Social media can be an invaluable tool to increase the impact and visibility of scientific research. For example, papers shared on social media have increased citations and downloads. Social media offers new ways to expand your professional network; connect with policymakers and the public; to communicate scientific research; and to advance your professional career. This session will provide 1) an introduction to social media platforms, particularly Twitter; 2) tangible examples of how social media use can benefit your research and career; and 3) resources and strategies to use social media effectively. Offered at the 2015 American Society for Cell Biology (ASCB) Annual Meeting.