This document provides guidance on using social media for recruitment. It discusses the top social media sites (Facebook, Twitter, LinkedIn, YouTube) and which work best based on demographics. Facebook is best for images and videos, while Twitter spreads news fast using hashtags. LinkedIn is ideal for those seeking jobs. The document also provides tips on what content to share on each site, such as keeping Facebook captions short and using hashtags on Twitter. It stresses measuring growth over time to track the success of social media recruitment efforts. The overall message is that 93% of companies are using social media for recruitment and it can help engage current and prospective employees.
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Here are the main points of the Powerpoint presentation about Social networking sites presewnted at the English teachers Roundtable in Marshalltown, Iowa on April 9, 2009 at Marshalltown Community College'
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Social media continues to be an important tool for youth and young adults to connect with the world and with each other. Get the latest research and statistics on how youth and young adults are using social media, and how your organization can strategically use social media to engage with youth and young adults. Learn what platforms youth and young adults are using and how you can create a simple social media strategy to more effectively reach this audience.
The Power Of Social Networking Sites Rdtable Handout CdCherie Dargan
Here are the main points of the Powerpoint presentation about Social networking sites presewnted at the English teachers Roundtable in Marshalltown, Iowa on April 9, 2009 at Marshalltown Community College'
Engaging Youth & Young Adults in Social MediaBrittany Smith
Social media continues to be an important tool for youth and young adults to connect with the world and with each other. Get the latest research and statistics on how youth and young adults are using social media, and how your organization can strategically use social media to engage with youth and young adults. Learn what platforms youth and young adults are using and how you can create a simple social media strategy to more effectively reach this audience.
Implications of a Mobile Computing World for Academic Libraries and Their UsersRobin M. Ashford, MSLIS
2013 Snezek Library Leadership Institute - Westmont College, Santa Barbara, CA, USA - July 19, 2013 - Co-presented with GFU Dean of Libraries, Merrill Johnson.
Why should scientists care about social media and communications? Don Stanley of 3Rhino Media and the University of Wisconsin-Madison Department of Life Sciences Communication answers this question in this presentation.
He also addresses how to get started with LinkedIn as a first social media platform
Improving Online Readership (By Adam Gostomelsky)Jim Streisel
Adam Gostomelsky is a senior at Carmel High School. His AP Research project has been to investigate the analytics of Carmel High School's HiLite website and social media. These are his findings and recommendations.
How Facebook affects you personally (Cybercrime, Cyberterrorism, CyberStalking, Narcissism, Schizophrenia) and professionally (FB profile checked by boss before hiring)
Presentation made to Library and Information Association of Jamaica at the November 2007 general meeting on Facebook and its significance to librarians.
One year ago I posted, "10 Social Media Best Practices in Higher Education" which has proven to be one of my most popular posts. This is not surprising, as many of my campus speaking engagements include covering such topics.
This top 10 list includes:
Implement a Social Media Strategy
Produce Quality & Accurate Content
Manage Platforms with Social Media Managers and Student Leaders
Use an Authentic and Transparent Voice
Represent the University/Division/Department Brand and University Resources
Collaborate and Support other University Social Media Pages
Respect Your Community
Dive into Data
Empower Influencers and Engage Audience
Get Internal Buy-In
Social media exists in the gray, so even these best practices could be scrutinized. Whatever your perspective, higher education needs more tools to aid in strategy development, especially since social media platforms change constantly.
Implications of a Mobile Computing World for Academic Libraries and Their UsersRobin M. Ashford, MSLIS
2013 Snezek Library Leadership Institute - Westmont College, Santa Barbara, CA, USA - July 19, 2013 - Co-presented with GFU Dean of Libraries, Merrill Johnson.
Why should scientists care about social media and communications? Don Stanley of 3Rhino Media and the University of Wisconsin-Madison Department of Life Sciences Communication answers this question in this presentation.
He also addresses how to get started with LinkedIn as a first social media platform
Improving Online Readership (By Adam Gostomelsky)Jim Streisel
Adam Gostomelsky is a senior at Carmel High School. His AP Research project has been to investigate the analytics of Carmel High School's HiLite website and social media. These are his findings and recommendations.
How Facebook affects you personally (Cybercrime, Cyberterrorism, CyberStalking, Narcissism, Schizophrenia) and professionally (FB profile checked by boss before hiring)
Presentation made to Library and Information Association of Jamaica at the November 2007 general meeting on Facebook and its significance to librarians.
One year ago I posted, "10 Social Media Best Practices in Higher Education" which has proven to be one of my most popular posts. This is not surprising, as many of my campus speaking engagements include covering such topics.
