TWEET?
#ciehootup

13. •FEEDLY: ADD RSS FEEDS INTO FOLDERS FOR DIFFERENT ACCOUNTS OR TOPICS.
•ALLTOP: CREATE A MYALLTOP PAGE TO SEE THE BLOGS THAT I PULL IN TO REVIEW WHEN I
CURATE FROM THIS PLATFORM. THESE ARE SOME OF MY GO-TO SOURCES.
•PINTEREST: THIS NEVER LETS ME DOWN FOR GREAT CONTENT WHEN I SEARCH.
•BUZZSUMO: YOU CAN CUSTOMIZE ALERTS IN BUZZSUMO BY KEYWORD, LINK, AUTHOR
AND DOMAIN. I GET AN EMAIL FOR THESE EACH MORNING AND CHECK THROUGH ON THE
WEBSITE OCCASIONALLY.

17. HOW WILL YOU CURATE TWEETS?
#ciehootup

21. HOW CAN YOU AUTOMATICALLY SHARE TWEETS?
#ciehootup

22. EVERY TWEET THAT YOU SEND
WITHOUT AN ATTACHED IMAGE IS A
MISSED OPPORTUNITY.

23. TWITTER IMAGES THAT COMBINE TEXT
WITH PHOTOS OR DESIGN ARE
POWERFUL

30. WHAT CAN YOU DO NEW WITH TWITTER?
#ciehootup