Are you part of an academic medical center and you are curious about Twitter but don't know where to start? Have you created a Twitter account but never use it? Do you want to know how to use Twitter to engage, collaborate and disseminate your research? Then, this Twitter Basics Workshop presentation is for you! If you have any questions, please contact Roger Knight at rknight@northwestern.edu or @chicagopana

1. IPHAM Twitter
Basics Workshop
ROGER KNIGHT
MAY 20, 2015

2. Overview
How to…
Join Twitter
Send Tweets
Follow Others
What can you do?
 Share
Participate
Engage
Why?
Important Concepts
Dissemination Examples
Media Outreach

4. Join Twitter

5. Join Twitter
Your full name and
user name (or handle
are public), while your
email is kept private
(for notifications).

6. Join Twitter
 Clever user handle
 Clear profile
description
 Background image
 Display picture
 Real Location

7. NU Twitter Profiles Examples

8. Anatomy of a Tweet

9. Favorites, Retweets, Replies
Favorite
Favorites are most commonly
used when users like a Tweet.
Favoriting a Tweet can let the
original poster know that you
liked their Tweet, or you can
save the Tweet for later.
Retweet
A Tweet that you forward to
your followers is known as a
Retweet. You can use our built-
in Retweet feature for this. If
you'd like to add your own
comments to the tweet, you
can use the quote Tweet
feature.
Reply
You can join the
conversation on Twitter by
@replying to others and by
mentioning them in your
own Tweets.

10. Iceberg Tweets

11. Iceberg Tweet Example

12. Iceberg Tweet Example

13. Iceberg Tweet Example

14. Using Twitter Data

15. Using Twitter Data
Eichstaedt et. al. 2015. Psychological language on Twitter predicts county-
level heart disease mortality. Psychological Science, 26(2):159–169.

16. Twitter Timeline

17. Patients Clinicians Healthcare
Providers
Payers
Policymakers Industry Researchers Funders
Who to follow: Stakeholders

18. Who to follow: Influencers

19. Who to follow: Twitter Suggestions

20. Who to follow: Twitter Lists

21. Who to follow: Twitter Lists

22. “Social
media is
like a
cocktail
party” David Meerman Scott
Online Marketing Strategist

23. What can you do?
• Links to journal articles
• Relevant news
• Behind the scenes
Share
• Twitter Chats
• Twitter Journal Club
• Conference Hashtags
Participate
• Answer questions
• Crowdsource resources
• RT, Reply, Favorite others
Engage

24. Share
Pareto Principle Broccoli vs Cheese

25. Participate

26. Engage
WiringTheBrain:
Exciting findings in schizophrenia genetics – but what do they mean? I consider the implications in
a new blogpost http://t.co/EDdXsXrS9g
Jul 22, 2014 7:03 a.m.
psychgenomics:
@WiringTheBrain Hi - you rare var %s seem very high (order of mag above what seems to be
indicated by current papers), what refs?
Jul 22, 2014 2:31 p.m.
WiringTheBrain:
@psychgenomics Maybe a bit high. But not 10X! 22q11 alone ~1%, large CNVs ~8%
http://t.co/kZnOFvARy4 + add new genes http://t..co/vEE5083GWM
Jul 23, 2014 2:33 a.m.
psychgenomics:
@WiringTheBrain The 22q11.2 finding is very convincing - less convinced with the large CNVs
findings.
Jul 23, 2014 5:43 a.m.
WiringTheBrain:
@psychgenomics Penetrance of many for SZ is lower, but associations compelling, in my view
(and that of many others) http://t.co/5sx4dZxxcr
Jul 23, 2014 5:56 a.m.

27. Engage
BertGold4:
@psychgenomics @WiringTheBrain I don't think you can establish "penetrance" retrospectively.
Tried & failed on hemochromatosis.
Jul 23, 2014 6:36 a.m.
WiringTheBrain:
@BertGold4 @psychgenomics Very much depends on definition of phenotype(s) and
ascertainment methods
Jul 23, 2014 6:45 a.m.
BertGold4:
@WiringTheBrain @psychgenomics OK, if you say so. Will Foulkes has some good papers on this
issue w/respect to BRCA1/2.
Jul 23, 2014 6:46 a.m.
psychgenomics:
@BertGold4 @WiringTheBrain Sampling frame will be hard to get right here as need good quality
DNA to do these analyses. All birth series?
Jul 23, 2014 12:37 p.m.
BertGold4:
@psychgenomics @WiringTheBrain What about the National Childrens Study?
Jul 23, 2014 12:39 p.m.

28. Engage

30. Thought Leadership
A thought leader is an individual or
firm that prospects, clients, referral
sources, intermediaries and even
competitors recognize as one of the
foremost authorities in selected
areas of specialization, resulting in
its being the go-to individual or
organization for said expertise.

31. “
”
Our culture and economy is
increasingly shifting away from a
focus on a relatively small number
of ‘hits’ (mainstream products and
markets) at the head of the
demand curve and toward a
huge number of niches in the tail.
- CHRIS ANDERSON
The Long Tail

33. Walejko, G., & Ksiazek, T. (2010). Blogging from the niches.
Journalism Studies, 11, 412–427.

34. Use of social media by health policy
researchers
Health Aff. 2014 Jul;33(7):1278-85.

35. A team from NCRM compared the effect
of Twitter and other communication
channels on a paper’s downloads

36. One blog post in Freakonomics
is equivalent to 3 years of
abstract views!

38. Liang X, et al. (2014) Building buzz: (Scientists) communicating science in
new media environments. Journalism Mass Commun Q 91(4):772–791

41. Engage
59%
of journalists are
on Twitter
What journalists want
 Information that is timely
and relevant
 Readily sharable
information
 A resource when they have
questions
 Anything that saves time
Oriella PR Network Global Digital Journalism Study 2013
Austin Frakt (@afrakt)
Health Economist, Dept. of Veterans Affairs • Assoc. Professor, Boston
Univ, Incidental Economist Blogger

42. “Twitter to Tenure: 7 ways
social media advances my
career”
 Media Interviews
 Workshop
Presentations
 Lecture Invitations
 Committee
Invitations
 Grant Opportunities
 Dissemination
Vinny Arora, MP, MPP (@FutureDocs)
Director of GME Clinical Learning
Environment Innovation and Assistant
Dean of Scholarship & Discovery
Pritzker School of Medicine
University of Chicago

43. QUESTIONS?
Roger Knight (@chicagopana) – rknight@northwestern.edu