This top 10 list includes:
Implement a Social Media Strategy
Produce Quality & Accurate Content
Manage Platforms with Social Media Managers and Student Leaders
Use an Authentic and Transparent Voice
Represent the University/Division/Department Brand and University Resources
Collaborate and Support other University Social Media Pages
Respect Your Community
Dive into Data
Empower Influencers and Engage Audience
Get Internal Buy-In
Social media exists in the gray, so even these best practices could be scrutinized. Whatever your perspective, higher education needs more tools to aid in strategy development, especially since social media platforms change constantly.
Digital & Social Media: 3-step action plan for clinical trials volunteer recr...Aimee Edgeworth
This presentation provides guidance on using social media for volunteer recruitment to research studies, including a case example from ResearchMatch. Presented in the Clinical Research Center of Vanderbilt University Medical Center for continued education credit and shared on the CTSA's Trial Innovation Network Recruitment Toolkit.
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
Social Media Update - Tips and Tricks: Texas AgriLife Urban FCS 2013 updateAmy Hays
Some hints, tips, and tricks to increase presence and outreach specific to goals for Texas AgriLife Extension and other outreach and education organizations
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
Alternatives to Facebook for your 2018 Digital MarketingChris Snider
10 tools to use in your social media and digital media marketing that are not Facebook (plus some tips for Facebook). This presentation was given by Chris Snider at an Ames PRAM Lunch and Learn on May 17, 2018.
Online Reputation IS Your Reputation: Are You Listening?Campus Sonar
Social listening is more than responding to Facebook and Twitter posts. Used strategically, it supports four business
functions: reputation management, customer service, market research, and brand benchmarking. This session will define social listening, explore use-cases for higher ed, and review tools to support a robust social listening program.
7. Why are you interesting in
using social media
for recruitment?
8. EVEN RESEARCH SAYS USE IT
According to Forbes,
93% of companies and
recruiters are using
social media
• Up from 82% from
four years earlier
9. WHAT IS OSU EHE’S REASON
FOR LOGGING ON?
• To share research stories globally to our peer research
institutions and experts in the field
• To interact with current and prospective students in the
College of Education and Human Ecology (EHE)
• To spread community-related news FAST to central Ohio
and Columbus residents
• To ENGAGE with our audiences: Students, alumni,
donors, staff, faculty and friends
11. DEMOGRAPHICS
• Facebook:
• Users love to see IMAGES and VIDEOS, especially viral photos
• Average user: 40.5 years old, more likely to be a woman
• Twitter:
• One of the best sites to spread news FAST using #hashtags
• Recommended for recruitment; using the hashtags #jobs and #socialrecruiting
• Average user: 37.3, more likely to be a woman, college educated
• LinkedIn:
• 300 million active users; has job posting options (paid)
• 71% of users are college educated – ideal population?
• YouTube:
• Great for job testimonials and sharing important info about your company
• Reaches 81.2% of Internet users
12. POP QUIZ: WHICH SITE WOULD WORK
BEST FOR BRUTUS? WHY?
He wants to encourage
central Ohio residents
to apply for jobs at
The Ohio State
University.
14. FACEBOOK
• Images + keep captions SHORT
• Ideal image size:
1600 x 900 PIXELS or 1600 x 1600 PIXELS
15. TWITTER
• Use #hashtags but not too many! Stay around 120 characters so
others can share your tweet.
• Ideal image size: 1600 PIXELS x 900 PIXELS
16. TIP: Engage Current Employees
When building your online network,
don’t forget your biggest resource:
your current workforce!
Everyone at an organization can
support recruiting efforts. Internal
recommendations and referrals are a
great way to find reliable people.
17. LINKEDIN
• For a how-to guide on setting up your company’s LinkedIn page, visit:
go.osu.edu/linkedin16.
18. YOUTUBE
• Don’t be too hard on yourself; you can make videos on your phone!
• Viewership peaks Monday through Wednesday, 2-4 p.m.
19. #4: How to measure growth?
Ending Number – Starting Number
Starting Number
Then, multiply by 100.
20. EHE’S TWITTER GROWTH
FROM 2013 - 2014
Twitter: @OSUEHE
From August 5, 2013 to August 5, 2014, our
Twitter audience grew from 1,060 to 1,652.
• 1,652 – 1,060 = 592 / 1,060 = 0.5584 x 100 =
55.84% GROWTH
IN 12 MONTHS
21. ROUND-UP:
1. Discover your reason for signing up.
2. Decide which social media site is the best
option for you.
3. Share your updates in the best way.
4. Measure your growth and set goals for
improvement.
5. Have FUN!